Client Success Go-To-Market
Resume:
Josh Watts
************@*****.*** • 619-***-****
VP of Client Success
Highly creative and result-oriented professional with extensive expertise in directing robust go-to-market initiatives to increase brand recognition and achieve business growth.
As a seasoned go-to-market strategist and AI-driven change agent, I have a proven track record of transforming businesses through data-driven insights and innovative marketing. My career is defined by expanding market share and establishing brand authority for high-revenue companies. Using cutting-edge AI tools and analytics, I've led teams to create compelling campaigns, conduct competitive analyses, and identify new opportunities. My expertise covers managing cross-functional teams and partnerships, optimizing budgets, and forecasting demand. As a fearless innovator in fast-paced environments, I combine data analysis with creative problem-solving to drive revenue growth and stay ahead of market trends. I'm eager to apply this blend of strategic thinking, AI expertise, and leadership to new challenges, driving change and achieving exceptional results in go-to-market initiatives.
Areas of Expertise
●Growth Marketing
●Brand Development
●Go-to-Market
●Intake
●Affiliate Marketing
●Client Success
●Partnerships
●Productization
●Market Activation
●Ai change agent
●Business Development
●Strategic Planning & Execution
●Cross-functional Team Leadership
●Data Analysis
●Operations
Career Experience
Quintessa Marketing, Oklahoma City, OK 2024 - Present
Vice President of Client Success/Retention
Leading a high-performing team managing 60+ accounts with $67M annual revenue, overseeing client lifecycle from onboarding to maturity. Achieved 95% client retention rate through strategic account management and proactive customer service.
Key Innovations:
●Implemented predictive analytics for proactive account management, anticipating client needs before they arise
●Developed an AI-powered feedback loop, transforming client insights into product enhancements and revenue opportunities
●Leveraged data-driven strategies to optimize client operations across markets, significantly improving ROI
●Spearheaded an omnichannel marketing ecosystem, creating sustainable growth pathways for clients
Our team's success stems from a culture of continuous innovation and deep client empathy, enabling us to craft bespoke solutions that consistently exceed expectations and cement long-term partnerships
Ball Morse Lowe PLLC, Oklahoma City, OK 2021 – 2024
Director of Marketing & Intake
Initiate GTM in regions, such as Colorado, Oklahoma, and Texas effectively. Supervise and mentor an efficient team of 18 internal and outsource experts to enhance overall productivity and performance. Construct and foster fruitful BML partnership programs to build professional relationships.
●Promoted attorney workforce by significant 20% via strategic planning and execution.
●Generated revenue of $9.1M in 2023 (21.3% increase over 2022).
●Generated revenue of $7.5M in 2022 (18% increase over 2021).
●Boosted incoming leads and conversions by 30% on quarterly basis by implementing robust marketing approaches.
●Built partnership and client success program.
The Atheneum Group, Oklahoma City, OK 2019 – 2021
Principal
Established and executed $5M pipeline to streamline consulting operations. Initiated assessment, productization, and activation campaigns benefiting True Digital Security, Abbey Road, and OIGA. Composed policy paper for Oklahoma Commission of Children and Youth, providing financial/managerial guidance to the legislature. Crafted VAR network for even cross-department collaboration.
●Enhanced OIGA's user interface by architecting robust mobile application.
●Devised go-to-market strategy for key entities, such as:
o StellarCyber, Cerberus Sentinel, True Digital/SL Powers, Abbey Road, Oklahoma Indian Gaming Association, Choctaw Nation, Red Dirt Studios, Whereabouts Unknown Studios, Jill Geiger Consultants, and Play Sqor.
TokenEx, Oklahoma City, OK 2013 – 2019
Vice President of Marketing
Conceived and executed an effective Sales Development Resource Scheme to increase overall business profitability. Led and directed successful marketing content and campaigns to drive brand visibility and positioning.
●Secured high-profile Venture Capital Series A financing successfully.
●Received coveted Hermes Creative Gold Award by demonstrating stellar videography.
●Attained $7.3M in SaaS earnings by amplifying revenue twofold consecutively for four years.
●Ranked amongst Top 10 luminary companies in Metro 50's fastest growing companies in Oklahoma from 2016 to 2018
●Claimed victory in Metro 50's Fastest-Growing Companies in Oklahoma in 2016 and prestigious spots on Inc. 5000 roster in 2018 and 2019.
Additional Experience
Founder & Head of Marketing – Social Network, Binteo Social Network, San Diego, CA
Lead Consultant, Miller-King Consulting - Reflections Dental, MessageExpress, True Digital, OKC, OK
Screenwriter, Paul Pompian Productions, Los Angeles, CA
Team Sales Leader, Addax/Springbok Energy, Dallas, TX
Junior Marketing Coordinator, Disney Channel, Burbank, CA
Education
Bachelor of Business Administration in Management Information Systems
University of Oklahoma, Norman, OK
Certifications
Advertising in the Generation of Ai - University of Virginia Darden School Foundation
Building Generative Ai Capabilities - University of Virginia Darden School Foundation
Content Marketing Using Generative Ai - University of Virginia Darden School Foundation - University of Virginia Darden School Foundation
Customer Service in the Age of Generative Ai - University of Virginia Darden School Foundation
Generative Ai in Marketing - University of Virginia Darden School Foundation
HubSpot Inbound
Platforms
Adobe Suite, HubSpot, Salesforce, Office 365, Canva, Perplexity, Chat GPT, Google Suite/Console/G4, SemRush, Google/Bing Ads, Tableau, GoTo Call Center, Convoso, Balto, Clio, VWO, Outbrain, Taboola, ActiveProspect,
Affiliations
Oklahoma Indian Chamber of Commerce
Edmond, OKC, Norman, Stillwater, Greater Chamber of Commerce
GIANT ‘Sherpa’ Invincible Leadership Program
Metro 50 Winner – 2016
Inc. 5000
Hermes Creative Award – Gold for Video
Cherokee Nation Citizen
Route 66 Artist Collective, Board Member
Special Olympics Coach and Mentor
Big Brothers Big Sisters – OKC, Norman
Infant Crisis Services
Lt. Governor’s Turkey Hunt (Dept. of Commerce)
Campaign Volunteer – Terry Hopkins, Beau Williams, and Tom Sherman
Transitions Employment
Rescue Mission Volunteer
Positive Tomorrows
Bethany Children’s Center - Wheelchair Basketball League Volunteer
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