Digital Marketing Office Administrator

ANA CAROLINA RODRIGUEZ

Celebration FL *****

+(1-786-***-**** - **************@******.***

https://www.linkedin.com/in/crodriguez0530

I am an open-minded business administrator with two master’s degrees: one in marketing and commercial management, and the other in strategic and digital marketing. My core skills include critical thinking, problem solving, attention to detail, teamwork, leadership, analysis and strong business orientation. I offer a global perspective, having International experience in Europe, Latin America and the US. I am a hands-on professional deeply passionate and committed to achieving objectives, with a diverse background in the Marketing, Banking, Technology, Cosmetics and Logistics Industries. My experience includes the management of various departments, including marketing, customers service, sales, and private banking. My main objective is being able to continuously grow personally and professionally by embracing new challenges, opportunities and where my ethics, commitment and passion for results will contribute to the execution of corporate goals and teamwork.

UNIVERSITY AND POSTGRADE DEGREES

Post Grade Studies:

• Master in Digital and Strategic Marketing. Los Andes University- Bogota, Colombia.

• Master in Marketing and Commercial Management. ESIC University - Madrid, Spain.

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University Degree:

• Bachelor in Business Administration. ICESI University - Cali, Colombia. PROFESSIONAL EXPERIENCE

Marketing Country Brand Manager, Riscell - Miami June 2017 to date

• Oversee and lead all marketing initiatives and projects, resulting in a 8% annual revenue increase and 10% growth in Market share. Develop short, medium and long term strategic marketing plans to increase profitability, enhance brand awareness, increase lead generation, expand market share and optimize investment decisions.

• Conduct market research and analysis to develop strategies that support the overall marketing and business objectives. Gather and analyze market information in order to plan and execute our CRM strategy and campaigns by analyzing metrics, consumer insights, behaviors and trends.

• Develop digital and traditional marketing campaigns, promoting our brand and company awareness, improving our SEO, engagement, customer journey and conversion rate. Develop and oversee all marketing and sales materials.

• Build website’s structure, design and content. Analyze website traffic using google analytics. Marketing Country Brand Manager, Riscell - Miami - June 2017 to date (Continue)

• Responsible for traditional advertising and promotional campaigns, maintaining consistent branding and message throughout the customers journey and materials.

• Manage social media platforms, including content creation, engagement strategies and monitor trends.

• Plan, develop and oversee the omnichannel strategy across the entire sales funnel.

• Create engaging content across digital platforms, blogs, social media, email marketing and website.

• Manage, plan, create, design and deploy email campaigns, AB Testing, Pay-Per_click (PPC), advertising, SEO and email marketing efforts.

• Continuously optimize campaigns to improve key metrics and improve UX.

• Partner with agencies and vendors to develop marketing material Marketing Officer, ARA Logistics – Miami. January 2010 - June 2017

• Development and management of International and local marketing strategies - Responsible to lead and deliver each region's development strategy. (USA and Latin America). Being able to offer differentiated service to different geographic markets.

• Build and maintain professional relationships with clients, suppliers, local agencies and distributors.

• Coordinate sales schedule with marketing programs and events.

• Monitor and analyze key performance metrics to measure effectiveness of marketing efforts and campaigns.

• Identify development opportunities align them with our marketing and commercial plans and tailor our strategies to each market needs, preferences, rules, regulations and country logistics. Local differentiation is our best selling tool.

• Responsible for customer service and client support to local and international markets – Increasing the client retention rate to 86 percent.

• Design, creation and management of Marketing campaigns and Omni-channel strategies.

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Vice President Private Banking and Marketing Manager, EuroBank - Miami. November 2002

- April 2009 - I was responsible for the management of the Marketing and Private Banking Departments.

• Design strategies for bank deposit and loan portfolio growth and maintenance. Achieving an average annual bank net growth of 2.8% and maintaining an approximate annual client retention rate of 92%.

• Oversee the private banking and customer service departments. Responsible for sales and client service performance. Set goals, measuring officers performance, and evaluating branch results. Implemented a monthly training program and consistently updated department tasks based on functionality and results.

• Collected demographic data from Dade, Broward and Palm Beach Counties, as well as internal and external data, to analyze market trends and formulate commercial strategies. Gather secondary and primary market information to update products, services, management plans, and collaborate with the CFO in setting monthly interest rates for clients. Ana Carolina Rodriguez – P.2

Vice President Private Banking and Marketing Manager, EuroBank - Miami. November 2002 - April 2009 - (Continue)

• Development of the Bank's Marketing, Commercial and Strategic plans reviewed and approved by the CEO and evaluated by regulators every year. Monthly Marketing and sales performance presentation to the Board of Directors.

• Implementation of E- Statements, Personal and Business Banking services, increasing the Online Banking Users to 65 percent of existing clients.

• Development of new Products and Services, Advertisements, Promotions, Brochures, Direct Mailing Campaigns, Giveaways, Educational Material, Website and Internal and external communications-

• Design, Promotion and Management of the Bank's Website.Increased traffic by 56%.

• Coordination and Management of new branch openings. Opened the Pompano Beach Branch and relocated the Boca Raton Branch.

SKILLS:

Digital Marketing Strategy - Customer Relationship Management (CRM) - Social Media Marketing - Leadership - Market and Data Analysis - Business Strategy - Teamwork - Emotional Intelligence - Problem Solving - Technical skills - Creativity- Time Management - Decision Making - Adaptability- Critical Thinking - Empathy- Flexibility - Collaboration - Communication skills - Project management -Detail oriented.

TECHNCAL SKILLS:

Excellent Knowledge of Windows and all the applications related with Office. Knowledge of SAP applied to sales, Icore applied to deposits and Workstation Infact. DCI Personal Banking, Cash Management and Business Banking Administrator. Google Ads, SEO and Google Analytics. Mailchimp, Sales force, Hubspot, Workiz, Microsoft 356, Google workspace, I Work.AI and Data Analytics: Google Analytics, Chat GPT, Watson & Hubspot. AI in Content & SEO: Chat GPT, Copy AI, Canvas AI.AI Automatization & CRM: Market, Mailchimp, Hootsuite, Chat GPT and Sprout Social. AI Ad Optimization & Targeting: Google Ads. LANGUAGES:

• Spanish native language.

• High level in written and spoken English. Jefferson School, Cali-Colombia.

• High Level In written and spoken Italian.Scuola Dante Allighieri, Florence,Rome -Italy. OTHER COURSES

• Bankers Education Expo FL Bankers Association. Orlando - St Petersburg

• Bank Secrecy Act FL Bankers Association. Miami

• Certified Internet Banking, Business Banking - Cash Management Digital Insight University. Atlanta

• BSA, USA Patriot Act and Terrorist Financing Florida Bankers Association. Miami

• FDIC Insurance. Bankers Systems. Miami

• Ira Seminar. Bankers Systems. Miami

• Compliance Seminar Bankers Systems. Miami

• Mortgage Broker Course Gold Coast Professional Schools, Inc. Ft Lauderdale Ana Carolina Rodriguez – P.3

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