Communications Manager Saint Paul

Kyrsten Braun

651-***-**** ************@*****.***

*** *** **. *. ********* #701 Saint Paul, MN 55102

COMMUNICATIONS EXPERT SEEKING CHALLENGING NEW ROLE

CONTENT CRAFTER SHAREPOINT SUPERUSER BRAND OPTIMIZER PUBLISHED AUTHOR INVENTOR

Overview

•Detail-oriented writer, editor and proofreader, committed to crafting clear, concise and error-free content that adds value for the audience.

•Collaborative partner who regularly interacts with leaders, subject matter experts, and legal and tax specialists, as well as external agencies and industry experts, to gather varied insights and technical information, write digestible, reader-friendly content and complete rigorous approval processes.

•Passionate innovator who easily comprehends and retains complex information, comes up with original ideas (one patent so far: #7,398,572), and has a never-ending desire to learn and do more.

•Accomplished author who self-published a children’s book, ghost wrote a book on financing for kitchen and bath remodeling projects, and has works that appeared in several other publications.

•SharePoint superuser who creates and manages Intranet sites, oversees multiple news feeds and helps train and coach others on site development and administration.

•Consummate overachiever who constantly looks for new opportunities to streamline processes, improve results and optimize brands.

Employment History

2015 - present Communications Manager

Bremer Bank Saint Paul, MN

•Co-lead all corporate communications initiatives for more than 1,400 employees across all levels of the organization.

•Create comprehensive communication plans to promote companywide and department-specific messages to support strategic initiatives, foster a positive work environment and drive employee engagement.

•Develop content in diverse formats for a variety of channels including SharePoint Online, PowerPoint, email, infographics, videos and more.

•Work closely with management and executives to develop messages and draft communications.

•Plan, edit and write company news posts, email communications, presentations and announcements.

•Ensure internal communication messages are consistent and align with our brand as well as external communications.

•Oversee all content creation to build a more diverse, equitable and inclusive workplace.

•Helped launch and manage Bremer’s comprehensive employee recognition program.

•Monitor content performance metrics and other feedback to adjust and optimize communications.

2013 - 2015 Marketing Communications Manager

HID Global Eden Prairie, MN

•Led all marketing communications initiatives for North America, including strategic planning and budgeting, messaging, creative execution, evaluation, reporting, ongoing tracking and updates.

•Managed multi-touch-point lead-generation campaigns, promoting diverse products and services to key industries, such as healthcare, government, financial services and education.

•Created digital assets and promotional communications, including emails, landing pages, webinars, videos, interactive experiences, product apps, white papers, case studies and e-brochures.

•Developed communications to support product launches, including webpages, datasheets, customer letters and sales bulletins.

•Oversaw strategy, theme and messaging for tradeshows and led diverse teams to execute related plans.

2005 - 2013 Communications Manager

Ameriprise Financial Minneapolis, MN

•Oversaw social media programs for company, including subscription-based service for advisors, and developed content for posts.

•Managed and developed all marketing and educational content for corporate website.

•Served as managing editor for key publications, including monthly e-newsletter, quarterly direct mail program and award-winning magazine for high-value clients.

•Regularly collaborated with subject matter experts, legal and tax advisors, industry experts and outside agencies to develop content and materials.

•Created brand, messaging and style guidelines for use throughout organization.

2000 - 2005 Senior Communications Specialist

Travelers Saint Paul, MN

•Oversaw all marketing communications initiatives for the Financial and Professional Services Division, primarily focused on banks, insurance companies, legal professionals and architectural firms.

•Collaborated with department leaders to review business objectives, develop strategic marketing plans and implement creative communication solutions to achieve goals.

•Worked with subject matter experts and outside agencies to create sales literature, white papers, newsletters and other materials to promote products and services.

•Developed content for public and employee websites.

•Managed advertising campaigns in numerous national and regional publications.

Education

Concordia College, Moorhead, MN BA – Communications Minor – Spanish

Brown Institute, Minneapolis, MN Broadcasting Certificate

Financial Industry Regulatory Authority (FINRA) Series 7 License (expired)

Awards

Ameriprise Financial Magazine Magnum Opus Award – Best Editorial

Ameriprise Financial Magazine Mutual Fund Education Alliance STAR Award

Ameriprise Financial Magazine Communicators Award

Travelers Brochure Insurance Marketing Communications Association Award

Travelers Presentation American Society of Professional Communicators Award

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