Go-To-Market Marketing Officer

DIANA DAY-CARTEE

Nashville, TN ***** 615-***-**** ********@*******.*** https://www.linkedin.com/in/dianaday/ Chief Marketing Officer – Software / SaaS Mid-Market Strategic, customer-centric and data-driven Chief Marketing Officer with 20+ years of proven success propelling the growth of publicly traded and private companies - creating value, profitability and record revenues through sound marketing strategy and building, leading and enabling high performing teams. Delivers engaging creative work across diverse disciplines and media, with emphasis on building more meaningful connections between brands and audiences. Translates go-to-market strategies to create high-converting campaigns. Employs advanced marketing analytics and insights to identify the unmet needs of customers and refine and optimize marketing strategies. Ensures investments deliver against budgets with strong Marketing Return on Investment (MROI).

• Known for expertly leveraging data to build audiences, size and prioritize markets, develop personalized communication, create custom conversion journeys, and measure outcomes.

• Acts as a vocal and unbiased advocate for customers across the organization and within the go-to-market process, fostering a deep organizational understanding of customer preferences and behavior.

• Collaborates cross-functionally to identify and address key customer and marketplace challenges, developing insights plans and ensuring their successful execution.

• Results-oriented mindset, taking ownership of outcomes and leveraging insights to optimize strategies and tactics, while effectively communicating key learnings to the broader team. INDUSTRY SECTORS & VERTICALS OF INTEREST

Software as a Service (SaaS) • DaaS • IaaS • MaaS • PaaS • SECaaS • UCaaS • XaaS • EdTech • FinTech • HealthTech • HoTech • MarTech • PayTech • PropTech • RetailTech • Generative AI (GenAI) • Artificial Intelligence (AI) • Blockchain • Cloud Computing • Ecommerce • Education • Financial Services • Healthcare • Hospitality • Insurance • Merchant Processing • Public Sector • Real Estate • Telecom / Wireless (IoT, M2M, 5G) PROFESSIONAL EXPERIENCE

I3 VERTICALS, Nashville, TN 2019 – 2024

i3 Verticals, Inc. (Nasdaq: IIIV) is a software and services company with a focus on embedded payment solutions within three primary industry verticals: Public Sector, Education, and Healthcare. Simultaneously served as Head of Marketing and VP of Customer Experience. Head of Marketing

• Built the marketing team from the ground up.

• Rebranded the company in less than 90 days.

• Oversaw the build, design and launch of a new corporate website

• Developed email campaigns that delivered an average open of 47% and Click-thru-Rate (CTR) of 9%.

• Exceeded KPI’s by changing to performance-based compensation. VP of Customer Experience

• Reorganized company to a performance-based customer support organization.

• Responsible for oversight of both Support and Operations.

• Developed a highly successful customer care program including a proactive customer satisfaction program and a self-help AI customer service program.

• Achieved 98% customer satisfaction.

CLIENT CARE SOLUTIONS, Nashville, TN 2002 – 2019

A management consulting firm specializing in Marketing and Customer Experience. Chief Marketing Officer

Together with executive leadership, advised and managed the reorganization of company service operations. Clients included: Diabetes Care Club, Centerstone Mental Health, Smile Care Club and Ardent. Page 2 Diana Day-Cartee

PREVIOUS EXPERIENCE

MCI / WORLDCOM, Nashville, TN and Jackson, MS

At the time, the second largest telecom company in the U.S. In 2006, the company was acquired by Verizon. Various Progressive Marketing, Customer Experience, and Sales Leadership Positions Delivered business customers with best-in-class service.

• Designed a proactive customer account program that reduced turnover from 46% to less than 1%, while adding additional services. Implementation won Global Best.

• Achieved 97% customer Satisfaction for Best of Class service programs. Competitive benchmark analysis rated Service Delivery and Service Assurance metrics as “Best Performer” in most categories.

• Developed and initiated the Customer Service model implemented globally by WorldCom. EDUCATION

UNIVERSITY OF MISSISSIPPI Oxford, MS

Bachelor Delta Delta of Delta Arts Sorority, Program Member; – Liberal Marching Arts & Band Journalism CORE COMPETENCIES

Executive Leadership • Strategic Planning & Execution • People Management • Rapid Growth Scaling • Budgeting • Business Analytics • Business Strategy • Change Management • Coaching & Mentoring • Consulting • KPIs • M&A Integration • P&L Management • Project Management • Publicly Traded Company Experience • Start-up Experience • Vendor Management MARKETING EXPERTISE

A/B & Multivariate Testing • Advertising • B2B & B2C Experience • Brand Awareness • Brand Marketing • Brand Strategy, Development, & Management • Campaign Strategy, Management, & Analytics • Customer Journey Mapping • Content Strategy & Creation • Conversion Optimization • Creative Strategy • CRM Optimization • Customer Retention Strategies • Data-driven Marketing • Demand Generation • Digital Marketing • Direct Response • Earned Media • External Ad Agency Management • Go-to-Market Strategies • Growth Marketing • Lead Generation • Market Research • Marketing Attribution • Marketing Automation • Marketing Communications • Marketing Strategy • Net Revenue Retention (NRR) • Online Advertising

(Native, Display, Programmatic) • Online Marketing • Paid Media • Paid Search • Paid Social • PPC • Performance Marketing • Positioning • Product Launch • Product Marketing • Public Relations • ROAS Measurement • Segmentation • SEM • SEO • Social Media Marketing • Web & Mobile Development & Design CUSTOMER EXPERIENCE EXPERTISE

ARR Renewal • Churn Mitigation • CSAT • Customer Advocacy • Customer Education • Customer Engagement • Customer Experience (CX) • Customer Implementation • Customer Journey Mapping • Customer Loyalty • Customer Onboarding • Customer Product Adoption • Customer Relationship Management (CRM) • Customer Renewals • Customer Retention • Customer Satisfaction • Customer Service

• Customer Support • Customer Value Realization • Net Promoter Score (NPS) • Voice of the Customer (VoC) TRADEMARK SOFT SKILLS

Active Listening • Collaboration • Creativity • Critical Thinking • Culture Building & Nurturing • Decision- making • Effective Verbal & Written Communication • Emotional Intelligence (EQ) • Empathy • Executive Presence • Influence / Persuasion • Innovation • Integrity • Interpersonal Communication • Mentorship • Motivation • Negotiation • Networking • Presentation Skills • Problem-solving • Resilience & Adaptability • Self-awareness • Strategic Thinking • Strong Work Ethic • Team Building • Teamwork • Transparency • Vision

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