Marketing Manager Social Media
Resume:
QUINLAN ELTON MCINNIS
********@****.***
Creative Marketing Leader
Vision-driven creative leader with a talent for shaping brand narratives, building systems, and executing large-scale campaigns. Experienced in directing teams, streamlining workflows, and elevating brand presence across industries including healthcare, education, music, and tech. EXPERIENCE
Valleywise Health, Phoenix, AZ — Marketing Manager September 2024 - Present
● Directed high-level campaign concepts from ideation to execution for key programs, aligning creative with brand goals and healthcare messaging.
● Established creative systems to streamline timelines and improve delivery consistency across internal and external teams.
● Collaborated with clinical and community teams to develop informative collateral that supports patient services and outreach ensuring clarity and consistency across print, digital, and email channels.
● Partnered with agencies, freelance writers, photographers, videographers, and print vendors, managing briefs, schedules, and budgets to deliver assets on time.
● Led a full brand refresh, creating modernized guidelines for digital and print platforms. National Institute for Excellence in Teaching, Scottsdale, AZ — Digital Content & Communications Manager
October 2022 - September 2024
● Led branding and creative strategy for national conferences, large-scale educational initiatives, and executive communications, increasing engagement and professional visibility.
● Wrote and edited concise, audience-focused copy for conference programs, email communications, social posts, and print pieces.
● Developed scalable design systems that maintained brand consistency across campaigns, including new services, book launches, and statewide system rollouts.
● Led the refresh of NIET’s website, implementing content updates and user experience improvements, ensuring on-brand visuals and messaging.
● Built high-performing digital content strategies that expanded social media reach by 60%, positioning NIET as a leader in education policy and professional development.
● Coordinated with graphic designers, photographers, videographers, and print vendors—from initial art direction through final proofs.
Self-Employed — Art Director & Designer
August 2018 - October 2022
● Led brand identity development, campaign direction, and product launch strategies for clients in music, fashion, and tech.
● Built creative systems that streamlined the execution of multi-platform campaigns, from merchandise design to experiential activations.
● Oversaw the conceptualization and execution of high-quality digital and print assets, ensuring brand consistency across platforms.
Links:
Website
SKILLS
Brand Strategy &
Identity
Development
Creative Direction
& Concept
Development
Effective
Problem-Solving
Marketing
Communications
& Copywriting
Email &
Newsletter
Development
Adobe Creative
Suite (Photoshop,
Illustrator,
InDesign)
Presentation
Design
(PowerPoint)
Cross-Functional
Team Leadership
Process &
Workflow
Optimization
Social Media &
Marketing Design
Clear & Concise
Communication
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