Product Development Manager

**.*******@*****.*** 602-***-****

MOLLIE EPSTEIN, MA, MPH

Results-driven digital healthcare innovator and product lead with a proven track record of developing and executing successful product strategies for SaaS B2B, B2B2C, and B2C offerings. Experienced in managing cross-functional teams, driving 0-1 product development, and go-to-market strategy. Years of experience in analytics development, visualization, and data-driven decision making, with a deep understanding of population health and US government programs, data and standards. Skilled in Agile methodologies and leading scrums. Collaborative team player with strong leadership and customer relationship management skills, dedicated to creating exceptional products that meet customer needs and drive business growth.

Key Accomplishments

●Led product management for Leap Metrics, a healthcare data management startup, overseeing platform development and new feature releases. Achieved a 100% increase in new care management contracts and a 30% increase in platform usage among existing clients via platform and UX/UI improvements.

●Managed the reenvisioning of .Compete at Simplify Healthcare (MA plan competitor analysis & star rating improvement). Set new product development strategy and led new feature prioritization for the government benefits-focused software solutions, driving customer engagement and satisfaction.

●Owned the multi-year product roadmap for CribMD's suite of healthcare offerings and led the product development lifecycle. Scaled from 0 to 30,000+ subscribers in a year via effective design and marketing.

●Developed CribMD’s highly effective initial marketing, customer acquisition and retention strategies. One campaign, focused on women’s health and safety, increased our subscriptions by 30% in its first month.

Professional Experience

Product Manager and Program Manager, Avalon.AI Oct 2024 - April 2025

●Founding product manager, program manager and web designer for a healthcare AI umbrella organization and its two child companies, PhysicianGPS.co (SaaS, B2B2C) and H3AI.co (SaaS, B2C).

●Completed 0-1 design and development of the two MVPs (mobile and web), with implemented analytics.

●Owned product roadmaps, led feature prioritization processes, developed analytics, led the data science team, managed the development team and the product development lifecycles.

Product Manager, Leap Metrics Nov 2022 - Feb 2024

●Principal product manager for a healthcare data management startup with an analytics platform enabling AI-assisted, value-based care management (SaaS, B2B).

●Owned product roadmap, led feature prioritization processes, and managed product development lifecycle for healthcare data management platform and all new features.

●Collaborated with internal teams and channel partners to identify pain points and opportunities. Defined strategies to drive platform scalability and growth.

●Provided cross-functional team leadership and product lifecycle management for 0-1 development of innovative new products, including a provider network administration portal, which received rave reviews.

●Implemented Agile methodologies and structured timelines for feature definition, user story development and handoffs, increasing product delivery speed by 15% and decreasing time-to-market for new features.

●Established and monitored KPIs and analytics to assess performance and drive data-informed decisions.

Innovation Lead, Simplify Healthcare Feb 2022 - Nov 2022

●Led the Innovation Team and development of new features for Simplify Healthcare's government benefits-focused software solutions (SaaS, B2B and B2B2C), ensuring alignment with strategic goals.

●Set new product development strategy based on market research on industry and regulatory trends, competitive landscape, customer needs. Translated market insights from a variety of sources (competitive landscape, stakeholder insights, product engagement, customer feedback) into new product ideation.

●Managed and mentored cross-functional product teams in feature development and UX/UI design; facilitated collaboration internally and across product lines.

Chief Product Officer, CribMD Feb 2021 - Sept 2021

●Developed and owned the multi-year product roadmap and product strategy for CribMD’s suite of SaaS B2B2C and B2C offerings (health insurance, telemedicine, in-person care provision, and online pharmacy).

●Managed product development for all new features and flagship products on the site and mobile app, scaling site subscriber base from 0 to 30,000+ subscribers within a year.

●Led the data science & analytics team, managing the development of client- and internal-facing analytics.

●Built and managed cross-functional teams (e.g., designers, engineers, business analysts and QA). Coordinated teams from design through tactical execution, implementing and leading Agile release processes. Led scrums. Facilitated execution by serving as interim Head of Engineering for five months.

●Managed digital marketing campaign efforts and analytics (Instagram, Facebook, Google Analytics).

●Created ads, marketing strategies and commercial deployment models with marketing and sales teams.

Vice President of Program Development, CribMD Oct 2020 - Feb 2021

●Guided strategy and fundraising efforts; secured over $500K funding from grants and VCs.

●Set product direction, led strategy and development efforts. Managed product and marketing teams.

●Ensured executive team collaboration on product vision, product development, go-to-market strategy, business case and roadmap. Ensured alignment with internal and external stakeholders.

Data Scientist, OpenLattice, Inc. Nov 2017 - Sept 2020

●Applied knowledge of best practices in health economics and epidemiologic study design to develop research protocols and statistical analysis plans for clients. Built analytic web dashboards in RShiny.

●Developed product strategy based on legal/business/regulatory requirements, market trends, medical evidence and technology landscapes. Led all health-related product and data model development.

●Product managed and led the 0-1 product development lifecycle for web and mobile applications: Health Care Referrals, Real-Time Resource Management, CARE, and Chronicle (mobile device use tracking).

●Translated customer needs into product requirements, technical specifications, data models, roadmaps, and A/B testing plans for new products and apps. Ensured customer satisfaction pre- and post- launch.

●Managed the RFP team in response efforts, resulting in $10M+ in federal, state, and local grants awarded.

●Designed data ontologies, applications, analytics, and integration workflows. Led customer data integrations onto a secure cloud-based platform, responsive to customer workflows and needs.

●Provided technical expertise to a wide range of clients and policy makers (topics include: data strategy; research and analysis; systems mapping; custom data solution development). Optimized data exchanges.

Senior Data & Policy Analyst, Acumen LLC/ The SPHERE Institute Jan 2015 - June 2017

●As lead analyst and statistician for the Medicare Post-Acute Care (PAC) Research Team, oversaw and trained a group of statistical programmers in the development of research products and modeling outputs. Led epidemiologic investigations and presented results to client teams.

●Built economic and epidemiologic models for evaluation, prediction, summary, imputation, and inferential tasks related to short-and long-term patient costs and health outcomes.

●Wrote flexible SAS macros to synthesize and analyze health data, which were leveraged for use across other projects and departments. Created workflows and coding SOPs to ensure project sustainability.

●Created data visualization web apps and dashboards to monitor health outcomes and adverse events.

Epidemiological Consultant, The Economist Intelligence Unit 2012 - 2013

●Developed epidemiological modeling techniques, analyzed international device regulation and approval systems. Provided competitive intelligence in the healthcare and pharmaceutical analytics space.

●Helped clients evaluate emerging opportunities and threats, understand the competitive landscape, and develop value and pricing strategies to anticipate any barriers to access.

Graduate Student Researcher and Instructor, UC Berkeley 2010 - 2013

●Developed process and outcome evaluations for nonprofits and academic studies. Designed and executed data collection and analysis plans. Taught undergraduates (R Lab, Research Methods, Psychology).

●Constructed and analyzed large databases with statistical methods such as imputation, longitudinal analysis, and multi-level analysis. Designed analyses for research projects.

Education

2013 MPH in Health Policy and Admin., Epidemiology UC Berkeley Berkeley, CA

2010 Post-Bacc. Grad Studies in Health Economics University of Pennsylvania Philadelphia, PA

2007 MA in Anthropology University of Pennsylvania Philadelphia, PA

2007 BA in Biology, Anthropology University of Pennsylvania Philadelphia, PA

Skills and Software

Key Skills: · Product Management (7+ years) · Cross-Functional Team Leadership (7+ years)

· Digital Product Development (9+ yrs) · Healthcare Research & Policy Analysis (15+ years)

0-1 Product Development, A/B Testing, Agile Development Methodologies, AI, Budgeting, Business Analysis, Claims, Collaboration, Communication, Competitive Intelligence, Customer Relationship Management (CRM), Customer Retention Strategies, Data Analysis, Data Science, Design Mockups, Digital Marketing Campaigns & Analytics, EHRs, EMRs, Epidemiology, FHIR, Go-to-Market Strategy, Growth Strategies, HIPAA, HL7, Interoperability, KPIs, Leadership, LLMs, Management, Market Research & Analysis, Mentoring, OKRs, Population Health Analytics, Process Automation & Documentation, Product Vision, Product Specifications, Product Strategy, Program Management, Project Management, Qualitative Analysis, Quantitative Analysis, Regulatory Compliance, Roadmap Development, SDOH, Scrums, Stakeholder Alignment, Strategic Partnerships, Strategic Planning, User Feedback Analysis, UI / UX, User Experience Design, Workflows

Languages / Software: Figma, Balsamiq, Lucidchart, Amplitude, Acrobat, Photoshop, Tableau, JIRA, AWS, Confluence, Microsoft Access, Azure, Excel (VBA, macros, pivot tables), Word, Powerpoint, SmartSheets, SQL, Sigma, Snowflake, Base SAS, SAS Macros, STATA, R/RCmdr/RShiny, Python, Survey Monkey, Qualtrix, Forms.io, Optimizely, Pendo, Google Analytics.

Select Publications

1."Beyond Screen Time: A synergistic approach to a more comprehensive assessment of family media exposure during early childhood.” (With R Barr, H Kirkorian, J Radesky, et al.), Frontiers in Psychology. 2020.

2."How do young children use smartphones and tablets? Objective data from mobile device sampling.” (With J Radesky, H Weeks, SN Rusnak, et al.), Pediatrics. 2020.

3.“The Impact of Neighborhood Socioeconomic Position on Prevalence of Diabetes and Pre-diabetes in Older Latinos: The Sacramento Area Latino Study on Aging,” (with L Garcia, A Lee, A Zeki Al Hazzouri, J Neuhaus, and M Haan), Hispanic Health Care International, 2015. Jun;13(2):77-85.

4.“Household Fuels, Low Birth Weight, and Neonatal Death in India: The Separate Impacts of Biomass, Kerosene, and Coal,” (with MN Bates, NK Arora, K Balakrishnan, DW Jack, and KR Smith), International Journal of Hygiene and Environmental Health, 2013. Aug;216(5):523-32.

5.“Natural Selection in Utero Induced by Mass Layoffs: the hCG Evidence,” (with R Catalano, C Margerison-Zilko, S Goldman-Mellor, et al), Evolutionary Applications, 2012 Dec;5(8):796-805.

6.“Selection against small males in utero: a test of the Wells hypothesis,” (with R Catalano, J Goodman, CE Margerison-Zilko, KB Saxton, E Anderson), Human Reproduction, 2012 Apr;27(4):1202-8.

7.“Male fetal death and changes in the minimum wage,” (with A Falconi, A Gemmill, R Catalano). Working paper.

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