Product Manager Management

Ashima verma

650-***-**** *****.*******@*****.*** www.linkedin.com/in/ashima-verma

As Product Manager and with more than 12 years of total progressive experience, I have accomplished

●Technical Expertise in driving product development, design and implementation activities by creating/offering seamless, innovative and scalable solutions that are customer centric and offer business growth. Working with different dimensions of IT to offer dynamic and scalable solution to customers. Engaged in integrating complex/simple business needs with IT and design to achieve the desired end product

●Sound Understanding and hands on Product Management with Generative AI (Artificial Intelligence) - Amazon Q Business for tasks like creating ticket, personalized apps for day-to day activities, automating content creation, market analysis and research, dashboards, complex workflows, queries, taking actions across applications or integrating data into applications to boost business productivity and making better and confident decision making

●Managing Stakeholders to define and create product vision, strategy, business goals and objectives.

●Project Management Skills to understand and document the Business and Design needs. Planning and Prioritizing the Product Backlog and leading cross functional IT and DUX discussions to create the innovative digital product experiences.

●Extensive experience in Product Management, Software Testing / UAT, Release Management, production checkouts, Planning/Prioritizing Roadmaps, Iteration Planning, Requirements Gathering, Data Analysis, Market Research, Feasibility Studies, Gap Analysis, and Design Thinking. Expertise in the fields of Business Systems and Data Analysis spanning various industries including IT, Retail, and In-house applications.

●Subject Matter Expertise on projects using Agile and Scrum methodologies leading and coordinating Program Increment Planning and various scrum Events

●Release Management: Leading and Coordinating Successful Software Releases every quarter by performing UAT, defect management and production checkouts. Also engaged in post-production outcomes: customer satisfaction rate, monitoring statics, making change requests if required

●Leadership and Management Skills to mentor and coach team members and building high performance team

●Leading and Facilitating Business meetings with clients from different countries; IT discussions and working sessions; Scrum ceremonies like Program Increment Planning, Sprint planning, Daily Stand-Ups, Sprint Reviews, retrospectives and other demos.

●Creating project artifacts such as Backlog – Features: Defining Success/Acceptance Criteria, Definition of Done, Requirement Scoping, Implementing/Revising Business Rules; Portfolio Items, RIDAs, Roadmaps, Business Requirement Document (BRD), Functional Requirement Document (FRD), Data Mapping document, Entity Relationship Diagrams (ERDs) & Wireframes.

SKILLS

●Product Management Tools: Adobe Experience Manager, Figma, Lucid Charts, JIRA, Agility, Rally and MS Office 365.

●Programming Languages: SQL, PL/SQL, HTML5, XML, C#.Net

●Databases: MS SQL server, Oracle, MySQL,

●Software & Tools: MS Office, MS Visio, AWS, Postman, ALM, Cloud/AWS

●Operating Systems: OS X, Windows, Linux, Familiar with UNIX command

●Scrum and Agile ceremonies: Program Increment Planning, Sprint planning, Daily Stand-Ups, Sprint Reviews, retrospectives and other demos.

EDUCATION

Bachelor of Technology in Information Technology- Chandigarh Engineering College, Punjab Technical University - Mohali, Punjab (2002-2006)

CERTIFICATIONS

Certified Professional Scrum Master (PSM1).

Certified Oracle DBA

Certified ISTQB - Software Testing

PROFESSIONAL EXPERIENCE

Period: 11/2022 - Present

Company: Infogain Corporation

Client: FedEx

Role: Product Manager

Summary: Understanding user/Business needs and delivering innovative scalable Digital Notifications solutions for enhancing user experience and revenue growth. Conducting stakeholder interviews, Leading IT, Design and cross functional discussions. Backlog management, User Acceptance testing, Feature validations and Production checkouts. Handling production issues on Tracking, Notifications and Insight management

Responsibilities:

●Backlog Ownership: Converting Business needs into technical requirements in backlog and collaborating with cross-functional teams in PST, EST, IST, and GMT+7 and other time zones to Groom Requirements and Business Goals. Building and refining technical features in backlog with mockups, Defining Acceptance Criteria, Definition Of Done and other mandatory parameters to drive the product development and execution activities. Also ensuring the RIDAs are resolved in time before the development work starts.

●Client Management: Leading discussions for Detailed Requirement Elicitation and converting them into Technical Requirements in Agile tool in the form of features, user stories, performing scope Analysis and offering the best possible scalable and high performing solution that best fits the Business needs, Coordinating with Global partners and IT to identify gaps in existing system and working towards creating a user-friendly product.

●AEM Management: Content management, template and form validations in AEM sites/forms for promoting digital user experiences across different platforms. Using Adobe tags for capturing analytics and managing digital assets (photos, icons, animations) with AEM DAM for better availability, security and accessibility.

●Release Management: Leading and Coordinating Corporate Software Loads every quarter; Engaging in Load scope planning and execution, Coordinating leading Go-No-Go Calls with Stakeholders, User Acceptance Testing, validating test results, Production checkouts

●IT/ Technical Coordination: Conducting Feature Grooming Sessions with IT. Coordinating with cross functional teams to develop and offer the solution that fits best with requirements and also ensuring its scalability at the same time.

●DUX Coordination: UI Grooming, Mockup Reviews and feedback, Coordinating with Legal team to get the approvals

●Roadmap Planning/Prioritization : Reviewing and Evaluating New Requests, Planning and Prioritizing them in backlog, Coordinating with Leadership and Management for Determining Tradeoffs (if needed)

●Process Improvement Activities: for Team alignment and transparency; mentoring others

●Production Support: Handling production Issues on the Tracking and Notifications for the End Users, while Managing one of the Internal tools for Approvals and Mass Enrollments

Environment: Version 1, AEM, Figma, Agile Scrum Ceremonies, MS Office, ALM

Period: 06/2022 - 11/2022

Company: SPAR Information Systems

Client: Global Payments

Role: Business analyst/Product Owner

Summary: Worked on the Enterprise Integrations to synchronize various Enterprise tools and systems for data consistency and accuracy for organization In-house projects.

Responsibilities:

●Backlog Creation and Management – Features and User Stories, Backlog maintenance and Grooming. Conducted client interviews, proficiently gathering and analyzing the requirements using Agile methodologies and requisite tools like Rally.

●Conducted stakeholder interviews to gather user requirements and collaborated with cross-functional teams.

●Validating Design Architecture in compliance with the Requirements. Creating Activity and Sequence flow diagrams in Lucid Chart.

●Analyzed APIs and tracked the project flow, used SQL queries to filter the data to make informed decisions

●As a Product Owner, I led the Sprint Review and Demo meetings to communicate the progress made by the team with the Business owners, Stakeholders, Project team and Managers.

●Understanding Priorities and developing Milestones/Roadmaps for the project (that can be taken in Program Increment),

● Coordinating with Offshore team, while providing leadership and guidance.

●Provided Solutions/Logic to handle various edge cases, complex and conflicting scenarios in the requirements.

Environment: Postman, Rally, Lucid Chart, MS-Office, ALM

Period: 07/2021- 12/2021

Company: DCM InfoTech

Client: FedEx

Role: Business Analyst

Summary: Collaborated with stakeholders to get the requirements. Coordinated with cross IT teams to resolve dependencies; with DUX team to get the designs ready and review with stakeholders for approval.

Responsibilities:

● Analyzed the legacy system and worked on understanding all the existing features to create parity solutions along with enhanced process flows and documentation.

●Collaborated with Architects and User Experience (UX) teams to create wireframes, mockups, mobile app prototypes, and process flows to optimize application design and usability.

●Managed and led Kanban Board meetings with team for tracking the progress of new and ongoing features and user stories and ensuring the timelines are met.

●Created and presented PI plans for the team with all PI objectives, dependencies, team’s capacity, and load details and led Agile ceremonies like Sprint planning, Story grooming and stand-ups.

●Clarified QA team issues and reviewed test plans and test scripts developed by QA team to make sure that all requirements will be covered in scripts and tested properly

●Helping the team on Agile/Scrum Framework, deploying scrum practices, conducting scrum ceremonies including the Daily Scrum Call and Sprint Retrospective with on-site and offshore team

Environment : Agile-SCRUM, MS Office Suite, VersionOne, Visio

Period: 06/2014 - 07/2017

Company: Self-Employed

Role: Freelancer

Responsibilities:

●Conducted interviews with stakeholders to design and create content based on clients goals and needs.

●Conducted feedback sessions using positive reinforcement techniques to encourage and build confidence for better results.

●Monitored individual and group progress for the team and leading retrospective/review sessions

●Conducting JAD sessions with team to make clear understanding of the future scope and vision.

●Identified opportunities for business process improvement and initiated efforts to make improvements.

Environment: JIRA, MS-Office

Period: 04/2009 -03/2013

Company: Solution4U

Role: Quality/Business Analyst

Summary: Started as a Software Tester and then was involved in a blended role including Business Analyst activities with the aim of expanding organization, and Scrum Master for Project Management

Responsibilities:

●Captured Requirements for software modules in BRD and FRD and working with the teams in Agile/Waterfall way.

●Effectively applied SCRUM framework to enforce project standards. Conducted Daily Standup, Reviews and Retrospectives for inspecting the work done and looking for adaptations.

●Led team of interns with HRM project modules and management activities.

●Elicited and documented Requirements for Logistics domain created data modeling diagrams in Visio.

●Performed functional, regression testing on e-commerce websites with different testing techniques.

●Validated, verified, communicated and resolved software issues.

●Identified, documented and reported bugs and other issues in JIRA.

●Handled numerous enquiries produced by client and stakeholders, investigating the requirements and provided the necessary feedback and solution.

Environment: JIRA, MS-Office

Period: 06/2007-06/2009

Company: Software Technology Network

Role: Software Trainer

Summary: Designed and delivered Training Lessons, Assessments, reports.

Responsibilities:

●Led industrial training in project management (software development and database designing) with SDLC using Agile and Waterfall models.

●Directed 10+ students in classroom - analyzed, implemented, and recommended information technology solutions and strategies.

●Mentored in Extra Curricular activities like achieving targets, self-organization, role playing

Environment: Oracle, MySQL, C#.Net, MS-Office

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