Executive Creative Director

EVAN HALL

Executive Creative Director

+1-310-***-**** *********@*****.***

evanhall.work Portland, OR

EXPERIENCE

Executive Creative Director

Hawthorne Advertising

**/**** - ******* *** *******, CA

Full service advertising agency developing cross channel creative campaigns with a focus on building challenger brands and performance marketing. Responsible for several agency changing campaigns such as ANGI (Angie's List and HomeAdvisor), Dexcom, Groundworks, L'Oreal.

Grew digital and social clients while developing the team to support the agency's expanded offerings.

Broadened the categories of creative clients for the agency. Creative Director & Copywriter

Hawthorne Advertising

03/2018 - 01/2023 Los Angeles, CA

Hawthorne Advertising

2023

Creative Director & Copywriter, Los Angeles, CA

Developed stellar, effective creative concepts.

Wrote and executed branded and responsive creative campaigns. Worked as in-house director for video content.

Executed concepts for Facebook, Instagram Stories, TikTok, Google Pro Max. Copywriter & Associate Creative Director

Hawthorne Advertising

10/2010 - 01/2018 Los Angeles, CA

Hawthorne Advertising 2018 Copywriter & Associate Creative Director, Los Angeles, CA

Wrote branded and responsive campaigns.

Developed concepts alongside art directors.

Commercial Editor

Freelance

01/2008 - 01/2010 Los Angeles, CA

Freelance Video Editor in Los Angeles, CA in 2010. Responsible for editing and crafting commercials and content for digital distribution.

Associate Producer

Dr. Phil Show

01/2007 - 01/2008 Los Angeles, CA

Managed talent, developed show ideas and coordinated production details. EDUCATION

B.A. Film & Video

Columbia College Chicago

01/2005 - 12/2005 Chicago, IL

SUMMARY

I build brands through story driven, highly consumer targeted campaigns. Day to day I oversee innovative creative development among nimble teams. My goal is to use the data of what we know works and combine it with ideas that break through the clutter, especially on social. Fostering an environment of safe collaboration creates an efficient workflow for the execution of

award-winning creative campaigns.

SKILLS

Adobe Creative Cloud Social Marketing

Digital Marketing Creative Strategy

Brand Awareness Copywriting

Video Editing Creative Strategy

Making Clients Love Me

PASSIONS

Trying to keep up with what the cool kids are

listening to

Crazy marketing schemes

TikTok

Obsessive gardening

Psychology & neuroscience

Colors, all sorts

KEY ACHIEVEMENTS

Expanded Digital Clients

Grew digital/social clients by 50% in 1 year.

Broadened Client Categories

Doubled creative client categories in 2 years.

Boosted Agency Offering

Developed team for expanded media channels.

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