Creative Director
Resume:
ALLIE POIRIER
***********@*****.***
linkedin.com/in/alliepoirier
PROFESSIONAL SUMMARY
Strategic and visionary marketing leader with 15+ years of experience building high-performing brands across CPG, healthcare, and retail. Proven track record of driving growth through brand transformation, product launches, and performance marketing for global brands like Procter & Gamble, Aspen Dental, and Newell. Adept at aligning creative with business goals, leading cross-functional teams, and scaling brand experiences across B2B and B2C channels. Known for delivering insight-led strategies, breakthrough storytelling, and inno- vation that fuels both brand equity and commercial results.
CORE SKILLS & CAPABILITIES
Brand Strategy • Integrated Campaign Leadership • Performance Marketing • Consumer Insights Paid Media (Meta, Google, TikTok, YouTube) • CRM & Lifecycle Marketing • Go-to-Market Strategy Cross-Functional Team Leadership • Omnichannel Experience Design • Digital Content Strategy Retail Activation • Agency Management • B2B & DTC Brand Building
SELECT BRAND PARTNERSHIPS
Pampers · Always · Aspen Dental · ClearChoice · WellNow Urgent Care · Starbucks · Coleman · Target · Walmart · Home Depot · Newell Brands · Procter & Gamble · McCormick · Coca-Cola · Willscot
SELECT IMPACT HIGHLIGHTS
• Drove multi-category growth for P&G through innovation branding, retail storytelling, and global cam paign strategy across wellness, hygiene, and baby care
• Scaled Aspen Dental from 85 to 750+ locations with a rebrand that redefined healthcare retail, supporting $100B+ in cumulative revenue
• Led character licensing, in-store activations, and influencer campaigns that bridged B2B and DTC, fueling relevance, reach, and retail lift
• Built integrated marketing systems that consistently turned brand moments into measurable business momentum
PROFESSIONAL EXPERIENCE
VP, Creative Director
FutureBrand (formerly ChaseDesign) June 2021 – Present Lead strategic brand and marketing initiatives for Procter & Gamble’s global portfolio, blending creative vision with commercial performance. Partner directly with executive stakeholders to guide campaign strategy, visual identity, in-store design, and innovation across omnichannel ecosystems.
• Directed in-store strategy for Head & Shoulders’ NFL campaign featuring Patrick Mahomes, supporting a
$25M+ endorsement investment.
• Spearheaded global launch and rebrand of Gillette Labs, fueling P&G’s $84B brand valuation and multi-category growth.
• Led boutique in-store rollout for Always at Target, driving a 5% revenue lift.
• Developed Luvs’ retail collaborations with Paw Patrol and Bluey, uniting brand equity and shopper engagement.
• Oversaw innovation branding across fem care, personal health, baby, and family care to support global sales growth.
Senior Director of Design
ChaseDesign March 2019 – June 2021
Transformed design into a strategic growth lever for top-tier CPG and retail brands through insight-led, high-converting creative across physical and digital channels.
• Delivered omnichannel strategy for Coca-Cola’s Walmart “Bullpen” campaign, driving in-store impact and sales conversion.
• Developed integrated retail campaigns for Newell, Home Depot, and Meijer, aligning creative with performance objectives.
• Mentored a 25+ person team while supporting $100M+ in campaign-driven revenue for clients.
Director, Brand Design
TAG The Aspen Group (formally Aspen Dental Managment Inc.) 2008 – 2019 TAG – The Aspen Group (Aspen Dental, WellNow, ClearChoice) 2008 – 2019 Built and scaled brand foundations for one of the fastest-growing healthcare retail networks in the U.S. Led national rebrands, experience design, and multi-channel campaigns across Aspen Dental, WellNow Urgent Care, and ClearChoice Dental Implant Centers.
• Rebranded Aspen Dental during its growth from 85 to 1000+ locations, supporting over $100B in total revenue by 2022.
• Created and launched the WellNow Urgent Care brand from naming to rollout, helping drive 5-star reputation and market expansion.
• Launched the “Turbocharged Tooth Fairy” campaign with Danica Patrick, generating national media and cultural relevance.
• Developed GTM branding and storytelling for ClearChoice, enhancing patient trust and market growth. RECOGNITION &
THOUGHT LEADERSHIP
• Panelist, Momentum Worldwide DE&I Creative Leadership – “The Unwritten Rules of Being a Female Creative” (2023)
• Music City Brand Champion (2016) Awarded by Nashville Convention & Visitors Bureau.
• Honorable Mention, Ragan’s Employee Communications Awards – Best Employee Engagement & CSR Program
EDUCATION
Savannah College of Art and Design
MFA, Advertising and Design 2008
Plattsburgh State University
BA, Photography Minor: Art History 2004
WEBSITE
Available at alliepoirier.com – Password-protected client work available upon request
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