Fp A Revenue Management
Resume:
Bradford D. Watson, CPA
Troy, Michigan 48098
Senior Management
Resourceful, innovative professional with over 20 years Financial and Revenue Management experience in a broad range of companies within both domestic and international arenas. Held P&L responsibilities. Expertise in initiating projects and programs that boost efficiency while bringing frugality to financial strategies. A true Hands-on Manager with proven skills in analysis, planning, budgeting, troubleshooting, building, developing coaching/training and improvement of operations through policies that promote a team-based work atmosphere, creative thinking and a positive effect on the corporate bottom line.
Selected Responsibilities and Accomplishments
Managed all aspects of company’s FP&A function including development of business and marketing plans, recruitment, hiring, and training of staff, budgeting, P&L, scheduling work and activities, establishing control policies and procedures, procurement of equipment and production supplies, client and vendor relations, performance evaluations and motivation of employees.
Led the effort to execute the $500M separation of the Enterprise Connectivity (electric product) organization from the (gas product) Product Development organization. Identified all planned funding for each and created a workable separation plan for the next cycle plan update. This separation was achieved within a 6-month period.
Spearheaded development of milestone financials for the critical / high profit truck and SUV programs. For the 1st time financial professionals were going to participate in the pre-program planning efforts to improve 5-year business plans. Successfully created Job-Last-to-Job-First financial estimates for each of these programs.
Researched best practices and developed a Global Profit Consolidation tool for the company. Using Essbase a multidimensional database, took-into-account global/functional forecasts, budget performance, year-over-year and quarter-over-quarter variances versus actuals. This tool continues in use to this day.
The discovery of $15 million in unpaid supplier liabilities due to deleted digital licensed parts revealed a larger systemic issue in managing non-physical intellectual property. Alongside Cellular Cost and Subscription Management, these became the foundation of the Digital Eco-System infrastructure. Spearheaded the development of systematic solutions that streamlined operations and ensured financial accountability.
Enhanced morale through promotion of a team-based work atmosphere. Provided assignments of increased responsibility along with opportunities for additional training and challenging performance incentives that encouraged a sense of ownership in the overall operation.
Increased sales in the Middle East by traveling to Dubai, UAE and Riyadh, Saudia Arabia to examine pricing and marketing practices of competitive products. Initiated the launch of new products and powertrain combinations that led to the 1st fully accounted profit for the export organization in this region.
Organized and developed presentations for large regional sales audiences in the Midwest. Provided financial reviews on various products, services, and future projects to help sales better understand for future marketing activities.
Trained over 300 Finance professionals across the globe on a new Hyperion/Essbase FP&A tool used to manage global financial reporting and general ledger systems. Designed a 1-day training course and delivered lecture, small group and one-on-one instruction on use of this new system.
Bradford D. Watson, CPA Page 2
Took-on the company’s desire to reduce a $50M engineering driven part obsolescence expense. Reviewed the complexities of the incurred cost, root causes of expense and associated individuals, teams and systems involved. Created a new tool that provided engineering with inventory levels and calculated potential obsolescence expense if the inventory was not consumed.
Managed $1.7B in US fixed marketing funds that included all media, sponsorships, event activations, product brochures, motor sports, etc. Supervised a team of 8 to deliver all financial reporting, 5-year business plan, annual budgets, and monthly forecast information.
Brought financial reporting and GAAP accounting processes to a consulting company. Upgraded accounting structures to eliminate inappropriate payroll content, added federal and state tax estimates and payment abilities and designed a cashflow reporting tool to fully account for purchase order profitability. Achieved financial and accounting transparency.
Experience
Envorso LLC
2023 - 2024
Chief Financial Officer
Ford Motor Company
1990 - 2023
Enterprise Connectivity - Engineering Controller
Connected vehicle Platform & Products Controller
Cycle Plan Finance Supervisor
Global Non-Program Engineering Supervisor
Connected Vehicle & Services Finance Manager
Pre-Cycle Plan Finance Supervisor
Middle East Revenue Pricer, Export Operations & Global Growth Initiatives
Fixed Marketing Supervisor
Revenue Analytics Manager
Regional Finance Manager
US and International Finance Analyst
Acquisitions Finance Planner
Project Leader, Accounting an Analysis Consistency Initiative
Corporate Profit Consolidator
Product Line Profit Analyst
Product Cost Analyst- Contour/Mystique Program
Obsolescence Cost Control Analyst
State of Michigan – Treasury
1988 - 1989
Pension / Investment Graduate Intern
Northpoint Financial
1986 - 1987
Financial Analyst
Utah Power & Light
1984 - 1986
Rate Department Statistician
Education/Professional Training
M.S, Accountancy, Walsh College
2008
M.B.A., Finance, Michigan State University
1989
B.S., Finance & Marketing, University of Utah
1985
Certified Professional Account, (CPA)
2011
Six Sigma Green Belt
1998
Additional coursework in Team Building, Conflict Resolution, Business Plan/Budget Development, Product Program Cost Control, Product Pricing, Export Operations, Forecasting & Variance Reporting, Sales Incentives Global Forecast Consolidation, Capital Allocation, Business Valuations & Acquisition, Sales & Market Share Analysis, Project Management, Safety, MS Office, Oracle Hyperion/Essbase, PeopleSoft GL, Business Objects, Time Management, Diversity, Harassment, Budgeting, International Cultures, Foreign Negotiations, Business Ethics, Motivation, Process Improvement and Leadership.
Able to Travel and Hybrid work arrangement
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