Social Media Marketing Content

BRAD GENTILE

301-***-**** ***********@*****.*** www.linkedin.com/in/bradgentile Middletown, Maryland

SUMMARY

Driven, personable communications professional. Extensive writing and media experience. Exceptional storyteller. People leader and manager. Proven, engagement leader. Excellent managing projects and resources. Detail oriented. Dedicated work ethic. High integrity.

Increased Site Status Globally

Elevated the site from the

corporate priority list through

consistent and innovative

communication strategies.

Boosted Employee Engagement

Increased employee

engagement by 30% within two

years spearheading employee

resource groups and programs.

Improved Employee Retention

Initiated improvements for

recognition, engagement

and inclusivity leading to

record satisfaction numbers.

Expanded Communications

Developed transformative

programs and high-performance

teams leading to increased

education and transparency.

KEY SKILLS

Appspace, Poppulo, Viva Engage,

Canva, SurveyMonkey, Smartsheets,

PowerPoint, Bitly, Final Cut Pro

Internal and external communications,

Public Speaking, Writing, Team

building.

Event coordination, Facilitator,

Community/Employee engagement.

Media/Public relations, Project

Management, Leadership.

Mastery in media production.

EXPERIENCE

Corporate Communications Manager, Thermo Fisher Scientific 08/2022 – 03/2025 Frederick, Maryland

• Strategically developed and led communications roadmap strategies driving Internal and external communications, engagement and retention.

• Increased and managed multi-channel communications execution ensuring brand strategy.

• Spearheaded global training/education programs fostering collaboration, Recognition, education and implementing continuous improvements.

• Develop/facilitate town halls, focus groups, education and training.

• Extensive writing, storytelling and content design; newsletters, signage, intranet, videos, leadership messaging.

• Led/managed public relations, vendors, creative agencies, media and events.

• Managed employee resource groups and engagement teams.

• Create and lead video production concepts communicating key messages for internal and external audiences.

• Strategic member of the leadership team providing strategic planning.

Communications Consultant/Owner, Bottomline Video Creative Group 10/2007 – 07/2022 Middletown, Maryland

• Lead/develop communications/marketing strategies via multiple channels.

• Foster member content, engagement and stakeholder interactions.

• Produce cross-marketing content building branding and membership.

• Project manage resources with outside public relations firms and vendors.

• Develop training, marketing and safety content for variety of clients.

• Exceptional creative/technical writing, internal/external client facing skills.

• Identify strategic approaches for messaging, branding and media relations.

• Develop proposals and contracts adhering to budgets and RFPs.

• Lead high-performance and cross-functional teams; define program schedules and cost.

• Hiring of staff; Manage resources and workforce planning.

• Extensive writing, project management, project scope, proposals, budgets.

• Extensive studio, field and live experience managing all production aspects.

• Award winning producer: 1 EMMY, 14 Telly Awards, Aurora Best of Show.

Project Manager, American Association of Airport Executives. Alexandria, Virginia 08/2016 – 10/2017

• Lead aviation and project management programs; develop timelines, expectations and deliverables.

• Extensive writing, client-facing responsibilities, developing and manage logistics and process.

• Manage project team performance; supported and reach for key milestones.

• Responsible for development, tracking and overall presentation for each stage of the contract.

• Partner with cross-functional leads; identify project opportunities; implement content development.

• Skilled writer for technical, safety, marketing and training content.

• Conduct onsite videography and producing content for employee training, eudcation and certifications.

• Contractor for 10 years as producer/videographer traveling to 62 airports prior to full-time.

Video Production Manager, Montgomery County Public Schools. Rockville, Maryland 09/1998 – 10/2007

• Restructured assets; implemented practical processes improvements increasing productivity.

• Key stakeholder in strategic planning to improve quality and departmental direction.

• Supervise and manage a creative staff of producers, directors and writers.

• Lead client meetings, expectations and deliverables. Extensive creative writing.

• Strong client facing skills for training and educational content; Exceptional project management.

• Conduct performance reviews; hiring of staff and development of training initiatives.

• Prioritization, delegation of projects; manage and track daily project development.

• Exercise strong leadership, mentoring staff: hiring, training, managing staff.

• Execute acquisition of new technology, internal/external communication, community/media outreach.

• Analyze, recommend, select outsourcing needs; develop relations with industry executives.

Corporate Communications Specialist, Grove Worldwide. Greencastle, Pennsylvania 06/1992 – -09/1998

• Restructuring stagnant operation into a global revenue generating asset within two years.

• Develop/manage global corporate department contributing to increasing sales and client engagement.

• Lead, execute and deliver diverse multiple projects with global reach.

• Implement process improvements for global distribution network.

• Key stakeholder in the design, implementation and managing of special events and tradeshows.

• Extensive writing transferring technical content into relatable language.

• Manage global fulfillment to distributor network and internal sales force.

News/Sports Reporter/Videographer, WHAG-TV, WVEC-TV, ESPN, WBFF-TV 06/1987 – 07/1992

• Provided on-air reporting for news and sports programming.

• Developed and managed relations with community partners and sports information directors.

• Extensive writing, story identification and project management.

• Identify and produce creative sports and news programming utilizing extensive.

• Managed weekend news and sports programming; producer for weekend news.

EDUCATION

Slippery Rock University of Pennsylvania, Bachelor of Science, Communications.

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