Process Improvement Marketing Design
Resume:
Rebecca Perrone
Willingboro, New Jersey
***************@*****.***
Summary:
Rebecca has over 10 years of cross-functional experience in SharePoint administration, marketing support, and process improvement across government, education, and corporate sectors.
Proficient in Adobe Workfront for managing marketing design requests, tracking creative asset lifecycles, and streamlining stakeholder approvals.
Skilled in using Smartsheet for project planning, task automation, resource tracking, and real-time collaboration across departments.
Expertise in SOP creation, process mapping, and supporting system implementations such as iCIMS, Replicon, and ACT Trials.
Adept at designing and managing intranet sites, graphics, and content using Adobe CC Suite (Illustrator, Photoshop, Dreamweaver) and Microsoft 365.
Experienced in data extraction and analysis using SharePoint, iCIMS, Excel, and Power BI to generate actionable marketing and HR insights.
Demonstrated ability to manage full-cycle project deliverables, marketing communications, and internal training programs.
Education
Bachelor of Business Administration (HRM) - Strayer University, Cherry Hill, New Jersey (2010) Associates of Science (AS, Computer Science) - Gibbs College of New York, NY, New York (2003) Competencies Technology Software
Software Training
Data Analysis
Project Management
Pivot Charts
Design Typography
Implement new information
Systems (iCIMS, Replicon and
Act Trials)
Marketing & Graphic Design
SOP Design & Process Mapping
Freelance Website Designer
ACT Trials (Clinical Trial Software)
Replicon (HR Software)
iCIMS
Adobe CC Suite
Adobe Illustrator *advance level
Adobe Photoshop *advance level
SharePoint *advance level
MS Project
Adobe Workfront
Dreamweaver
Microsoft Office 365 *advance level
Marketo
WordPress
Professional Experience
NJ Housing Mortgage and Finance Agency, Trenton, NJ March 2024 – Present Workfront Specialist; Marketing Department
Manage and troubleshoot user access to internal software tools.
Pre-engagement meetings with department heads, via discovery implementation process. Assist with identifying key aspects to consider that may benefit the department stakeholders needs to achieve the successful goals.
Review and process marketing design request with various stakeholders utilizing Adobe Workfront.
Monitored project timelines and creative asset status through Adobe Workfront dashboards.
Developed and wrote agile user stories to define department needs and marketing goals.
Translated user research and feedback into actionable requirements for marketing campaigns.
Organized and designed HAS Central SharePoint database
Managed and maintained the HAS digital database system, utilizing (Access)
Maintained electronic filing database system and inter-office communications.
Coordinate and processed Resales, New sales and Rental pre-applications for affordable housing utilizing Adobe Workfront.
Typed letter response correspondence to applicants and existing customers.
Created new and update existing SOPs and process map via SharePoint.
Developed task templates and automated workflows for affordable housing operations in Smartsheet.
Tracked housing project deliverables, ensuring compliance with deadlines using Smartsheet collaboration tools
Enhanced client relations through efficient and precise telephonic support of inbound calls. Educational Testing Services (ETS), Princeton, NJ Oct 2016 – Feb 2024 SharePoint Administrator/Workfront Analyst; Marketing Department
Provided exceptional customer support with various stakeholders; Business to clients (B2C) located both overseas across and departments. Utilizing Smart Sheets, SharePoint and Adobe Workfront.
Collaborated with cross-functional teams to create user stories that aligned with each department stakeholder and informed the development of user-centric marketing strategies.
Utilized agile stories to define clear acceptance criteria for marketing projects, ensured successful execution and alignment with user expectations.
Design and develop workflow automation utilizing Workfront fusion.
Enhance the Marketing Department’s critical business applications through best practices, operated focus areas for discovery, create structure, alignments of workflows accountability, and reporting requirements.
Provided and coordinated to marketing and communications for other departments such as HiSet, GRE, Praxis, Workforce)
Responsible for configuration, design, site building, marketing design, and train staff as needed on SharePoint intranet website.
Streamlined marketing design request approvals and creative asset delivery timelines via Adobe Workfront.
Tracked cross-departmental project statuses, set up reminders, and generated reporting dashboards in Smartsheet
Managed the day-to-day analytical reporting and forecasting for SharePoint enterprise collaboration application for both TOEIC / TOEFL (language proficiency tests).
Coordinate B2B/B2C email news articles and social media marking campaigns through SharePoint, Marketo and LinkedIn.
Troubleshoot Workfront any and all integrations related to Workfront.
Extract data from SharePoint library, iCIMS and OneDrive, produced analytical data reports, on marketing customer usage.
Coordinate digital marketing strategies to achieve consumer traction for higher sales.
Designed and maintained departments photography marketing graphics for Microsoft 365 SharePoint.
Guide and assist the Strategic Marketing team and Global user groups on issues related to the design, development, of the TOEIC and TOEFL marketing test materials such as online training material, brochures, and video presentations utilizing MS 365 and MS Teams.
Design and manage business application, produce, and execute all reporting analytics, ensure that applications meet business requirements and systems goals, fulfil end-user requirements.
Managed SharePoint page permissions for end-users both in-house employees and external clients oversees as needed. Work with department managers to build and update marketing materials critical to the brand. Proofread written and graphic communications.
Additional software used, Excel, MS Project, Visio, PowerPoint, Marketo, Google Analytics, Adobe Photoshop, Adobe Illustrator, InDesign and Office 365.
Educational Testing Services (ETS) Nov 2014 – May 2015 SharePoint Administrator (Office of Quality)
Provided project management support for the Office of Quality department for the following including special projects for other teams as needed: Support the coordination, planning, and scheduling of new or existing programs utilizing SharePoint.
Managed and Update department process maps and SOPs (Standard Operation Procedures) to current revised state laws and company policies and procedures.
Triaged and troubleshoot issues with SharePoint system. Managed permission access for SharePoint.
Support contract resource logistics planning that would include working with many departmental organizations to ensure continuity of operations. Support resource analysis (level of effort) of application development projects.
Support proposal preparation as well as assessment of development progress against established plans and parameters for grades (K-12).
Supported quality assurance reporting through Smartsheet to track testing milestones and risks
Created SharePoint–Smartsheet integrations for improved visibility across quality and compliance teams
Support the formulation and recommendations for corrective action measures such as process/program revisions and improvements, manpower adjustments, and work requirements, utilizing Lean Six Sigma, Visio, Excel and MS Project/ Gantt Charts.
Special Project Assignment: Redesign call center tracking system “STAR Tracker”, for ETS Call center department based in California. Worked independently remotely from New Jersey office. Redesigned call center system behind the scenes around the clock while original tracking system in use. Managed project from start to completion (Go- Live). Produced and managed training sessions for department management and staff; created existing new workflow process map; beneficial to the ETS CA headquarters for ongoing training of new hires utilizing Visio. Freedom Mortgage Corporation, Mt. Laurel, NJ Dec 2012 – Nov 2013 HR Analyst / Corporate Recruiter
Perform HR recruitment for corporate level for 9 different offices. Manage workflow of candidates through the recruitment process, from conducting interviews to on-boarding for underwriters, loan officers, and information technology professional.
Sub-functions of my responsibilities involve performance testing and special projects as needed. R. Perrone _resume 2025 1 of 2
Service as liaison between the information technology departments to ensure the integrity of our human resource systems is accommodating to current HR needs. Not limited to maintaining confidential data to make critical organizational decisions.
Special project Assignment: Implemented new applicant tracking system (iCIMS), worked with BA and Software Company from kick-off to project completion (Go-Live).
Produced and managed training sessions for all departments; tasked with creating existing and new workflow process beneficial to the HR department using Visio.
Created new job requisitions, submit request for job offers, and closed candidates in iCIMS. Created data extract reports and maintained application database.
R. Perrone _resume 2025 2 of 2
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