Marketing Manager Content Marketer

CLAIRE FLORIANO

Austin, Texas ***** 847-***-**** *********@*****.***

PROFILE

Brand and Content Marketer

Mission-driven storyteller and strategist passionate about building communities and amplifying brands through dynamic content, immersive experiences, and strategic leadership. Proven ability to navigate cross-functional teams, execute high-impact marketing campaigns, and deliver measurable results. A brand champion ready to elevate your story. EXPERIENCE

Marketing Manager Roku TV

September 2024 - Present

● Develop and execute marketing strategies to optimize product launches that increase retail sell-through, enhance seller engagement, increase marketplace velocity and align with Roku TV brand vision

● Build and manage strategic relationships with OEM partners to enhance brand positioning

● Ensure brand consistency across all touchpoints through collaborative cross-functional initiatives and roadmaps

● Drive growth through data-driven marketing initiatives, consumer insights, and competitive analysis

● Owning high volume active partner relationships end-to-end, from deal structuring to onboarding and performance tracking

● Work closely with product, design, and engineering teams to ensure seamless integration of content

● Lead high-impact, cross-functional initiatives from scoping to execution, ensuring alignment, accountability, and measurable outcomes.

● Key Achievements:

CES 2025 marketing coordination, managing content curation and execution.

Successfully launched Roku’s first new U.S. OEM brand in eight years.

2024 Holiday Campaign, boosting engagement and visibility. Market Activation Manager BDO USA

December 2022 - September 2024

● Executed go-to-market strategies in collaboration with national executives and regional leadership.

● Led marketing activations across messaging, campaigns, events, and sales enablement.

● Managed budgets, vendor relationships, and event logistics for both internal and external programs.

● Design and implement scalable systems, workflows, or processes that improve efficiency, quality, or decision-making across the business

● Key Achievements:

Spearheaded digital campaign initiatives, increasing website engagement by 98%.

Developed a brand podcast, driving audience engagement and thought leadership.

Managed large-scale events for BDO’s PGA partnership and International Alliance Conference.

Director of Integrated Marketing & Membership Experience Impact House, Chicago, IL February 2021 - August 2022

● Directed branding, strategic marketing, communications, and special events to enhance member engagement.

● Created compelling brand narratives and marketing materials to drive awareness and participation.

● Led and executed all digital content marketing

● Supported PR efforts in collaboration with the Area Director and agency partners by identifying media opportunities

● Key Achievements:

Overhauled CRM system, improving efficiency and increasing customer satisfaction by 15%.

Developed and managed exclusive programming, driving membership growth and retention.

Expanded social media presence through strategic storytelling and digital campaigns. Community Lead, Events & Partnerships WeWork, Chicago, IL April 2019 - October 2020

● Managed operations, events, and business partnerships across multiple locations.

● Led cross-functional teams to optimize financial performance and customer engagement.

● Key Achievements:

Successfully opened two new buildings within four months.

Organized and hosted the highest-attended virtual event in the Midwest market’s history.

Maintained one of the top Net Promoter Scores (NPS) during the COVID-19 pandemic. EDUCATION

Northwestern University School of Communications

● Accepted into Master of Science in Leadership for Creative Enterprises University of Illinois, Champaign-Urbana

● Bachelor of Fine Arts in Theatre Graduated May 2016

● Honor Society Member (2012-2016)

LEADERSHIP & VOLUNTEER WORK

● Hope for the Day Developed and launched "Mental Health in the Workplace" program

(2022-2023)

● Habitat for Humanity Volunteer (2012-2016)

SKILLS

● Marketing & Events: Event Logistics, Project Management, Stakeholder Engagement, Budget Planning

● Content & Branding: Copywriting, Editing (Video, Audio, Written), Digital Campaigns, CRM Management

● Public Relations & Influencer Engagement

● Reporting & Analytics

● Tools & Platforms: Brandfolder, Canva, Adobe Suite, Salesforce, JIRA, ASANA, HubSpot, Trello

● Languages: Professional Proficiency in French

● Interests: Distance and trail running, Functional fitness, pilates, yoga, sports documentaries and anything BRAVO

References Available Upon Request

Contact this candidate