Social Media Public Relations
Resume:
Jennifer Rice
Knoxville, TN
******************@***********.***
I have over 30 years of proven, measurable experience in both marketing, social media marketing and public relations. Willing to
Authorized to work in the US for any employer
Work Experience
Global Director of Public Relations and Marketing
Lutronic Aesthetics, Inc - Boston, MA
April 2018 to Present
Develop and lead International brand PR and global marketing strategy, product launches, and celebrity and influencer engagement campaigns for the Lutronic Global brand. Medical Devices
• Created Media Days to support new and existing customers and garner media coverage from their local influencers and media to drive new business to their offices.
• Reputation management.
• Marketing plans (national and international)
• Created media lists, pitched, invited, attended, and executed each media day.
• Medical Marketing and Public Relations.
• Crisis Management
• I have obtained several awards for individual Lutronic devices, including Good Housekeeping Magazine Seal, New Beauty Magazine "Best of" Award, Aesthetic Everything, and Shape Magazine.
• Foster relationships with key top-tier media
• positioned Lutronic Global as the go-to experts for media inquiries and potential aesthetic stories.
• Plan, implement, manage, design graphics, and draft content Lutronic's Social Media Marketing. April 2018 - April 2020 Social media growth report
• 18,915 % increase in Linkedin engagements
• 901% increase in followers
• 908 % increase in engagement across Twitter, Instagram, Facebook
• 3,928,426 number of impressions
• Social Media: write all content staying within FDA clearance guidelines, create all social media graphics protecting
HIPAA regulations.
Director of Public Relations, Marketing and Social Media J. Rice Consulting - Knoxville, TN
January 2004 to Present
Owning my own company has allowed me a diverse array of clients. From early-stage start-ups to Fortune 500 companies.
I have successfully worked with each client to understand their goals and develop an effective PR and marketing strategy to share their story with the media. My communication skills enable me to clearly articulate the uniqueness of my clients, both written and verbally, to publications that fit their niche. I enjoy using my creative side to develop effective strategies and tailored pitches to reach my clients' intended audience. I am a seasoned public relations and marketing professional with a real passion for achieving results for my clients. I have developed expertise in the following fields:
• Hospitality
• Medical
• Healthcare
• Beauty
• Fashion
• Events
• Medical Devices
• Global Brand
• Travel
• Medical Devices
• Medical Marketing
• Franchise and Franchisee
• Tech Start-Ups
• Dermatology
• Plastic Surgery
• Medical Practice Marketing
Director of Marketing and Public Relations
Pure Plastic Surgery - Miami, FL
February 2021 to April 2022
• Defined brand
• Brand Management • Draft press releases in AP style.
• Developed brand guidelines manual to ensure consistent brand messaging and alignment through all patient touch points including digital, social, collateral, influencer partnerships, and events.
• Cross-collaborate with peers in other lines of business to achieve consistent brand messaging where appropriate.
• Review and refine our existing mission, values, and brand story.
• Own reputation management of the brand by monitoring and responding to reviews with HIPAA compliant responses. PR mentions, and influencer/celebrity endorsements.
• Work in partnership with CEO, Dr. Earle and partner agencies to build out the marketing strategy that encompasses all aspects of marketing (Websites, Social, SEO, etc.) and supports short-term lead generation goals and longer-term growth of patient volume and practice revenue.
• Lead multiple jobs simultaneously; managing and providing direction to the other team members as needed.
• Crisis Management - available 24 hours
• Pitched to media and secured media placement.
• Developed and implemented the marketing plan for the addition of a new surgeon to practice. Senior Public Relations and Brand Manager
Ripley PR - Knoxville, TN
May 2016 to August 2017
Outstanding reputation for creating high-visibility results and landing outstanding coverage for clients in notable media outlets like Forbes, Inc., the Wall Street Journal, Entrepreneur, and CNN.
• Developing media lists and pitching local and national media
• Crisis management
• Researching, writing, and editing dynamic PR and marketing related content in Associated Press style; including but not limited to:
• press releases
• blogs
• social media calendars
• media pitches
• media kits,
• marketing collateral, on time and within the approved budget
• Developing and managing crisis communication.
• Creating and providing analysis for weekly and monthly reports, including clippings reports, status reports, website traffic, social media engagement, etc.
• Scheduling and chairing regular recurring client meetings; consulting C-suite executives and addressing issues.
International Spokesperson
Intelligent Beauty - Los Angeles, CA
June 2010 to October 2016
• Public Relations
• Photoshoots
• Live shows monthly at ShopNBC
• Live shows The Shopping Channel -Toronto, Canada.
• Appeared in numerous national infomercials
• Appeared in over 300 National web and Print Ads in major publications
• Appeared in numerous national television commercials.
• Public Speaking
• Managed Testimonials at live shows and events
• International Home Shopping Channels and marketing Marketing Consultant & PR Director
TradeMark Advertising - Knoxville, TN
2014 to 2016
Public Relations and Marketing Manager
TMS Madison - Huntsville, AL
January 2012 to November 2015
Create and execute PR campaigns and garner media coverage. Write content for websites about TMS Therapy,
Depression, etc. Graphic design, logo design, website design, develop and implement an ongoing marketing plan
Director of Public Relations and Marketing
Texas TMS Center - Austin, TX
January 2010 to April 2015
Develop and implement Marketing and Public Relations for Texas TMS Center and Dr. Jaron Winston. Garnered both local and national media coverage. Crisis Management, Designed logo, designed, and develop a website. Created content for website and marketing materials. Developed Social Media Strategy. - Medical Marketing and Medical Device Marketing. Assisted with the launch of the TMS division of the business when he had the Neurostar TMS device and made the change on the website, marketing, and branding materials when he moved to Brainsway dTMS. Director of Public Relations and Marketing
Dr. Carl Wahlstrom - TMS Chicago - Chicago, IL
January 2007 to April 2014
• Develop and implement Marketing and Public Relations for TMS Chicago.
• I am proud to have been on the ground floor of the first TMS Therapy practice in the United States.
• Garnered both local and national media coverage.
• Designed logo
• Design, and develop the website
• Created content for website and marketing materials.
• This business was the first in the United States to carry the Neuronetics TMS Therapy device. Our PR and Marketing plans were used by the medical practices that purchased these devices to successfully introduce the treatment and fill the physician's waiting rooms.
• Positioned Dr. Wahlstrom as the industry expert on TMS Therapy for media, etc. Director of Public Relations and Marketing (contract) Karen Brown, M.D - Houston, TX
2009 to 2010
• Create and execute PR campaigns
• Garner media coverage
• Write content for websites and marketing material about TMS Therapy, Depression, etc.
• Graphic design
• Logo design
• website design
• Develop and implement an ongoing marketing plan
PR Director
TMS Center of Long Island - Long Island, NY
2009 to 2010
• Create and execute PR campaigns
• Crisis Management
• Garner media coverage
• Write content for websites and marketing material about TMS Therapy, Depression, etc.
• Graphic design
• Logo design
• website design
• Develop and implement an ongoing marketing plan
Education
Bachelor's in Psychology
Florida State University
Skills
• Hospitality Experience (5 years)
• TMS and dTMS therapy Physicians Retail Healthcare technology Public Relations (10+ years)
• Press Releases (10+ years)
• Media Relations (10+ years)
• Product Spokesperson (10+ years)
• Marketing (10+ years)
• Social Media Marketing (10+ years)
• Media Coverage (10+ years)
• Media Events (10+ years)
• Communication (10+ years)
• Leadership Jennifer Rice - (10+ years)
• WordPress
• Logo Design (10+ years)
• Digital Marketing (10+ years)
• Public Relations (10+ years)
• Social Media Management (10+ years)
• Search Engine Optimization (SEO) (10+ years)
• Time Management (10+ years)
• Microsoft Office LINKS http://linkedin.com/in/jennifer-rice
• Crisis Management (10+ years)
• International Marketing and Public Relations Travel PR and Marketing ASSESSMENTS Social Media
-- Highly Proficient May 2020 Creating content, communicating online, and building a brand's reputation. Full results: Highly Proficient Verbal Communication -- Expert May 2020 Speaking clearly, correctly, and concisely. Full results: Expert Work (10+ years)
• Style: Reliability -- Highly Proficient September 2020 Tendency to be dependable and come to work. Full results: Highly Proficient Work Style: Conscientiousness -- Highly Proficient September 2020 Tendency to be well-organized, rule-abiding, and hard-working. Full results: Highly Proficient Indeed Assessments provides skills tests that are not indicative of a license or certification, or continued development in any professional field. (10+ years)
• Content Creation (10+ years)
• Content Development (10+ years)
• International Public Relations (10+ years)
• International Marketing (10+ years)
• Blogging (10+ years)
• Copywriting (10+ years)
• Content Management (10+ years)
• Proofreading (10+ years)
• Graphic Design (10+ years)
• Web Development (10+ years)
• Video Editing
• Events management (10+ years)
• Project management (10+ years)
• Marketing automation (10+ years)
• Google Analytics (10+ years)
• Branding (10+ years)
• Journalism (10+ years)
• Web Design
• Management (10+ years)
• Adobe Photoshop
• Filming
• Analytics (10+ years)
• Photography (10+ years)
• PPC Campaign Management
• Adobe InDesign
• Email Marketing (10+ years)
• Adobe Illustrator
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