Writer, English Major

LORENA PADILLA

CMO GM CREATIVE DIRECTOR

Carlsbad, CA • 760-***-**** • ******.*.*******@*****.*** • www.linkedin.com/in/lorenarpadilla/

• Award-winning global marketing/brand strategist with 15+ years of leadership experience in developing compelling brand content and data-driven multi-channel campaigns that expand market share across healthcare, CPG, and retail segments.

• Proven track record of leveraging cutting-edge MarTech tools and digital marketing analytics to create transformational brand platforms and launch high-growth concepts while ensuring alignment with brand strategy and corporate missions.

• Excels in building teams and inspiring exceptional performance, cultivating robust brand partnerships, influencing C-level leadership to secure buy-in for marketing plans/programs, and driving continuous improvement in marketing processes. COMPETENCIES

• Sales & Marketing Leadership

• Strategic Business Planning

• Brand Development & Positioning

• Event Marketing & Management

• Program & Project Management

• Marketing Communications Strategy

• Integrated Marketing Campaigns

• Digital, Social Media & Email Marketing

• Creative Direction & Media Production

• Product Marketing & Launch Strategy

• Go-To-Market Strategy Execution

• Media & Public Relations (PR)

• Key Account Management

• Strategic Partnerships & Alliances

• Customer Relationship Management

• Retail Strategy & Merchandising

• Brand & Consumer Insights/Analytics

• Market & Competitive Intelligence

• Process Design & Improvement

• Teambuilding & Management

• Training, Mentoring & Coaching

KEY ACHIEVEMENTS

• Cultivated and maintained relationships with 82 unique brands throughout career.

• Achieved consistent ROI through quarterly marketing reviews, surpassing monthly sales goals with a minimal 10% investment at Honma Golf.

• Established a track record of success at Honma Golf, realizing a 62% increase in Average Order Value, maintaining a 45% Gross Margin, and enhancing the returning customer rate by an impressive 30%.

• Drove 150%+ enrollment growth at CareAccess MSO in 3 months by executing marketing campaigns targeting IPAs.

• Managed a $1M+ private brand product portfolio at Petco, with responsibility for a $55M marketing budget.

• Grew the creative team at Petco from 2 production artists to 15 while also establishing an in-house photography studio.

• Generated 200%+ revenue growth for Arbonne’s struggling skincare product line by leading strategic re-branding within 3-4 months.

PROFESSIONAL EXPERIENCE

FOUNDER & CHIEF CREATIVE OFFICER ART & COPY GROUP, LOS ANGELES, CA 2009 TO PRESENT

• Lead all creative, operational, and business development functions of the company to deliver marketing strategy, programs, and messaging for a diverse clientele.

• Strategize and execute creative design, marketing communications, and product development projects for new and existing brands in retail and network marketing.

• Devise and implement cutting-edge digital marketing programs with targeted messaging and creative storytelling that deliver optimal marketing ROI across various demographics and regions.

• Serve emerging brands such as Vemma, Jusuru, Monat, Immunotec, Healthfirst, and BJ's by developing unique value propositions and customer-centric brand messaging.

Chief Marketing Officer & General Manager, NA Honma Golf, Carlsbad, CA 2021 to 2024

• Play a multi-faceted leadership role with oversight of marketing strategy, market research, product marketing/advertising, pricing, and public relations as well as growth strategies, day-to-day business operations, budgeting, and training across the organization.

• Leading the strategic planning, execution, and oversight of all marketing, sales, and business development initiatives, with a focus on driving revenue growth and expanding market share.

• Defining and implementing comprehensive marketing strategies that align with the company’s business objectives and target customer segments, while continuously analyzing and optimizing campaigns for maximum ROI.

• Directing and managing all aspects of sales operations, including market analysis, sales forecasting, pipeline management, and sales team performance metrics.

• Developing and maintaining relationships with key clients, partners, and stakeholders to ensure ongoing customer satisfaction and business growth.

• Collaborating with cross-functional teams to develop and implement new products and services that meet customer needs and drive revenue growth.

• Recruiting, hiring, training, and managing a high-performing team of marketing, sales, and business development professionals.

• Creating and maintaining a culture of innovation, accountability, and continuous improvement across the organization.

• Ensuring compliance with all regulatory requirements and industry standards, while maintaining the highest levels of ethical conduct and business practices.

• Reporting to the Board of Directors on company performance, financial results, and strategic initiatives.

• Managing financial resources to achieve revenue and profitability goals, while maintaining strong financial controls and risk management practices.

Vice President of Marketing CareAccess MSO, Los Angeles, CA 2019 to 2021

• Provided strategic direction and operational leadership for the marketing and communications functions (including budgeting and staff development) while supporting the CEO with day-to-day operations management.

• Led a team of 15+ members in leveraging insights from market and competitive analyses to execute brand development strategy and targeted marketing campaigns.

o Oversaw the design and development of brand stories and custom products while maintaining alignment with brand guidelines and corporate vision/mission.

o Planned, implemented, and managed targeted social media marketing programs to strengthen brand presence and recognition on social media channels.

• Built and maintained and extensive network of external marketing partnerships while serving as the company’s spokesperson and lead point person on media interactions.

Head of Sales & Marketing Legacy Health Plan, Los Angeles, CA 2017 to 2019

• Directed the end-to-end planning and implementation of marketing/brand development plans in addition to supporting cost-optimal benefit design for HMO and MA-PD products.

• Developed and managed all marketing strategies and activities, including lead generation, sales enablement, brand management, PR, and events.

• Facilitated the development of brand messaging and value propositions to drive brand differentiation, thereby strengthening brand awareness and positioning.

• Utilized insights from competitive market analysis reports to formulate and implement a robust pricing strategy that supported rapid growth and customer retention.

• Collaborated with actuarial consultants to analyze and evaluate the costs of benefit design changes for dental vision, OTC, and transportation benefits plans.

Creative Communications Director Petco Animal Supplies, Inc., San Diego, CA 2010 to 2016

• Delivered comprehensive creative and operational leadership for marketing and demand generation, brand partnerships, and PR and corporate communications.

• Spearheaded all creative and brand development activities (including setting design standards and developing key-art) for all private brand product campaigns.

• Launched integrated marketing campaigns, overseeing photography, graphic design, social media, PR, print/online advertising, and internal communications.

• Grew the in-house creative team and drove cost reductions in creative production by helping to establish and develop an in-house photography studio.

Creative Communications Manager Arbonne, Irvine, CA 2004 to 2010

• Directed the end-to-end execution of creative/brand strategy for a $400M global skincare, cosmetics, and nutrition product portfolio comprising 17 brands.

• Built, trained, and managed a high-performing creative and content team while cultivating and maintaining close, consultative relationships with agency partners.

• Supervised creative design, strategic planning, and tactical execution for all marketing campaigns and collateral, including print/online advertising, direct mail, and events (exhibitions and seminars).

• Established marketing goals/objectives and facilitated the development of a global product portfolio while leveraging market research and analytics to continuously improve product/brand messaging.

• Enforced quality standards across all projects, including ensuring the creation of brand content and visuals in line with brand strategy and positioning statements.

• Applied strong communication skills to liaise between Marketing, Finance, Legal, R&D, Supply Chain, and Warehouse to ensure seamless product launches.

ADDITIONAL EXPERIENCE

Product Brand Marketing Manager • Sine Qua Non, Orange, CA Senior Editor • MediMedia US, Philadelphia, PA

EDUCATION AND TRAINING

Bachelor of Arts (BA) in English Communications • California State University - Fullerton The Science of Well-Being • Yale University

Inbound Marketing SEO • HubSpot

Contact this candidate