Proposal Specialist Business Development
Resume:
“MARKETING IS THE HEART OF ANY BRAND’S VISUAL STORY.”
Mariana HERNANDEZ
WORK EXPERIENCE
EDUCATION
MARKETING & PROPOSAL SPECIALIST
ABOUT ME
I am an innovative, creative and
dynamic marketing professional
with 7+ years in the AEC industry.
My expertise ranges from a variety
of industries such as: Cosmetics,
Luxury Residences and Engineering
firms. Experienced in content
development, digital campaigns
and marketing. Authorized to
work in the US for any employer.
LANGUAGES
English
Spanish
MAIN SPECIALIZATION
• Proposal Spealist • Powerpoint
Presentations • Acquisition of
staff and business licenses and
certifications
PROFESSIONAL SKILLS
Adobe Programs
RFQ Responses
Content Creation
AEC Knowledge
2016 - 2019
2013 - 2015
BACHELORS
DEGREE IN
MARKETING
AA BUSINESS
ADMINISTRATION
Florida
International
University
Miami-Dade
College
March 2020 - 2022
300 Engineering
Group, P.A.
July 2022 - Present
Brown and
Caldwell
May 2019 - Jan 2020
Luxury Concierge
Network
Feb 2014 - Jan 2017
Alfaparf Milano
MARKETING & PROPOSAL SPECIALIST
Coordinates and manages technical teams on proposals and strategic business development for the Florida area. Facilitates the schedule, assignments, content development for proposals, presentations, and other marketing efforts. Oversees and completes production and delivery of proposals. Proactively monitors schedules to meet milestone deadlines. Contributes to pursuit strategy and provides highly skilled content development, persuasive writing, editing, graphic presentation, and RFP compliance review throughout the process. Facilitates interview preparation including storyboard, Q&A, platform skills/coaching during rehearsals for pursuit presentations.
* See following page for a more detailed description* MARKETING COORDINATOR
Assisted in the development of marketing proposals, which included ensuring that documents are secure and in line with company standards, facilitating the proposal review process, and guiding the production of the final draft. Coordinated the development of proposals and statements of qualifications in response to requests for proposals or qualifications (RFPs/ RFQs), as well as PowerPoint presentations, and other written and/or designed marketing materials for engineering services to meet requirements and deadlines of clients. Daily tasks included coordination and assistance with the marketing activities of a product or business line which may include advertising, direct mailing, printing, customer events, and trade shows.
MARKETING & EVENTS INTERN
Managed content and graphic designs for monthly newsletters
(email campaigns) for over 6 luxury residential buildings across South Florida. This consisted of actively looking for curated content and tailor the material to each newsletter. Coordinate and plan company events such as manage logistics and attend personally to assist with preparation. Manage the content creation for the LCN Dashboard - available to clients subscribed for monthly newsletters, as well as organize the content that showcases Miami’s lifestyle/nightlife.
CREATIVE MARKETING INTERN
Assisted with creative content for Magazine Ads, social media and the development of promotional materials. Maintain a working knowledge of products and promotions Developed quality PowerPoint presentations for brand distributors, sales consultants, and brand awareness. Create portfolio presentations of Alfaparf Milanos’ media in the press. Prioritize and manage multiple projects simultaneously. Revise all content and make necessary edits to any promotional materials, brochures, and other collateral. Work closely with Design, Sales and Production department to meet goals: to ensure product copy is accurate and reflects the desired message and brand image.
***********@*****.*** Miami, FL 33178 786-***-**** DETAILED WORK EXPERIENCE, PROPOSAL PORTFOLIO & TESTIMONIALS BROWN AND CALDWELL
• Strong knowledge of top clients for an Area or Market sector.
• Partners with CSMs, CSTs, and Sales Leaders to support high level client strategy development that supports Area or Market Sector strategies and business objectives.
STRATEGIC CLIENT DEVELOPMENT
WINNING PROPOSALS PLAN TO WIN™ AND PURSUIT EXECUTION
• Shows initiative in serving as a meeting planner and facilitator for the PTW process including client development (e.g., Client Account Analysis) and pursuit Capture Planning, collaborating with senior marketers and sales partners to plan and facilitate effective sessions.
• Works with pursuit/proposal teams (specifically the Sales Leader) to define level of effort, pursuit budget, and required pursuit resources. TEAMWORK - WORKING WITH PEERS
• Serves as the Primary Marketer for multiple concurrent pursuits.
• Supports growth and development of other marketers by serving as an informal resource. Leverages lessons learned and promotes best practices for broader application.
• Strong knowledge of BC services, delivery models, and competition.
• Partner with conference champion on conference or event planning and preparation, as needed, following BC’s conference planning best practices. PROMOTING COMPANY SERVICES
• Provides training on systems and processes for marketing information management.
• Strong process and practice in place for timely proposal “break down” and ongoing updates of Brown and Caldwell’s marketing information systems. MAINTAIN AND LEVERAGE MARKETING INFORMATION AND RE- PORTS
City of Madison
Pheasant Branch Greenway
Enhancement Design
City of Madison
Watershed Studies
Reedy Creek Improvements District
WRRF Lower End Channel Rehab
Palm Beach County WUD
Reclaimed Water Pump Station
Miami Dade Water and Sewer
Water and Wastewater Collection and
Distribution System
City of Clearwater
Engineer of Record (EOR)
Seminole Tribe of Florida
General Engineering Contract
City of Hollywood
General Engineering Contract
City of Hollywood
General Engineering Contract
South West Florida Water
Management District
General Engineering Contract
South Florida Water Management
District
Professional Engineering Services
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