Strategic Communications Consultant - Storytelling & Engagement Expert

ELIZABETH BREYER JOHNSON

********@*****.*** • 704-***-**** • Charlotte, NC

SUMMARY

Communications leader fluent in Spanish, German and English, with 20+ years of international experience driving employee engagement and delivering measurable business results. Proven success launching best-in-class communications strategies across consumer, food, industrial and service sectors to foster impactful, results-driven programs.

EXPERIENCE

Sunbelt Rentals, Manager, Internal Communications

2022 - 2024

Responsibilities:

• On behalf of the Chief People Officer, I spearheaded the development and execution of strategic internal communication plans for the entire HR organization, the Diversity, Equity and Inclusion (DEI) department and the Sunbelt Rentals Veteran’s Program, to align HR initiatives with organizational goals and drive employee engagement.

• Crafted and oversaw comprehensive communication strategies and digital content – including multimedia productions – to effectively promote key initiatives and drive team member engagement.

• Developed and analyzed key metrics to assess the impact of various communications initiatives, ensuring continuous improvement and alignment with organizational goals.

• Orchestrated expert strategic communications consulting to senior leadership, advising on messaging, narrative development and stakeholder communication.

• Directed impactful executive communications and talking points for senior leaders, ensuring clarity, consistency and alignment with organizational values and objectives.

• Collaborated with the Sales, Marketing, Sustainability, Legal and other functional teams to drive integrated communication strategies that support corporate goals and enhance cross-functional collaboration.

• Managed the production of multimedia content, including high-quality videos, digital content and multimedia, leveraging innovative approaches to amplify key programs and initiatives to maximize their reach and impact. TTI Floor Care North America, Senior Manager, Marketing Communications 2021 - 2022

Responsibilities:

• Launched an Internal Communications department and a robust Employee Value Proposition (EVP) strategy to drive employee engagement.

• Counseled the President and other senior leaders about recommended messaging, channels and timing of key communications that impacted the business as well as the employee experience.

• Created a “culture blueprint” to foster behavioral changes by leveraging the right communications, training as well as talent processes to drive employee engagement.

• Developed impactful content designed around storytelling principles using numerous communications channels including print, video, social networks and web to inspire our North America team to grow the business and drive performance. Food Lion, Senior Manager, Internal Communications and Brand 2019 - 2020

Responsibilities:

• Led the development of an internal communications strategy to engage all Food Lion associates in the organizational direction, vision, values and culture.

• Developed and drove an integrated cadre of communications tools including electronic, Web, print, video, events and meetings in support of the Food Lion vision, values and culture and brand specific needs.

• Provided direct counsel to senior leaders, especially with regards to major initiatives, events and announcements.

• Collaborated with the External Communications, Community Relations and Marketing teams to achieve internal and external brand parity.

• Launched strategies to achieve above average associate engagement as measured by internal surveys (Associate Experience Survey, Worldwide Engagement Survey).

• Ensured alignment in the internal communications strategy for Food Lion, Retail Business Services and US. Ahold Delhaize / Food Lion, Manager, Internal Communications and Brand 2015 - 2019

Responsibilities:

• In support of the President of Food Lion, launched an internal communications and brand strategy to enhance associate identification to the Food Lion brand, strategy, culture and ultimately, the organization itself. ELIZABETH BREYER JOHNSON - page 1 of 2

• Directed all internal communications for digital e-boards, mass associate emails, retail focused quarterly newsletter – The Mane Line, Intranet articles, the Care campaign, the Pride of Excellence associate recognition campaign and the Selling Scoop to communicate high level business successes.

• On behalf of the SVP of Merchandising, developed and launched the Growing Our Merchant Mindset Series to drive sales through educational and inspirational videos demonstrating seasonal theme execution.

• Served as a strategic internal communications consultant on appropriate communications tactics and programs for peers across all levels of the organization.

• Communications Chair for all three of the organization's non-profits: Lion's Pride Foundation, Food Lion Feeds Charitable Foundation and the Food Lion Diversity Council.

Continental Tire the Americas, Communications Manager, the Americas 2014 - 2015

Responsibilities:

• Directed all internal communications and public relations activities across North and South America for the Business Unit Passenger and Light Truck Replacement.

• Responsible for all employee communications including internal digital signage, mass employee emails, newsletters, intranet platforms, quarterly All Employee Meetings with the Board of Directors and ensured that key business messages were reaching the respective audiences.

• Launched a comprehensive public relations strategy to enhance visibility and brand awareness throughout the Americas. Via news media, positioned the company as a premiere tire manufacturer and industry expert. Emphasized expertise in providing solutions for performance, safety and mobility.

• Counseled executives re internal communications as well as public relations.

• Served as Editor-in-Chief of the company’s internal magazine, DRIVEN. Responsible for vendor management and development of content, design and translation to Spanish and Brazilian Portuguese. SGL Group – The Carbon Company, Manager Corporate Communications, North America 2009 - 2014

Responsibilities:

• Responsible for the execution of the North American corporate communications strategy. Developed the infrastructure through the identification, build up and maintenance of a media network.

• Managed all North American press activities. Headed the approval process for all corporate news including press releases, press events, interviews, media roundtables, workshops.

• Enhanced internal communications activities for 13 North American sites by regularly visiting all locations and leading general evaluations / follow-ups. Launched quarterly employee newsletters, directed HR communications and organized all corporate branding materials for North America.

• Responsible for the rollout and continuous development of the corporate Intranet SGL connect, one of the key priorities of the Company’s internal communications platform.

• Responsible for the execution of press materials and press events for the company's JV, BMW Group – SGL Automotive Carbon Fibers.

• Directed HITCO Carbon Composites North American press activities. Supported the team at Global Air Shows (Paris / France, Farnborough / UK), SAMPE events and the annual JEC Composites Show in Paris.

• Managed all social media activities including the Group’s North American Facebook platform.

• Developed a uniform Crisis Communications Plan and executed rollout and training across North America.

• Led all Corporate Social Responsibility activities. Degussa, AG, StepStone Solutions, CNC Communications & Network Consulting Inc., Various Communications Roles 2002 - 2009

EDUCATION

UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL

Bachelor of Arts • Management & Society • 1998 - 2002 LORENZO DE MEDICI INSTITUTO

• 2001 - 2001

SKILLS

Spanish • German • English

Contact this candidate