Product Manager Senior

KAVYA MARUPAKA

571-***-**** **********@*****.*** linkedin.com/in/kavya-marupaka-814040147

Summary

Visionary and results-driven Senior Product Manager with extensive experience in digital transformation, cross-platform product development, and strategic product lifecycle management. Proven ability to lead cross-functional teams, drive data-driven solutions, and create customer-focused products that elevate user experiences and meet business objectives. Expertise in Agile methodologies, market analysis, and end-to-end execution of innovative product solutions. A strategic leader with a track record of influencing senior leadership, resolving complex challenges, and driving business growth through digital transformation and go-to-market strategies, have a background succeeding in many industries (Media & Entertainment, Banking and Financial, Utilities etc.).

Skills

Digital Product Management & Strategy

Project Management

Data Analysis

Agile/Waterfall Methodologies

Scrum, Kanban

UX/UI

System Analysis

BI Tools (Tableau, PowerBI)

Data pipelines

Data Science Modeling

End-to-End Product Strategy & Roadmap

Digital Transformation & Ecosystem Optimization

Cross-Platform Product Development

Customer Experience & VOC Engagement

Data-Driven Decision Making & Analytics

Agile Methodologies & Scaled Agile Framework (SAFe)

Market Research & Competitive Analysis

Stakeholder Engagement & Cross-Functional Leadership

Go-To-Market Strategy & Execution

Product Vision, Requirements Gathering, and Prioritization

Data Governance, Privacy & Compliance

Work Experience

Senior Digital Product Manager/ L1 Product Owner – Merchant Services Mar 2023 to Current

Wells Fargo – Phoenix, AZ

Developed the strategy for the Data workstream and related capabilities within Merchant Services which include identifying, understanding, and evaluating emerging trends and needs in this space

Collaborated with other domains to identify and document data use cases and services; design the target state solution

Lead an agile product team that works to enhance, build, and deliver trusted market-leading technology products in a secure, stable, and scalable way

Evaluated current state capabilities (internal and external), best practices, and available technology to support business objectives

Spearheaded digital banking transformation projects, optimizing end-to-end product lifecycle management for personalized data products, resulting in a 20% increase in digital engagement.

Drove cross-platform integrations with marketing, compliance, and engineering teams to enhance real-time analytics and improve customer journey touchpoints.

Developed product vision and multi-year roadmaps, ensuring alignment with business objectives and stakeholder expectations.

Conducted market research, competitive analysis, and customer segmentation to identify product innovation opportunities, boosting customer acquisition by 15%.

Managed Agile ceremonies, backlog prioritization, and sprint planning, ensuring high-impact features were delivered on time and within budget.

Advocated for user-centric design principles, leveraging VOC insights to drive enhancements and address customer pain points.

Collaborated with Architecture and Dev teams to ensure technical debt and long-term technical investments were integrated into the product roadmap.

Conducted cost-benefit analysis and ROI assessments to drive decision-making and secure funding for key initiatives.

Provided vision, direction, and expertise to senior leadership on implementing innovative and significant business plans, programs and initiatives which had significant impact

Defined long-term product vision and roadmap for data-driven solutions, enabling real-time insights and predictive analytics for enhanced customer experiences.

Spearheaded the integration of AI/ML models in partnership with Data Science teams, driving a 20% increase in customer engagement through personalized financial products.

Managed PI Planning sessions, identifying dependencies, prioritizing features, and ensuring alignment with organizational goals.

Led cross-functional collaboration with Marketing, Compliance, Engineering, and Data Governance to support the execution of real-time personalization engines and experimentation frameworks.

Ensured adherence to GDPR, CCPA, and internal data privacy standards, achieving 98% compliance across projects.

Conducted extensive analysis on data signals and model outputs to deliver actionable insights for business decision-making.

Supported PCI and PII initiatives and other data classification programs

Worked on metadata management within the application development process.

Senior Product Manager/ Product owner - (P2P) Payments Mar 2022 to Feb 2023

American Express -Phoenix, AZ

Helped define the product strategy, roadmap, and prioritization for P2P payments, evaluate the competitive landscape, and stay informed of the latest trends

Played the voice of the customer's needs by spending time with customers, user research teams, and customer support teams to synthesize their feedback and market trends

Managed multiple priorities with clear and measurable goals and communicate product plans, benefits, and results to all audiences, including Amex's senior leadership

Defined key metrics and lead the execution of initiatives to improve those key metrics over time

Managed the end-to-end product lifecycle for streaming platforms, driving a 15% increase in user engagement through optimized digital interfaces.

Defined product vision and roadmap, aligning with market trends, competitive analysis, and customer insights to introduce innovative features.

Conducted cost-benefit analysis, ROI assessments, and user research to prioritize features that enhance the customer viewing experience.

Partnered with cross-functional teams in marketing, engineering, and customer service to execute product releases and support go-to-market activities.

Spearheaded Agile ceremonies, backlog grooming, and sprint planning to ensure timely delivery of high-impact features.

Drove customer-focused product enhancements based on VOC insights, resolving key pain points and improving overall satisfaction.

Maintained dashboards and KPIs to monitor product health, performance, and adoption rates.

Partnered closely with cross-functional teams at Amex to design, build, and launch experiences across web and mobile apps; including Legal, Privacy, and Compliance teams, to ensure the products we deliver are within regulatory boundaries

Spearheaded privacy-focused procedures and enterprise-wide training, resulting in a 30% improvement in data privacy compliance awareness

Managed Data Subject Rights (DSR) requests across business lines, ensuring a 98% adherence rate to regulatory response timelines

Conducted privacy risk assessments for key financial products, contributing to a 15% decrease in data-related incidents.

Collaborated with Global Privacy and Legal teams to maintain robust personal data classification schemes, strengthening governance practices.

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Senior Digital Product Manager Jan 2019 to March 2022

Sony Pictures Entertainment - Los Angeles, CA

Implemented an impact-based framework for prioritizing and evaluating features and enhancement requests. Resulted in more streamlined roadmap planning and improved alignment with customers.

Created monthly office hours used to discuss business context and product vision with the product teams. Resulted in greater engineering efficiency, alignment, and product fit to customer use cases.

Played a key role in communicating and coordinating with stakeholders from Motion Pictures, Home Entertainment, TV ad sales, Legal, Finance, Digital Engagement and Movies Anywhere

Created decks to train business users, conducted UAT demo's and reported to the Senior VP of customer insights.

Directed end-to-end product lifecycle for data-driven personalization initiatives, enhancing user experiences across digital platforms by 22%.

Collaborated with Data Science and Engineering teams to deploy machine learning models, optimizing customer segmentation and targeted marketing efforts.

Defined model requirements and partnered with data science to interpret outcomes, enabling predictive analytics for content recommendations.

Executed Privacy by Design principles for global projects, ensuring robust privacy controls and regulatory compliance.

Conducted journey mapping and behavioral analysis to identify high-impact use cases, improving digital engagement metrics by 15%.

Led end-to-end product management for digital ecosystems, achieving a 22% increase in customer retention through optimized user journeys and enhanced platform capabilities.

Conducted data-driven analysis, leveraging A/B testing, rapid prototyping, and hypothesis-driven experiments to validate features and enhance cross-platform experiences.

Executed go-to-market strategies for digital solutions, collaborating with marketing and sales to increase product visibility and adoption.

Defined and managed product roadmaps, ensuring alignment with business objectives and market trends.

Directed VOC initiatives to capture customer insights and drive continuous improvements in product offerings.

Collaborated with engineering and design teams to deliver seamless product launches, managing dependencies and cross-functional priorities effectively.

Conducted risk assessment and impact analysis to proactively address potential challenges during platform releases.

Collaborated with several x-functional teams in the value chain (Product Marketing, Go to Marketing, Sales & Customer Success) for efficient value creation for Sony’s customers

Built the framework and tracked the product's key success metrics such as cost, feature and functionality, risk posture, and reliability

Global Omnichannel Product Manager July 2018 to Dec 2019

Senegence International Lake Forest, CA

Owned E2E Execution of the roadmaps from problem scoping, Discovery, and go-to-market across multiple global stakeholder teams

Established a clear path towards achieving Customer Service KPIs around intent coverage and accuracy

Identified and meticulously monitored the KPIs to understand the health of the product portfolio, and opportunities for improvement

Championed and drove the vision and strategy for our omni-channel roadmaps across all line of Businesses at Senegence to increase critical metrics and improve customer sentiment

Drive omni-channel initiatives including online and in-store experiences such as buy online pickup in store, store locator, booking appointment, clientele, store applications, product customization and customer care

Project Manager – Customer Operations Technology December 2017 to June 2018

Sempra Energy Los Angeles, CA

Provided technical direction and project management support for systems in the Customer Operations organization, including but not limited to the Customer Information Systems (CIS) and Business Intelligence systems (BI)

Played a lead role in business and systems analysis, specifications, test activities of CIS and BI tools, along with providing implementation support

Helped business partners communicate solution value to stakeholders and effectively engaged project stakeholders in the estimation process

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Product Manager – Media & Streaming Services Jun 2015 to Nov 2017

DIRECTV /ATT El Segundo, CA

Spearheaded the development and execution of end-to-end product strategy for DIRECTV’s streaming platforms, resulting in a 15% increase in subscriber engagement and 12% reduction in churn rates.

Defined product vision and multi-year roadmaps for digital streaming services, aligning with emerging market trends and customer behavior analytics.

Led cross-functional collaboration with Marketing, Engineering, and Customer Service teams to optimize content delivery, improve streaming quality, and enhance user experience.

Conducted cost-benefit analysis, competitive market research, and A/B testing to identify high-impact features, driving a 20% increase in user satisfaction scores.

Managed Agile ceremonies, backlog prioritization, and sprint planning to ensure alignment with business goals and timely delivery of innovative features.

Championed customer-focused product enhancements by leveraging Voice of Customer (VOC) insights, reducing support tickets by 18% through improved platform reliability.

Implemented performance monitoring dashboards to track KPIs, usage metrics, and engagement analytics, enabling data-driven decision-making for feature optimization.

Business System / Data Analyst May 2014 to May 2015

Cetera Financial Group El Segundo, CA

Performed data profiling in the source systems that are required for RML System

Worked with product owners and executed Initiatives for building a mobile application called pentameter

Created and executed complex SQL queries to pull and manipulate data and perform data analysis

Created Test approach and Test plan for the project, conducted walkthrough for both documents and achieved approval and signoff form all stakeholders

Technical Business Analyst Nov 2013 to May 2014

PayPal San Jose, CA

Worked heavily with Business owners to understand business and to design architecture of data flow

Analyzed and collected business requirements, identified system interfaces and created the BRD by user interviews identifying ambiguous, incomplete and incorrect requirements

Created Dashboards on forecasting and consumer behavior to the executive leadership group

Education

Masters in Managing Information Technology

Sullivan University Louisville, Kentucky, USA

Master of Business Administration

University of East London London, United Kingdom

Bachelor of Engineering, Information Technology

Osmania University Hyderabad, India

Certifications/Licenses

CBAP (Certified Business Analysis Professional)

CSPO (Certified Scrum Product Owner)

Work Authorization

Green Card Holder

No sponsorship required

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