Copywriter, Designer, Content Strategist, Editor

Creative Communications Director, Writer, Brand Strategist

Freelance

****-****

- Created award-winning communication solutions for a variety of clients and audiences.

- Strategized marketing and social media campaigns to expand audience engagement.

- Developed brand strategies for startups and companies looking to boost their position in their markets.

- Collaborated with a well-known financial planner to edit and design a book penned in his name that landed on the Wall Street Journal Bestseller List (I also came up with the name of the book).

Creative Director, Copywriter

Qure4u

2021-2023

- Led company’s rebranding project, including logo, colors, and style guide.

- Developed and expanded the company’s social media style, calendar, and engagements.

- Completely repurposed and redesigned the company’s website, including editing all visuals, building wireframes, writing all content, and positioning the site to thrive with smart SEO.

- Wrote all leadership communications, speeches, articles, and external and internal communications.

Creative Marketing Director

Family First Medical Group

2019-2021

- Built the entire brand from scratch, including logo, mission statement, style guide, social media, and website.

- Increased patient engagement during COVID, which was a huge win for the practice.

- Harnessed professional connections to drive expanded local coverage of the practice and its team through digital and print media.

- Developed two YouTube series that highlighted doctors, nurse practitioners, and midwives from the practice to showcase their engaging personalities and skill sets in an effort to build stronger connections with the community.

Content Manager

Greenway Health

2017-2019

- Managed a team of writers and designers to boost target audience metrics for external-facing projects and campaigns.

- Worked with the web team to build wireframes, visuals, and all copy for the company’s new website.

- Wrote and produced the company’s About Us promotional video, which the sales team used to boost numbers.

- As part of the crisis communications team, wrote and edited all company internal-facing FAQ documents when Greenway was hit with a DOJ injunction and corporate integrity agreement.

Editor, Designer, Writer

Tampa Bay Times

2015-2017

- Because of my diverse background, I edited copy and designed news pages for several departments (Sports, National, Business, Features, and Local) at Florida’s largest daily newspaper.

- Developed the paper’s standalone NFL section, called RedZone.

Wrote a special Sunday Sports feature when Orlando City SC opened their gorgeous new stadium (the first of its kind in the Southeast US).

- Was the lead designer for several special sections, including election night.

Writer

Arhaus Furniture

2014-2015

- I was hired to help this high-end national furniture brand launch a new outdoor line of products.

- Wrote product copy and artisan features.

PHILOSOPHY

Highlight the value. Always. Make the audience care by connecting with them and sharing a solution that aligns with their unique needs or pain points. For a variety of clients – from healthcare and athletic apparel to technology and financial planning – I’ve elevated their stories and helped them reach larger audiences. Every person, every product, and every brand has a story worth telling, and I create messaging and visuals to make those stories relevant to as many people as possible.

CLIENTS

POS360

Qure4u

Tampa Bay Times

Wedbush Securities

Arhaus Furniture

Greenway Health

Teton Sports

Capital Wealth Planning

KLH Capital

DeliverHealth

Onward Advisors

Family First Medical Group

SPECIALTIES

Big Ideas, Fresh Concepts, Creative Direction, Campaign Strategy, Communications planning, Visual Storytelling, Copywriting, Graphic Design, Brand Strategy, Script Writing, Digital Marketing, Social Media Optimization, Team Leadership, Website Design, Video Production, Project Management, Crisis Management Print Production, Ad Concepts, Songwriting, Budgeting.

SKILLS

InDesign, Photoshop, Illustrator, Premiere, Wordpress, Wix, PowerPoint, Excel, Word, Trusting My Teammates, Following My Gut, and I can do a pretty good handstand. Let’s connect and chat. Who knows what greatness might come from it, right?

MY PORTFOLIO: https://ryandawson.myportfolio.com/

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