Marketing Manager Digital

SHAHID HASSAN

App Store Optimization Digital Marketing

Father Name : Muhammad Hassan

ADDRESS : City Stay Grand,

Apartments, Behind Mall of Emirates, Dubai.

Qualification : M.C.S(Master in Computer Science)

LANGUAGES : ENGLISH (FLUENT), URDU.

EMAIL : ***.******.****@*****.***

PHONE : +971-*********, +971-*********

Whatsapp : +971-*********

SUMMARY

I have more than 5 years plus experience as a Senior ASO (IOS & Android) Expert. I am highly skilled and results-driven ASO (Apps & Games) Expert with experience in optimizing mobile applications with improved visibility, organic downloads, paid downloads, increase traffic and Increase user acquisition. Proven track record of driving significant increases in app rankings, conversion rates, and revenue growth. Possess a deep understanding of ASO strategies, keyword research, app analytics, and industry trends. Adept at leveraging data-driven insights to implement effective optimization techniques and enhance app performance in competitive markets. Strong analytical, communication and collaboration skills to work cross-functionally with development, marketing, and design teams. Currently, I am working on products with more than 35 million downloads.

LinkedIn Profile Link: Shahid Hassan

EXPERIENCE

Working as Assistant Marketing Manager while mainly working on Google Ads Campaign

(AdWords), Admob, Firebase, Optimize TRoas Campaigns for Android & IOS Apps (Games) on Playstore and App Store.

Main responsibilities are:

• Plan, execute, and optimize campaigns. (Google Ads).

• Monitor campaign performance, analyze data, and adjust strategies to maximize ROI and achieve marketing objectives.

• Develop engaging and relevant content for games and apps to attract and retain target audiences.

• Create and implement content strategies that align with goals, drive organic traffic, and enhance game and apps effectiveness.

• Formulate and implement effective monetization strategies for games, considering in- app purchases, ads, and other revenue streams.

• Collaborate with the art & and technical team to translate user insights into actionable design and functionality requirements, ensuring the product meets or June 2024 – Till Now at MicZon LLP

exceeds user expectations. Work on core KPIs of the game to improve the quality & and ranking.

• Continuously evaluate and enhance the user journey (Firebase Funnels), to improve overall user satisfaction.

• Conduct in-depth market research and analysis to identify trends, target audiences, and competitor strategies, informing data-driven decision-making.

• Lead and coordinate the entire game development process, from concept to release, ensuring timely delivery and adherence to project milestones.

• Prepare reports and discuss with lead, Planning. Worked as Senior ASO Expert while mainly working on App Annie, Sensor Tower, Google Keyword Planner, Google Ads Campaign (AdWords), Admob, Google Analytics, Optimize Troas Campaign and Facebook Campaigns for Android & IOS Apps (Games) on Playstore and App Store and other Platforms. Main responsibilities are:

• Conducted in-depth keyword research, competitor analysis, and market trend assessment for strategic optimization opportunities.

• Optimize TRoas and CPA Campaigns.

• Implemented on-page optimization techniques, encompassing app title, description, keyword integration, and metadata enhancements and resulting in enhanced visibility.

• Fostered collaboration with the development team to ensure strict adherence to app store guidelines and industry best practices, leading to heightened user satisfaction and favorable reviews.

• Maintained vigilance regarding industry shifts, algorithm updates, and emerging ASO trends, allowing for the adaptation of strategies and the maintenance of a competitive advantage.

Worked as ASO Expert in M. Annas & Co. Team Dev Apps Studio while mainly working on App Annie, Sensor Tower, Google Keyword Planner, AdWords and Facebook Campaigns for Android & IOS Applications on Playstore and App Store and other Platforms. Main responsibilities are:

• Conducted extensive keyword research, competitor analysis, and market trend evaluation to identify strategic optimization opportunities.

• Implemented on-page optimization techniques, including app title, description, keywords, and metadata updates, resulting in improved visibility and click-through rates.

• Collaborated with the development team to ensure app store guidelines and best practices were followed, leading to increased user satisfaction and positive reviews.

• Utilized ASO tools, such as Sensor Tower to track and analyze key performance metrics, identify optimization gaps, and refine strategies for maximum impact.

• Stayed up-to-date with industry changes, algorithm updates, and emerging ASO trends to adapt strategies and maintain a competitive edge.

Aug 2023 – May 2024 at Apex Logics

Feb 2020 – July 2023 at Dev Apps Studio

SKILLS

• Complete Command on App Store Optimization (ASO).

• Complete Command on Play Store and App Store Analysis.

• Complete Command on Google Ads Campaign CPA and Target Roas.

• Complete Command on Google Analytics.

• Complete Command on Admob.

• Complete Command on Games and Apps Planning.

• Complete Command on Google Keywords Planner.

• Complete Command on Facebook Campaigns.

• Complete Command on All ASO Tools.

OTHER SKILLS

• Complete Command on Social Media Marketing

• Adobe Photoshop

• Adobe Premier Pro

• Figma Design

EDUCATION

Degree Institution Division/CGPA/Marks

MCS (Master in Computer

Science)

NUML Islamabad. 1st Division

INTEREST

Information Technology, New Innovations, Social Media Marketing.

Contact this candidate