Digital Marketing Director

JUDD KUEHLING, MBA

Signal Hill, CA 858-***-**** ************@*****.*** linkedin.com/in/jkuehling/

DIGITAL MARKETING DIRECTOR STRATEGY & EXECUTION

Lifecycle Marketing CRM B2B & B2C Ecommerce

Accomplished Marketing Director with 20+-year portfolio of success driving strategic marketing efforts, initiatives, and campaigns across diverse industries.

Well-versed in both retention and acquisition marketing, including SEM & SEO, Email, Affiliate, Loyalty, SMS, Social Media, PR, TV, Radio, Podcast, and Direct Mail campaigns.

Instrumental in generating revenue, boosting customer retention & loyalty, and driving significant business growth.

Proven ability to communicate and collaborate effectively with both internal & external stakeholders.

Big-picture marketing strategist with solid tactical execution & project management skills.

Polished presenter, meeting facilitator, trainer, mentor, motivator, and team leader.

CORE COMPETENCIES

Strategic Planning & Execution Digital Marketing Lifecycle Marketing Client Relationship Management

Multi-Channel Strategies B2B & B2C Ecommerce Retention Marketing Customer Loyalty

CLV Growth KPI Metrics Analysis Revenue Generation ROI Optimization A/B Testing

Presentations Team Leadership Mentoring & Training Affiliate Partnerships

PROFESSIONAL EXPERIENCE

Hart Grant LLC Long Beach, CA April 2023 to Present

DIGITAL MARKETING CONSULTANT

Deliver digital marketing for clients across diverse industries, including health, financial services, technology and more.

Drove marketing operations at Mosquito Shield pest control business, and using Klaviyo attained a 25% YoY growth in client acquisition while adhering to a strict budget.

Devised and executed multi-channel marketing strategy for healthcare software company, HealthEdge, and optimized CTR across email campaigns by 40%.

Executed and A/B tested email campaigns for health product company, Simply O3, and improved customer repeat purchase rates by 15%.

Created cold email outreach initiative for small business lending company, New Frontier Funding, and boosted lead response rate by 100%.

Tamara Mellon Beverly Hills, CA Oct 2021 to Mar 2023

DIRECTOR OF DIGITAL MARKETING

Charged with driving digital marketing efforts for this luxury footwear brand that eliminated 6x retail markups by selling direct-to-consumer.

Grew returning customer base from 56% to 61% YoY, and boosted revenue 15% through strategic email campaigns using Klaviyo.

Partnered with SEM agency to revamp strategies, and boosted ROAS by 38% YoY while adhering to budget constraints.

Increased channel revenue 100%+ YoY by building and optimizing SMS marketing flows.

Generated 20% growth in referral traffic by managing affiliate marketing efforts to improve partner performance.

Developed actionable insights by leveraging KPI & Google Analytics dashboards to track marketing performance.

Designed and executed targeted direct mail campaigns that achieved a 7% response rate.

Sidecar Health El Segundo, CA Aug 2020 to Mar 2021

SENIOR MANAGER, MEMBER MARKETING

Designed and executed member communications to increase conversion, reduce churn, and grow customer lifetime value.

Delivered record-setting 72% member retention rate by launching multi-channel renewal campaign that spanned email, SMS, direct mail, and phone.

Pioneered email drip series for abandoned prospects, which contributed to 10%+ of total customer conversions.

Increased monthly active users 33% by leveraging targeted member education campaigns.

Created referral program that reduced CPA by 50%+, and contributed to 150% overall growth in channel revenue.

Presented weekly retention scorecards and improvement strategies to C-level executives.

Ace Exhibits Cerritos, CA Nov 2019 to Mar 2020

DIRECTOR OF SALES & MARKETING

Headed up digital marketing and ecommerce strategy for this leading trade show display manufacturer. Supervised, mentored, and led team of 5 Account Executives.

Drove 20% increase in ecommerce sales through targeted digital marketing strategy that spanned SEM, SEO, email, and social media.

Reduced customer response times 80% by designing and facilitating new KPI-driven training program for staff.

Boosted customer satisfaction scores 50% through proactive review management and resolution.

Improved marketing ROI by 15% through strategic budgeting and analytics-driven decision-making.

4 Wheel Parts Compton, CA May 2018 to Nov 2019

DIRECTOR OF RETENTION MARKETING

Tasked with driving retention marketing channel for 4WheelParts.com, focused on increasing repeat purchases, improving brand affinity and relevancy, and growing customer lifetime value (CLV) for ecommerce site with 3M+ visits per month. Supervised team of up to 6 Marketing Managers.

Increased loyalty program adoption 100%+ by revamping and tailoring strategies to online and offline audiences.

Boosted repeat purchase rates 8% by developing and launching segmented email campaigns.

Grew gross revenue 25% by driving innovative onsite promotions and coupon strategies.

Improved monthly direct mail campaign response rates by 10%.

EDUCATION

Master of Business Administration, Marketing University of Southern California, Los Angeles

Bachelor of Arts, Economics University of California, San Diego

TECHNICAL PROFICIENCIES

Klaviyo, Mailchimp, Hubspot, ActiveCampaign, Oracle-Responsys, Listrak, Yotpo, Tableau, Shopify, Magento, Big Commerce, Adobe Analytics

Adobe Target, Google Analytics, Metabase, Google Ads, Facebook Ads Manager, ResellerRatings

Rakuten Advertising, Trustpilot, Asana, Slack, Jira, HTML

EARLY CAREER HISTORY

Director, Retention Marketing, CarParts.com, Carson, CA, 2015 to 2018

Marketing Manager, Stamps.com, El Segundo, CA, 2008 to 2015

Research Manager, Ipsos OTX, Culver City, CA, 2006 to 2008

Real Estate Analyst, Jack in the Box Inc., San Diego, CA, 2000 to 2004

Research Manager, CoStar Group, San Diego, CA, 1999 to 2000

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