Business Development Vice President

DRIVING BUSINESS GROWTH, ENABLING EXECUTION & OPERATIONAL EXCELLENCE THROUGH STRATEGIC LEADERSHIP & HIGH-IMPACT PARTNERSHIPS

Jennifer Oswald...

Los Angeles, CA • 747-***-**** • ***************@*******.***

Strategic Executive with a demonstrated history of leading enterprise transformation, accelerating growth, and optimizing operational performance in complex, high-stakes environments. Equal parts operator and strategist with a proven ability to convert vision into scalable execution, unlock cross-functional synergies, and drive sustainable value creation. Expertise spans organizational design, infrastructure scaling, revenue diversification, and data-informed decision-making. Recognized for delivering enterprise-wide impact through high-ROI initiatives and customer-centric innovation. Respected for building empowered, high-performing teams and delivering measurable outcomes in dynamic, fast-paced industries.

Select Accomplishments:

Strategic Planning & Executive Support: Translated enterprise goals and market research into actionable business plans, enabling cross-functional execution and supporting initiatives that generated hundreds of millions in revenue.

Operational Transformation: Delivered measurable KPI improvements by leading enterprise-wide workforce optimization, vendor strategy and business process redesign across domestic & international production hubs.

Revenue Optimization: Executed high-growth monetization strategies including dynamic pricing, customer segmentation, and lifecycle management, contributing to over $250M in long-term revenue generation.

Global Coordination: Designed and managed centralized systems to track global production capacity, enabling fast, informed decision-making for high-impact studio projects worldwide.

Organizational Leadership & Culture: Developed and empowered high-performing teams through a culture of trust, accountability, and collaboration. Enabled measurable gains in morale, productivity, and cross-functional collaboration.

Core Competencies Driving Business Impacts

Business Development

Cross-Functional Leadership

Contract Negotiation

Enterprise Strategy

P&L Ownership

Change Management

Revenue Growth

Market Expansion

Executive Stakeholder Engagement

Operational Excellence

CRM Optimization

Data-Driven Decision Making

Customer Experience Strategy

High Performance Culture

Forecasting & Budgeting

A Career of Guiding Operational Success, Strategic Partnerships and Revenue Growth

NBCUniversal, Los Angeles, CA

VICE PRESIDENT - BUSINESS DEVELOPMENT & GLOBAL STAGE MANAGEMENT 2024 – Present

Promoted to lead commercial strategy, stage utilization, and operational performance across NBCUniversal’s Los Angeles, Atlanta, and Albuquerque production hubs. Tasked with identifying and executing expansion opportunities while driving business growth initiatives and strategic partnerships in a highly competitive global production market.

Leveraged strategic insights to convert high-value leads, improve pipeline visibility, and accelerate deal velocity, contributing to over $10M in booked revenue.

Owned infrastructure development, client onboarding, and cross-functional alignment to unlock new revenue streams and elevate operational impact.

Negotiated high-value deals and consistently exceeded utilization targets across three major campuses.

Operationalized executive strategy across departments, aligning teams and initiatives to organizational priorities.

Mentored and developed managers and customer facing teams, driving performance, accountability, and a culture of continuous improvement.

Created detailed budget models for internal facilities in collaboration with finance, supporting accurate forecasting, strategic resource planning, and executive-level decision-making.

Built a centralized global tracking system for soundstage space, enabling faster, smarter decisions for large-scale studio projects.

VICE PRESIDENT – STAGE & BACKLOT OPERATIONS 2021 – 2024

Promoted to lead physical production infrastructure across NBCUniversal’s flagship studio lot. Launched end-to-end production infrastructure operations, managed strategic initiatives to increase asset efficiency and customer satisfaction.

Drove 300% YoY increase in commercial revenue, generating $2M+ in 2024 via market segmentation, dynamic pricing, and strategic business development.

Developed and standardized operational SOPs that improved service delivery, safety compliance, and client experience.

Built and led high-performing, service-driven teams, fostering a culture of trust, accountability, and growth.

Cultivated strong, cross-functional relationships with finance, legal, facilities, and creative leaders to streamline collaboration and execution.

Spearheaded infrastructure modernization and long-range facility planning aligned with industry and client demand trends.

Integrated customer lifecycle management strategies to enhance service continuity, improve production client retention, and extend the value of long-term partnerships.

Acted as executive production liaison, ensuring alignment between creative, operational, and financial objectives.

VICE PRESIDENT – PRODUCTION SERVICES 2020 – 2021

Promoted to oversee production continuity during COVID-19, ensuring uninterrupted operations, workforce safety, and regulatory compliance.

Led enterprise-wide crew-sharing initiative, reducing costs while maximizing production resource allocation.

Managed union workforce logistics and daily deployment for 300+ technical crew members across concurrent productions.

Ensured compliance with union agreements, COVID-19 protocols, and company standards, while cultivating collaborative, trust-based relationships with department heads and crew members.

Partnered with Labor Relations, Legal, and HR to implement pandemic-related protocols and ensure contract compliance.

SENIOR DIRECTOR / DIRECTOR – STAGE & BACKLOT OPERATIONS 2016 – 2021 Managed North American studio operations and service delivery across Los Angeles, Toronto, and Vancouver. Drove expansion planning, vendor engagement, and cost optimization.

Led site operations and vendor strategy in Canada, supporting cross-border productions and revenue diversification.

Supported studio expansion planning and identified new monetization pathways through bundled service offerings.

Directed all logistics for Hairspray Live! including managing large-scale backlot and stage builds, crew scheduling, and resource planning.

Enhanced billing and scheduling through key cross-functional initiatives focused on process improvement and readiness.

MANAGER – FEATURE PRODUCTION SERVICES 2005 – 2016

Managed high-value production relationships, negotiated major deals, and oversaw budgets and daily logistics to drive revenue growth, ensure client satisfaction, and support seamless, policy-compliant execution on set.

Landed CSI: Crime Scene Investigation, generating $80M+ in revenue across 10 seasons through direct executive negotiation, comprehensive lifecycle management, and strategic long-term production planning.

Delivered $15M+ in studio revenue across multiple productions in a single fiscal year by driving strategic account growth, enhancing vendor performance, and streamlining end-to-end service delivery through operational rigor and customer experience optimization.

Facilitated on-set execution for feature films, television shows, commercials, music videos, and still shoots, overseeing budgets, logistics, and client relations in high-pressure, deadline-driven environments with complex operational demands.

Educational Background

UNIVERSITY OF SOUTHERN CALIFORNIA, Los Angeles, CA 2015

Master of Liberal Studies

THE PENNSYLVANIA STATE UNIVERSITY, University Park, PA 2010

Bachelor of Arts, Liberal Arts – Law & Society, Graduated with Highest Distinction

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