Public Relations Marketing Communications
Resume:
CARRIE TRENT
S E N I O R D I R E C T O R, C O R P O R A T E C O M M U N I C A T I O N S A N D P U B L I C R E L A T I O N S CORE COMPETENCIES
Communications Strategy
Public Relations Planning
Media Relations and Training
Crisis Communications
Leadership Communications
Audience-targeted Writing
External Communications
Internal Communications
Awards and Recognition
Message Development
Transformation Initiatives
Strong Business Acumen
SKILLS & ATTRIBUTES
BACHELOR’S DEGREE
University of Missouri-St. Louis
Former journalist
Agency experience
Team leader
KPI reporting
Monday.com
AI tools
Relationship builder
Curious and proactive thinker
Resilient problem solver
Quick thinker
Flexible and adaptable
Seeker of innovation
Kind
PROFESSIONAL EXPERIENCE
SENIOR DIRECTOR, CORPORATE COMMUNICATIONS AND PUBLIC RELATIONS Epiq 2023– Present
Guide, develop, and execute external and internal communications for the global, 8.000- employee, 1B+ company.
• Lead matrixed teams and agency support to directly influence how clients, owners, media, and the market perceive the organization.
• By strengthening and protecting the brand reputation, help fuel trust in the company’s expertise and shape the conversation about its role in the industry.
• Work with executive leadership team on confidential and sensitive issues to best position the company for profitability.
• Develop public relations plans and serve as spokesperson for proactive and reactive media engagement.
• Create press releases, pitches, writing guidelines, and corporate messaging to position organization as the industry leader.
• Oversee corporate communications, including message development on responsible AI practices, ESG reporting, talent acquisition, and data security, to name a few. MARKETING AND BUSINESS DEVELOPMENT MANAGER
Bryan Cave Leighton Paisner 2019 – 2022
Developed messaging and communications for the international law firm’s chairperson transition post-acquisition, and collaborated with firm management to drive branding, engagement, and profitability.
SENIOR NATIONAL PUBLIC RELATIONS MANAGER
Polsinelli 2016-2019
Promoted after one year into created role to lead team of PR practitioners and position more than 1,000 attorneys across six legal departments, 30 practice groups, and 23 offices. VICE PRESIDENT, AGENCY ACCOUNT DIRECTOR
Mercury Labs 2015-2016
Managed engagement to define competitive strategy, delivered overall redesign of client relationships to improve financial performance, successfully positioning agency for acquisition. ASSISTANT VICE PRESIDENT, PUBLIC RELATIONS AND REPUTATION MANAGEMENT Scottrade (sold to TD Ameritrade, then acquired by Schwab) 2009-2015 Promoted twice to formalize public relations function, serve as company spokesperson, and manage the firm’s presence in the public domain throughout aggressive growth trajectory and preparation for acquisition.
PROFESSIONAL PROFILE
Shape and protect corporate reputations by proactively developing and executing strategic communication initiatives, driving brand awareness in growth markets, and advising on matters that may impact media, client, investor, employee, and public perception. Strong writing, story development, and media relations experience to secure high-impact coverage and drive thought leadership. Trusted advisor on crisis communications and issues management. Early adopter of technology and AI tools.
**************@*****.***
linkedin.com/in/carrietrent
St. Louis, Mo.
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