Social Media Digital Marketing

Danielle Tuber

********@*****.*** ● 312-***-**** LinkedIn ● Denver, CO● Open To Relocate

Social Media Manager DISH & Boost Mobile – Littleton, CO 2022 – 2024

● Developed and executed comprehensive social media content strategies across platforms, resulting in a 65% increase in follower growth and 85% boost in engagement rates.

● Created and curated multimedia content, including written posts, images, videos & interactive elements, aligning with brand voice and objectives.

● Initiated and managed influencer partnerships, resulting in 35 successful campaigns and a 60% increase in brand visibility

● Monitored industry trends and audience preferences, adapting content strategies to ensure consistent relevance and engagement

● Utilized data-driven insights to refine content approach, optimizing posting schedules, content formats & hashtags for maximum reach and impact.

● Collaborated with marketing, GTM, Brand, PR & design teams by recommending data-driven content strategies to maintain brand consistency and support integrated campaigns.

● Supported the brand's influencer program by building relationships, monitoring social trends, forming partnerships & engaging with partners and lifestyle content creators.

Professional Summary

Strategic and results-focused social media professional with over 9 years of experience in shaping brand narratives, developing high-impact social strategies, and cultivating engaged online communities. Proven ability to elevate brand awareness and deepen customer connections through targeted, data-driven campaigns and forward-thinking content strategies. Skilled in leveraging insights to refine social approaches, drive follower growth, and amplify brand visibility across platforms. Seeking to bring a strategic, growth-oriented mindset to a forward-thinking organization focused on strengthening its brand presence and influence in the digital space. Skills & Expertise

Brand Management Social Media Marketing Campaign Tracking Creative Strategy Brand Positioning Content Strategy Data Analysis Market Research Audience Segmentation Customer-Centric Marketing Consumer Insights Digital Marketing Social Media Strategy Paid Media Optimization Influencer Marketing Creator Economy Analytics & Reporting ROI Calculations Competitive Analysis Concept Development Creative Direction Storytelling Communication & PR Presentation Skills Transparency & Collaboration Agency Partnerships Cross-Functional Collaboration Project Management Vendor Relations CRM Management (Salesforce, Pardot) Hootsuite Sprout Social Meta Instagram LinkedIn CreatorIQ Google Analytics SEO Google Suite Microsoft Office Excel Asana Trello Canva Adobe Suite WordPress Shopify Squarespace Copy Editing

● Lead the social media and digital marketing strategy for Ohdita Tights, elevating brand presence across social media and website platforms.

● Create, schedule, and manage engaging content across social platforms to drive audience engagement and follower growth.

● Oversee full content production including lifestyle photoshoots, short-form video creation, and product storytelling.

● Serve as both photographer and face of the brand in photoshoots, authentically showcasing products across social and web assets.

● Conceptualize and execute lifestyle photoshoots, ensuring alignment with brand vision while highlighting product benefits and aesthetics.

● Develop and implement a full website revamp, enhancing user experience, visual appeal, and SEO performance.

● Design and maintain a comprehensive content calendar covering blogs, product launches, and seasonal campaigns.

● Craft and execute a refreshed brand strategy, aligning social media and website for a consistent, customer-focused experience.

● Collaborate closely with founders and creative partners to deliver cohesive storytelling across all digital touchpoints. Social Media & Digital Marketing Consultant Brand: Ohdita Tights 2024 – Present Professional Experience

Social Media Manager Michals Imports – Lincolnshire, IL 2020 – 2021

● Managed and tracked project budgets to ensure effective deployment and spend in line with budget

● Ensured quality of Marketing and Creative briefs

● Dedicatedly pitched new ideas and generated successful statistically driven data to solve business challenges. Digital Marketing Analyst Logical Position – Kildeer, IL 2019

● Prospected and engaged leads through smart, consultative dialogues, while managing demanding appointment schedules and staying current on internet marketing trends.

● Developed and leveraged marketing and communication skills to guide prospects through all marketing stages, presenting advertising account analyses to new clients.

Education

● Northeastern Illinois University -Bachelor of Liberal Arts (BLA)

● Spearheaded digital content, brand development & event planning initiatives, achieving a 20% increase in brand visibility and engagement.

● Led brand management efforts, creating awareness, generating inbound traffic & cultivating lead and demand generation, resulting in significant growth in lead conversion rates.

● Managed all company event initiatives, including sourcing, logistics, vendors & operations both internally and externally, improving event ROI.

● Executed and reported on strategic marketing initiatives, analyzing campaign performance and efficiency for stakeholders, achieving a 25%increase in overall marketing ROI.

● Generated, proofread & edited creative and technical content across various mediums, ensuring consistency and quality, contributing to increased content engagemen.

● Conducted market research and industry trend analysis to identify opportunities, creating marketing materials that adhered to brand guidelines and drove a 10% increase in sales. Marketing Manager Fullerton – Schaumburg, IL 2021 – 2022

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