Hello
I’m Zach Solomon
**********@*****.***
www.cargocollective.com/zachsolomon
Skills
Creative Direction, Experiential Tech, Cultural Partnerships, Immersive Brand Experiences, Artful Activations, Pitch Mode Activated, Bringing entertainment IP to life. Experience
March 2024 - August 2024
MKG Experiential, NYC - Creative Director - Contract
● Led a team of designers and junior/mid-level strategists facilitating creative exploration, ideation, and elevation of their concepts to align with creative briefs brand kpi’s in response to RFP’s and straight-to-activation
● Provided creative leadership and experience in opportunistic verticals like sports, fashion/lifestyle, and gaming,.
April 2022 - March 2024
Vice Media Group, NYC - Senior Creative, Experiential
● Lead ideation and creative direction on major brand RFP’s and VICE/VMG - owned tentpole events
● Experiential tech thought leader
September 2018 - March 2022
CSM Sport + Entertainment, NYC - Associate Creative Director, Experiential
● Lead ideation, pitching, development, and creative oversight of 360 experiential driven creative for Coca-Cola Gaming and top brands across media and entertainment.
● Experiential tech and innovation specialist
● Lead Cultural Partner outreach, development, and integration August 2018 - September 2018
Havas Sports + Entertainment, NYC - Senior Strategy Manager, Creative (Contract)
● Creative ideation
● Thought leadership and trend-spotting in gaming
June 2018 - July 2018
Gradient Experiential, NYC - Lead Creative Strategist (Contract)
● Creative ideation, copy, and pitch lead for luxury automotive January 2018 - March 2018
Mirrorball, NYC - Lead Creative Strategist (Contract)
● Creative ideation, copy, and pitch lead for sports, spirits, and media/entertainment September 2017 - January 2018
Live Nation, NYC - Creative Strategist (Contract)
● Develop 360, experientially-driven campaign concepts rooted in live entertainment data and insights
● Leverage LN's music and entertainment products and footprints to bring experiences to life September 2017 - January 2018
July 2015 - March 2017
Ignition Factory @ OMD, NYC - Associate Manager, Experiential
● Ideate and activate first-to-market experiential tech opportunities for top CPG, Entertainment, and Spirits brands
● Trend-spotting across passions and tech innovations Awards
2023 EX Awards - Best Multicultural Event Campaign - HBO MAX: Tokyo Vice Takeover(Assoc. Creative Director - CSM) 2022 Webby Honoree - Coca-Cola Gaming: Free Comic Book Day AR Experience(Assoc. Creative Director - CSM)