Social Media Digital Marketing

Arelyz Saldaña

**** ******* ****** **, ****, Texas 77449

Cell: 713-***-**** E-Mail: ******.*******@*****.***

PROFESSIONAL SUMMARY

Results-driven, bilingual sales professional with over 20 years of experience in sales, customer service, and leadership. Proven ability to drive revenue, develop and manage teams, and deliver exceptional client service. Adept at multitasking, problem-solving, and leveraging technology to optimize sales and operational efficiency. Recognized for achieving over $300,000 in sales with Mary Kay and earning multiple top-level awards.

KEY SKILLS & COMPETENCIES

Bilingual (English & Spanish)

Sales & Business Development

Customer Relationship Management

Leadership & Team Training

Financial Reporting & Accounting

Social Media & Digital Marketing

Loan Processing & Mortgage Underwriting

Notary Public

PROFESSIONAL EXPERIENCE

Mary Kay Katy, TX

Independent SalesDirector

February 2003 – Present

Led and trained a team of over 100 salesforce members in the beauty industry, fostering a high-performance culture.

Achieved over $300,000 in unit-closed sales, earning multiple top-tier recognitions, including 8 career cars and diamond awards.

Managed a portfolio of over 500 clients, providing expert product knowledge and personalized recommendations to drive repeat business.

Developed and implemented digital marketing strategies, leveraging social media to boost sales and customer engagement.

Consistently met and exceeded monthly retail sales targets through strategic consumer advertising and promotions.

Cypark Athletic Booster Club Cypress, TX

Treasurer

September 2019 – Present

Maintain accurate financial records, manage monthly and yearly reports, and oversee budget allocation.

Implement best practices in accounting and ensure compliance with organizational financial policies.

Collaborate with stakeholders to optimize fundraising efforts and financial planning.

RPI Mortgage Lending Houston, TX

Mortgage Specialist Representative / Contractor Underwriter / Loan Processor

December 2001 – February 2003

Successfully processed an average of 45 loans per month while ensuring compliance with underwriting guidelines.

Provided superior customer service and resolved client inquiries with efficiency and professionalism.

Accurately submitted and reviewed financial documentation for Wells Fargo and Washington Mutual Bank.

Traveled extensively to California, Seattle, Baltimore, and St. Louis for business development and training.

Amegy Bank Houston, TX

Personal Banker

September 2000 – December 2001

Opened and managed customer accounts, including checking, savings, and Roth IRA accounts.

Provided personalized financial solutions to meet client needs, enhancing customer satisfaction and retention.

Certified Notary Public, assisting clients with essential documentation.

Wells Fargo Mortgage Sugar Land, TX

Loan Specialist / Processor

September 1999 – September 2000

Trained new associates in loan processing procedures, improving overall team efficiency.

Developed strong relationships with clients, ensuring smooth and timely loan processing.

Comerica Bank Mortgage Houston, TX

Mortgage Loan Assistant

August 1998 – September 1999

Assisted loan officers with pre-qualifications and mortgage processing.

Maintained accurate documentation and performed quality control checks to minimize errors.

EDUCATION & CERTIFICATIONS

Business & Finance Coursework – Houston, TX

Notary Public – State of Texas

TECHNICAL SKILLS

Microsoft Office Suite (Word, Excel, PowerPoint)

CRM Software & Sales Tools

Social Media Marketing & Digital Advertising

QuickBooks & Financial Reporting

ADDITIONAL ACHIEVEMENTS

Recognized as a Top Trip Earner in Mary Kay for exceptional sales performance.

Successfully managed sales teams, training and mentoring professionals in achieving business goals.

Developed and executed strategic marketing campaigns to drive revenue and brand awareness.

Contact this candidate