Video Producer Product Marketing

Baxter Stapleton

San Francisco, CA ***** 818-***-****

***@***************.*** Bold Profile

PORTFOLIO,

PROFILES

PROFESSIONAL

SUMMARY

Experienced video producer and operational leader with over 10 years experience of driving end-to-end production strategy, partner management, and scalable content systems across global creative campaigns. Skilled in aligning creative direction with production operations to deliver high-impact video across corporate communications, product marketing, and internal messaging. Adept at managing vendors, building production frameworks, and leading cross-functional teams to deliver consistent, high-quality content at scale. Passionate about building content that elevates brand identity and connects with audiences across platforms.

KEY HIGHLIGHTS Designed and implemented scalable video production workflows used by brands like Apple, HBO, Carnival Cruise Line and the Honest Company

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Built and managed vendor networks across international markets; oversaw productions in the U.S., Australia, Nigeria, UAE, and Singapore

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Co-Produced & Premiered music video in 500+ Apple Stores globally, contributing to a 20% increase in sales

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Managed short-form video operations and editorial strategy for 1.5M-subscriber channel with 3M+ weekly views, adding 120K new subscribers via reels

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MTV VMA Winner – “Best Social Impact Video” (Taboo feat. Shailene Woodley); 300M+ total views across music video portfolio

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Developed content for performance marketing, product tutorials, brand campaigns, and internal communications

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WORK HISTORY SENIOR VIDEO PRODUCER AND EDITOR 08/2012 to CURRENT Baxter Stapleton Los Angeles, CA

Directed and produced video content for global brands (Apple, HBO, Honest Co., Disney on Broadway)

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Built scalable content systems for international distribution and multi-format delivery

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Designed production standards, creative briefs, budget protocols, and partner onboarding guides

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• Managed vendor contracts and coordinated timelines across multiple

• https://www.baxterstapleton.com/

• https://www.linkedin.com/in/baxterstapleton/

B S

teams and deliverables

Created educational and promotional videos used for internal training, product launches, and brand campaigns

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VIDEO PRODUCER AND EDITOR 06/2024 to CURRENT

BC Ventures Palm Springs, CA

• Lead video operations for high-growth media brand with 1.5M+ subscribers Scaled short-form content output; optimized editing pipelines and performance metrics

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Created and managed workflows that added 120K new subscribers through video strategy

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Cinematography, photography, editing, color grading, audio mixing, and final delivery for content across channels (web, broadcast, social)

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VIDEO DIRECTOR 03/2023 to 06/2024

L.A. Dance Project Los Angeles, CA

Enhanced video production quality by implementing innovative filming techniques and equipment.

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Managed and directed a live multi-camera setup using wireless transmission to achieve unique visual storytelling.

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Championed creative vision from concept to completion, resulting in a cohesive final product that effectively communicated clients'' intended messaging.

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Managed union teams in world class venues including the Walt Disney Concert Hall.

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CREATIVE CONTENT PRODUCER 05/2013 to 12/2017

will.i.am Los Angeles, CA

Oversaw video content operations for product and campaign launches; managed production for retail partner Apple

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Led day to day studio operations, collaborating with cross-functional teams across music, fashion, and tech verticals

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Co-producer and cinematographer for global music video premiere across Apple Store network

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CREATIVE PRODUCER 04/2013 to 11/2014

Thread International Los Angeles, CA

Filmed and edited branded content for brands like Coca-Cola, Fergie, and the i.am.angel Foundation

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• Developed scalable workflows and editorial systems for a team of 4 editors MEMBER SERVICES MANAGER 05/2006 to 08/2012

Five Seasons Family Sports Club Dayton, OH

• Hired, trained and managed a team of 20 staff members to enhance the experience for members at the private sports club facility TECHNICAL &

CREATIVE SKILLS

Video Ops & Systems:

Scalable Workflow Design,

Cross-Functional Coordination,

Budget & Timeline Oversight

• Production Tools: Adobe

Premiere, After Effects, Da Vinci

Resolve, Photoshop, Lightroom,

Capture One, Frame.io, Google

Workspace

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Creative Strategy:

Storyboarding, Scriptwriting,

Motion Integration, Narrative

Direction

• On-Set Gear: Lighting, Cameras,

Audio, and Grip equipment

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Vendor & Partner

Management: Contracting,

Scoping, International

Production Coordination

• Quality Control: Brand Guidelines,

Asset Delivery, Format Optimization

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EDUCATION Bachelor of Arts Political Science 05/2011 Wright State University, Dayton, Ohio

AWARDS &

RECOGNITION

• MTV VMA Winner, “Fight the System” – Best Social Impact Video

• Webby Award Winner, “Experimental Music Interface”

• TEDx Speaker, “Flexing Your Empathy Muscle”

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