Social Media Marketing Communications
Resume:
EDUCATION
MBA - Marketing
University of Wisconsin - Parkside
Bachelor of Science - Marketing
University of Wisconsin - Parkside
Graduated: 2016
Expected Graduation: 2026
**************@*****.***
6217 95 th Ave. Kenosha, WI
Digital marketing ~ Integrated marketing communications ~ Branding ~ Lead generation ~ Team leadership ~ Google Ads ~ Meta Ads Manager ~ SEO ~ Content marketing ~ Campaign strategy ~ Conversion optimization ~ Google Analytics ~ Marketing automation ~ CRM management ~ Email marketing ~ Social media strategy ~ Audience segmentation ~ Video production ~ Canva design ~ A/B testing ~ Event marketing ~ Cross-functional collaboration ~ Project management ~ Reporting and analysis ~ Budget management ~ Storytelling ~ Public speaking ~ Customer experience ~ Strategic planning CERTIFICATIONS
RYNE CLATWORTHY
DIRECTOR OF MARKETING MBA CANDIDATE
PROFILE
Strategic marketing leader with extensive experience driving brand visibility, digital growth, and member engagement in the golf and hospitality industry. Skilled in social media strategy, video production, SEO, and integrated marketing communications. Known for combining creative storytelling with data-driven insights to deliver meaningful results. Experienced in CRM management, revenue forecasting, and cross-functional collaboration. Currently pursuing an MBA in Marketing to deepen strategic and analytical expertise. Actively seeking opportunities in strategic marketing, brand development, or integrated marketing communications where creativity and data intersect.
WORK EXPERIENCE
Kenosha Country Club MAR 2020 - PRESENT
Director of Sales & Marketing - Kenosha, WI
NOV 2019 - MAR 2020
KemperSports
Golf Sales & Marketing Manager - Hobart, WI
Sales & Marketing Manager - Janesville, WI MAY 2017 - OCT 2019 Spearheaded social media growth, increasing Instagram followers from 200 to 3,000 & Facebook from 600 to 1,700 through strategic content planning.
Produced two viral video campaigns, each garnering over 5 million views, significantly boosting website traffic and awareness.
Designed & optimized the club’s website for improved SEO, enhancing visibility for high-intent search traffic Directed comprehensive digital and traditional marketing strategies for events, outings, and tournaments. Established promotional partnerships with hotels, media, and tourism boards, significantly enhancing brand visibility.
Managed CRM data and processed group bookings, ensuring seamless communication and aligned messaging across departments
Developed & executed innovative marketing strategies, enhancing brand visibility for Janesville Municipal Golf Courses.
Increased Facebook following by over 30% through engaging original content & targeted marketing campaigns. Managed a comprehensive CRM database of 8,000+ members, optimizing communication & event promotion efforts.
Manager - Janesville, WI MAR 2018 - OCT 2019
Monitored financial performance against budget goals, implementing action plans to address variances. Provided leadership aligned with company culture, enhancing employee morale & performance quality. Oversaw recruitment, training, & performance evaluations to ensure compliance with HR policies. Managed daily operations of a 9-hole golf facility, improving customer service through staff training initiatives. SKILLS
MAY 2017 - MAR 2020
Google Analytics
Credential ID: 135923035
Expires: 2026
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