Editor & Digital Content Strategist

Katie Reseburg

San Antonio, TX · 415-***-**** · *********@*****.***

LinkedIn Profile Recent Writing Samples

SUMMARY

I’m a content strategist and editor with a strong record of scaling high-quality digital marketing programs that align with business goals. I bring a mix of editorial rigor and marketing acumen, with a hands-on approach to managing complex, multi-channel initiatives across SEO, email, social, and web. I'm highly organized, detail-driven, and adaptable. I collaborate seamlessly across teams and integrate AI tools to streamline workflows and improve customer engagement.

CORE SKILLS

● Editorial leadership & team development

● SEO-driven content strategy

● CMS & workflow design

● Social media content & strategy

● AI tools for content optimization

● Data-informed storytelling

● Brand & voice development

EXPERIENCE

Head of Content

Hello Divorce · Remote · May 2021–Present

● Leads a content team for a legal SaaS tech startup in rapid-growth mode

● Manages blog, social, email, and in-product content strategy and execution

● Helps shape user education, SEO performance, and brand voice

● Creates editorial products supporting partnerships and monetization Newsletter Editor

San Antonio Audubon Society · Remote · Oct 2022–May 2025 Wrote and published newsletters and member communications for a nonprofit organization. Updated the website on Squarespace.

Editorial Freelancer

Various · Remote · Apr 2021–Sept 2021

● Helped formalize editorial processes, created a content style guide, and wrote guides for a telehealth website (Innerbody Research)

● Curated shopping guides and wrote listicles for Flipboard

● Created a digital content strategy for Hello Divorce; hired full-time Sept. 2021 Editorial Director

BestReviews (Nextstar Digital) · San Francisco · May 2017–Apr 2021

● Scaled editorial operation from 150 to 7,000+ evergreen product reviews

● Recruited and mentored a 50-person team of editors, writers, and producers

● Oversaw content syndication to partners like Tribune Publishing and Hearst Managing Editor (Media)

Ingenio LLC · San Francisco · June 2009–May 2017

● Led content across multiple lifestyle, commerce, and astrology brands

● Oversaw strategy, editorial calendar, and integration with product and marketing

EDUCATION

M.A., Media Studies & B.A., Journalism – University of Wisconsin CERTIFICATIONS & TRAINING

Digital Marketing Certified – HubSpot Academy

SELECT BYLINES & PROJECTS

The Chicago Tribune · New York Daily News · The Onion · Hello Divorce · Better Homes

& Gardens · Spy.com · Horoscope.com · Tiny Buddha · Olive Oil Times · BestReviews.com · Innerbody.com · SF Gate · Marin IJ · Living on the Lake

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