Lead Creative Multimedia Manager

Polimnia Rossin

Washington DC Metro Area.

Email: ********.******@***.*** Portfolio: www.prossin.net LinkedIn: www.linkedin.com/in/polimniarossin

Senior Global Creative Director Fluent in English, Spanish, French, Portuguese PROFESSIONAL SUMMARY

Creative leader with over 20 years of international experience in design, branding, and visual communication. A proven track record of success in B2B and B2C creative strategy, SaaS brand development, and executing multi-channel campaigns. Skilled in utilizing storytelling, innovation, and AI tools to craft cohesive, scalable brand systems. Multilingual and highly adept at developing emotionally resonant, business-aligned design solutions.

CORE COMPETENCIES

Creative Direction • Art Direction • Brand Development • Visual Storytelling • B2B/B2C Marketing • Team Leadership • Project Management • Product Launches • Digital Campaigns • Content Strategy • Experiential Marketing • UX/UI Design • SEO • Video Production • AI Tools • Leadership & Collaboration • Web Design • Print Design

PROFESSIONAL EXPERIENCE

Senior Global Creative Director Brivo, Inc. Mar 2020 – Present

•Lead global brand and creative strategy for a cloud-based security tech company.

•Directed brand refresh and product launch campaigns generating 107K+ sessions and 496K+ interactions.

•Boosted website traffic by 599% and increased conversions by 38% through data-driven storytelling.

•Delivered record-high NPS of 85.7% and introduced AI workflows that improved team efficiency by 35%.

•Crafted immersive branded experiences and for partner summits and trade-show events attended by 60K+ participants.

Creative Director Brivo, Inc. Feb 2019 – Mar 2020

•Provided creative vision for all internal and external projects, with a strong focus on brand development.

•Managed creative strategy and design direction.

•Produced and delivered high-quality and effective campaign materials.

•Developed and executed brand guidelines to ensure consistency in messaging and design.

•Created user-centered designs across various mediums.

•Collaborated with account managers and clients to meet or exceed campaign objectives. Senior Designer Brivo, Inc. Mar 2015 – Feb 2019

• Executed UX improvements and designed integrated campaigns that led to a 297% increase in event interactions.

• Developed a unique design process focused on brand development and collaboration.

• Responsible for all graphic design, visual communication, and marketing assets.

• Established a new web and multimedia platform to increase customer acquisition.

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Polimnia Rossin

Washington DC Metro Area Email: ********.******@***.*** Portfolio: www.prossin.net LinkedIn: www.linkedin.com/in/polimniarossin Senior Art Director Outlook Bench Group Jan 2012 – Feb 2015

• Designed branding, websites, reports, and campaign visuals for education and public sector clients.

• Designed the annual conference for the Hispanic Chamber of Commerce, an event attended by 30,000+ participants, delivering all visual assets from concept to production.

• Managed multiple large-scale design projects from concept through delivery.

• Collaborated closely with writers, strategists, and developers to align visuals with messaging.

• Delivered creative solutions under tight deadlines while maintaining high-quality standards. Senior Art Director Centurion Global Consulting Jan 2012 – Mar 2014 Washington, D.C. Metro Area

• Led creative direction for all internal and external projects with a strong emphasis on brand development, strategic design processes, and client collaboration.

•Developed and implemented a streamlined design methodology focused on creativity, efficiency, and cross-functional teamwork—resulting in increased project volume and client satisfaction.

•Directed the design and production of marketing materials, ensuring consistent visual identity across platforms.

•Strengthened the firm’s offerings and successfully launched a new web and multimedia platform, expanding digital reach and client acquisition.

•Managed all graphic design deliverables and maintained key client relationships to align visual communications with business goals.

Co-Founder & Creative Director Property Technology Magazine Nov 2024 – Present

• Lead creative direction and visual storytelling for a digital publication focused on proptech innovation.

• Oversee design for digital, social, and print experiences.

• Collaborate with tech experts and editorial teams to produce engaging content.

• Drive audience growth through UX strategy and interactive design.

• Manage external creatives and uphold brand guidelines. TOOLS & TECHNOLOGY

Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro)• Microsoft Suite • Wordpress • Figma • Canva • Midjourney • DALL·E • ChatGPT • RunwayML • Notion • Webflow • Miro • Asana • Slack • Google Analytics

CERTIFICATIONS

Graphic Arts & Animation

EDUCATION

•MA, Integrated Design — University of Baltimore, School of Communications Design (2010–2012)

•BS, Information Systems Management — University of Maryland (2004–2006)

•AAS, Computer Graphics Arts and Animation — Montgomery College (2002–2004)

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Polimnia Rossin

Washington DC Metro Area Email: ********.******@***.*** Portfolio: www.prossin.net LinkedIn: www.linkedin.com/in/polimniarossin

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