Marketing Communication Strategic

Location:

Cairo, Egypt

Salary:

50000

Posted:

May 21, 2025

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Resume:

PROFESSIONAL SUMMARY

An innovative and results-driven marketing leader with over 10 years of experience managing strategic marketing communication initiatives across the MENA and GCC regions. Skilled in leading national and international conferences, public awareness campaigns, and product launches in healthcare, FMCG, and public sectors. Demonstrated success working with multinational organizations and brands, particularly within the pharmaceutical and FMCG industries. Adept at cross-functional team leadership and stakeholder collaboration with global institutions such as WHO, UN Women, and top-tier corporations. Proven success in delivering impactful projects on time and within budget while aligning with corporate and regional goals. KEY ACHIEVEMENTS

• Founded and led a top-tier awareness and event activation agency, achieving notable recognition within 10 years.

• Forged long-term partnerships with key national and international stakeholders in the healthcare and FMCG sectors across the GCC and MENA regions.

• Orchestrated marketing strategies and campaigns that consistently met objectives and elevated brand positioning.

• Directed WHO/EMRO campaigns for World Antimicrobial Awareness Week, engaging 22 countries and partners including FAO, OIE, and WHO/HQ.

• Led the "Hand Hygiene for All" campaign with WHO/EMRO and UNICEF, increasing public engagement and improving regional hygiene awareness.

• Managed communication strategies for WHO, ensuring alignment with global objectives and enhancing cross-country collaboration.

Eng. Basma Saied Ahmed

Regional Marketing Communication & Events Manager

Master Degree of Business Administration (MBA), 2021 Majors; Strategic Management / Marketing, from the German University in Cairo (GUC)

Bachelor of Engineering, Applied arts, Helwan University, Egypt Phone; +201********* / +971*********

***********@*****.***

T : 002 012******** ***********@*****.***

CORE COMPETENCIES

• Strategic Marketing Communication

• Event & Conference Management

• Digital & Traditional Advertising

• Public Awareness & CSR Campaigns

• Marketing Budget Management

• Stakeholder Relationship Management

• Multi-Channel Campaign Execution

• Vendor & Supplier Negotiation

• Cross-Functional Team Leadership

PROFESSIONAL EXPERIENCE

Regional Marketing Communication & Event Manager

Media Mind (Egypt & UAE) 2023 – Present

• Spearhead marketing strategies across national and international campaigns, aligning with corporate vision and market needs.

• Oversee planning and execution of high-impact conferences, product launches, and public initiatives in healthcare, FMCG, and public sectors.

• Collaborate with government bodies and key associations to drive campaign success.

• Deliver measurable campaign outcomes while adhering to procurement standards and optimizing spend.

• Execute integrated campaigns across digital and traditional platforms (ATL/BTL/TTL), driving regional engagement.

• Coordinate with media and design teams to produce compelling communications.

• Build strong media partnerships to increase brand visibility across global channels.

• Champion corporate communication strategies, enhancing brand presence through collaboration with global and regional teams.

• Lead initiatives in GCC countries, building awareness campaigns tailored for Gulf market dynamics and healthcare trends.

• Build and own product/service marketing presence, brand messaging and marketing content. Collaborating with different teams to empower our brands/services visibility to the next level, work closely with global and regional corporate communications team to support and execute corporate communications initiatives.

Marketing Communication Consultant

World Health Organization (WHO /EMRO) 2020-2021/2021-2022/2022-2023

• Developed and executed the communication strategy for the World Antimicrobial Awareness Week for WHO/EMRO, aligning with WHO’s global goals and tailoring the campaign to address specific regional health issues. Managed collaboration across 22 countries in the Eastern Mediterranean Regional offices (EMRO), overseeing the development of creative assets such as social media content, animations, videos, and live sessions.

• Coordinated the implementation of campaign materials in collaboration with WHO country offices, ensuring alignment with local plans and facilitating information exchange across multiple stakeholders, including WHO/AFRO, WHO/HQ, FAO, and OIE.

• Monitored and evaluated the campaign’s performance, providing comprehensive reports with insights and recommended actions for future initiatives.

• Collaborated with national teams to create and implement communication plans for the "Hand Hygiene for All Initiative" in the EMRO region, ensuring effective outreach and engagement.

• Worked alongside WHO/EMRO and UNICEF teams to develop a communication plan for the Hand Hygiene initiative, overseeing budgeting, technical inputs, and the final report summarizing the initiative’s regional impact.

Marketing Communication & Event Manager

Inksmith Manager of Operations 2007-2018

• Managed the overall MarCom strategy and execution, leading a team responsible for corporate communications, events, and public awareness/relations efforts, industries across the Middle East and North Africa (MENA) region.