Program Strategist

Jeff Rozic

Boulder, CO *********@*****.*** 419-***-**** LinkedIn

Strategic head of GTM and marketing programs with 15+ years of elevating cutting-edge tech brands

and products in AI, creator platforms, SaaS, Ads, IoT and biotech. Expert product communicator and

content marketer, brand storyteller and leader of multi-disciplinary GTM teams at Google (Ads,

YouTube, Google Assistant / Nest), WordPress, Atlassian and startups (Emergent, Votigo, Descript).

Endlessly curious former journalist & storyteller. Soccer coach.

Program Lead - Sales Enablement & Marketing, Ecosystem (December 2022 - Current)

Atlassian (Boulder, CO)

Delivered field marketing campaigns and event activations for 600+ global partners,

directly influencing revenue growth across 4 Atlassian solution areas.

Lead partner GTM strategy and execution for new AI products (Atlassian Intelligence and

Rovo), developing comprehensive campaigns and playbooks for the ecosystem.

Produced Partners communications including Partner Marketing Center management, and

writing a global newsletter and hosting monthly webinars. Increased CSAT by 5%.

Drove revenue growth (10% and 45% in 2 core solutions) and launched 3 new solutions

Director of Product Marketing (February 2022 - October 2022)

Descript (Boulder, CO)

Recruited, built, and led the Product Marketing team (2 FTEs + contractors) during Series B

startup's transition to AI-powered video SaaS, establishing foundational PMM processes

Managed beta, owned key product feature (templates) and redesigned user onboarding

Leveraged deep customer insights, including in-product metrics and direct interviews, to

redefine B2B ICP segments and optimize buyer journeys, informing product strategy

Head of Product Communications & Brand (June 2019 - February 2022)

Automattic WordPress.com (Boulder, CO)

Led a 10-person cross-functional team of creatives, customer success, and product experts,

unifying efforts to drive cohesive product communications and brand experiences

Produced in-product messaging and 100 tutorial video hours driving 15% retention gain

Rearchitected insight-driven brand strategy & messaging guide for mature WordPress brand

Created community experiences for for Creator and SMB customers, from sponsored events

to success stories to virtual global conference, driving 10%+ conversion lift,

Produced Automattic corporate comms (10 podcast episodes & employer branding redesign)

Senior Product Marketing Manager & Go-To-Market Program Lead (October 2016 - November

2018)

Google Nest (Boulder, CO)

Led strategy and execution for the 45-person GTM team launching the AI-powered Google

Nest x Yale Lock, contributing to $90M ARR and establishing a new smart home category

Directed product marketing functions, including product strategy (safety, connectivity, app

integration), pricing, retail distribution, messaging, and promotional campaigns

Program leader for Works with Nest (APIs) and Google Assistant developer / hardware

partner programs: dev rel, product email and video comms, and developer portal

Developed consumer and developer messaging for API, visioning and AI capabilities

Senior Brand Strategist and Executive Engagement Lead - BrandLab (May 2013-June 2016)

Google YouTube (San Francisco, CA)

Led a 6-person team delivering 140 highly-rated executive workshops at BrandLab and

PartnerPlex, expanding C-level customer relationships

Developed data-driven brand strategies for top global advertisers like Unilever, Disney, Uber,

Supercell, adidas and the NBA, with media mix models, content, and ad effectiveness to

optimize campaigns

Drove 3x increase in ad spend on YouTube brand ad products and 97% NPS for B2B

Recognized as a top-rated speaker at Executive Summits and key YouTube marketing

events, enhancing brand visibility and thought leadership

Director of B2B Marketing (April 2011-Feb. 2013)

Votigo (Boulder, CO)

Drove rapid growth via B2B marketing and sales enablement for a 2-time Inc. 500 social

marketing cloud startup

Hired team of 5: demand gen, BDR, content, email, and social media

Managed organic, earned & paid marketing for inbound, PR, website optimization & Hubspot

GTM lead, SaaS launch from $0 to $3M ARR

Partnership lead for Google, Facebook and Microsoft BizSpark

Director of Partner Operations (September 2009 January 2011)

Brand Affinity Technologies (Irvine, CA)

Established partnership for VC-backed publisher adtech startup

Grew reseller program from $0 to $2M+ ARR, (Microsoft Ads), CBS, Hearst, ESPN and Turner

Mentored team of 4: account services, social media, publisher operations & analytics

Business Operations Strategist (September 2006 - September 2009)

Google AdWords & AudioAds (Irvine, CA)

Analyst driving pricing strategy, CRM (Salesforce) and sales enablement

Onboarded Account Services team of 10

Marketing Manager leading product comms and B2B (AudioCast) event

Product operations driving Sales and Engineering teams programmatic campaign

optimization, ad effectiveness and other measurable product initiatives

Corporate Strategy and Business Analyst (November, 2002 July, 2005)

Emergent BioSolutions (Gaithersburg, MD)

Performed biodefense market analysis, built competitive database, modeled market share

Authored company s pre-IPO strategic plan, Project BioShield federal RFP response leading

to $500M strategic national stockpile order, and other communications

Led acquisition diligence (Antex) and pre-IPO industry research program (2005 IPO)

Journalist Cleveland Magazine & Inside Business (Jan. 2000- Nov. 2002) Cleveland, OH

Wrote 30 articles, researched, interviewed, edited for regional business & lifestyle magazines

Tools: Amplitude, Coupa Salesforce, Hubspot, MailChimp, ConstantContact, MailChimp; Google

Analytics Google Workspace, & AdWords; Jira, Squarespace; Figma; Adobe Premiere Pro; WordPress

Education

Pepperdine University Graziadio School of Business & Management Malibu, CA

MBA, Marketing & Entrepreneurship Emphasis Full Merit Scholarship

Case Western Reserve University Weatherhead School of Management Cleveland, OH

BS, Management & English (2001) Presidential Scholar, National Merit, Dean s List

Projects and Examples

Consumer Brand & GTM Marketing:

Nest x Yale Lock - Go-to-market program lead; brand strategy; partner co-marketing

Product launch video & customer success producer

Ad creative, ecommerce merchandising, packaging and media orchestration

Consumer and Small Business Brand & Content Strategy

Education WordPress Learning Center, How to videos and Webinars - planning/ host

Customer Stories: Grow on WordPress.com Series producer, interview, editor;

Customer Feature; author

Experiential: Growth Summit 2020 and 2021 - program strategy & live host

Google Executive Engagement

Strategist and host for 140 workshops in YouTube s BrandLab workshops for CMO

teams: GoPro, NBA, Unilever, Disney, HP, adidas, Sony, Samsung, Blizzard, Uber,

AirBNB, DollarShaveClub, WarbyParker, Fanduel, Supercell, Dropbox

Google PartnerPlex (Executive) Summits: video strategy keynote

Google event: keynote speaker:

Google CMO Roundtable; Google All Stars Summit

YouTube Guru Day; YouTube Immersion Day

Automattic Employer Branding: Distributed podcast (producer, writer); blog A Reader on

Remote Work

Enterprise Content & Experiences

Partner Enablement Programs:

Works with Nest partner platform - program lead

Google Marketing Platform - program lead: portal; Partner Summit

Splunk Partnerverse - partner co-marketing and channel content producer

Developer Marketing

Experiential Marketing & Content: Google Nest at Google I/O - recap

Technical: Nest engineering blog

Instructional: .Works with Nest video

Community

Basketball Coach - YMCA of Northern ColoradoVolunteer of the Month, 2018

Hall of Fame inductee (2023)

Boulder County United / Albion SC

Club Youth Developmental Girls Coach of the Year (2022)

USSF D License Soccer Coach

Start-up Mentor (Techstars) and advisor

Chairman, Graziadio Alumni Network of Orange County 08-11) and Co-Founder,

Value-Centered Leadership Lab

Alumni Board, Weatherhead School of Management 09-12)

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