Business Development Client Acquisition

Caroline Myer

New York, NY 484-***-**** *************@*****.*** linkedin.com/in/carolinemyer

Motivated and results-driven Business Development & Marketing Professional with a proven track record of driving sales growth and client acquisition. Adept at delivering compelling presentations, developing proof of concepts, and fostering long-term relationships to exceed sales targets. Skilled in solution selling, CRM tools (Salesforce, Dynamics 365), and analytics to optimize business outcomes. With experience on both ends of the sales process, I have successfully navigated client acquisition, needs assessment, and sales execution, as well as internal product development and marketing strategy. Passionate about scaling business through data-driven insights and innovative sales strategies. EXPERIENCE

EXL Service

The National Football League, New York, NY September 2024 – Present MarTech Product Consultant, Marketing Technology & Enterprise Solutions

● Executed an RFI process for evaluating and onboarding new vendors for the NFL’s sponsorship portal enterprise solution, coordinating with four leading technology companies to assess capabilities and streamline workflows.

● Facilitated vendor communications and negotiations, providing critical insights to stakeholders and contributing to data-driven decision-making in technology partnerships while delivering timely, accurate responses to internal and external stakeholders.

● Integrated the International and U.S. versions of Dynamics 365 CRM by creating new environments and conducting user experience testing to optimize its functionality for the NFL New Business Sponsorship team’s day-to-day business development operations.

● Authored and maintained product documentation, detailing system workflows, technical requirements, and user guides to enhance stakeholder understanding and streamline adoption processes. Capital One, New York, NY February 2024 – September 2024 Field Marketing Project Manager (contracted position)

● Supported Relationship Managers by developing and maintaining client marketing collateral, strengthening engagement and retention across key business lines.

● Spearheaded long-term marketing initiatives for Spark Cash Plus and Venture Business Cards, achieving measurable increases in client acquisition and retention.

● Analyzed marketing & CRM insights to improve targeted strategies & personalize offers, resulting in increased customer loyalty & spend. Douglas Elliman Real Estate, New York, NY January 2022 – December 2023 Marketing Coordinator, March 2023 – December 2023

● Client-facing B2B Marketing Lead for VIP NYC Real Estate Brokers, assisting with business development through marketing strategy, vendor selection, image selection, print collateral, and digital and social strategy targeting UHNWI clientele for multiple projects.

● Using Workfront, curated pitch presentations and market positioning for both listing acquisition and sales, disseminating critical information such as financials, selected images, and copy to ensure the highest standards were met.

● Managed CRM-driven marketing campaigns to engage high-net-worth clients, ensuring personalized communication and targeted outreach.

● Developed luxury lifestyle and elite-focused marketing collateral, including customized property brochures and digital campaigns. Marketing Associate, January 2022 – February 2023 ‘

● Developed and executed B2B and B2C marketing strategies for national and NYC campaigns, increasing visibility and client engagement.

● Coordinated complex marketing projects, including proposal presentations, print collateral, and drip campaigns, driving measurable improvements in sales.

● Managed high-volume client communication, handling 60+ daily requests related to project intake, collateral creation, and marketing strategy implementation.

VistaJet, New York, NY

Business Development Private Jet Sales Executive, September 2021 – December 2021

● Achieved over $150,000 in revenue by building strong relationships with high-net-worth clients, utilizing sales expertise and market insights to drive client satisfaction.

● Leveraged Salesforce and ZoomInfo to provide data-driven insights, enhancing decision-making and promoting growth across multiple to create targeted sales campaigns, aligning with the firm’s broader business objectives using Salesforce and Salesloft. VOLUNTEERISM

New York Junior League, New York, NY September 2023 – Present Communications Vice-Chair, Advocates for Public Policy Committee

● Directly leads in-person advocacy meetings with New York State Assemblymembers, State Senators, and City Council Members to champion legislation supporting women, children, and families; successfully persuades officials to co-sponsor key bills, including Universal School Lunch, signed into New York law in May 2025.

● Recognized as an emerging leader throughout the organization of 2,500+ women. EDUCATION

Baruch College Zicklin School of Business, New York, NY Provost Scholar Honors Program Dean’s List: All Semesters Cum Laude Bachelor of Business Administration in Marketing Management, Concentration in Marketing Analytics Minors in Sociology, Finance and Economics

Overall GPA: 3.74 / Major GPA: 4.00

SKILLS

● Project Management: Long-term initiatives, process optimization, cross-functional collaboration

● Technical Tools: Salesforce, Salesloft, Dynamics365, Jira, DevOps, HubSpot, Workfront, Litmus, ZoomInfo, Cvent, Google Analytics

● Marketing & Design Tools: Adobe Acrobat, Canva, Mailchimp, Hubspot, SproutSocial

● Communication: Relationship management, strategic messaging, written/verbal clarity Languages: Elementary conversational fluency in French Passions: Hot Yoga, Consumer Buying Trends, White House Pets History, International Flea Markets, Interior Design

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