Graphic Designer Social Media

EXPERIENCE

LANGUAGES

English

Spanish

469-***-**** ****.******@*****.***

https://edwinch.myportfolio.com

Designer/Illustrator

Creative Thinker/

Artist

Lakepointe en Español Church - Creative Team Volunteer 2023 – Present SKILLS

Nike Dallas - Product Merchandising and Sales Floor Associate 2016 – 2019 Minuteman Press - Graphic Designer 2019 – 2021

In Your Face Apparel - Production & Graphic Designer 2021 – 2025 As a Dallas-based Latino designer, my creative journey started early and has deepened over the years into a passion for art as a language. I bring an intuitive understanding of color, light, and composition, along with out-of-the-box problem-solving skills. Each project is an opportunity to connect emotionally with an audience and create visuals that leave a lasting impact. Executed production proofing for screen printing and custom apparel, ensuring high standards of color harmony, alignment with brand identity, and overall production quality. Conceptualized and designed brand assets, including mockups and client visuals, in alignment with brand guidelines and client specifications.

Managed print production for various media, collaborating cross-functionally to ensure brand consistency across all deliverables. Clients include Buc-ees, Bioworld, Home Depot, Coca-Cola among others. Designed for three locations across the metroplex, creating brand identities and graphics from initial concept through to print production.

Worked extensively with offset, digital, and screen printing processes; designed promotional assets including logos, posters, business cards, and flyers. Partnered with production teams to ensure timely, high-quality outputs that met client expectations. Developed and executed visual merchandising for Nike products, enhancing brand storytelling through cohesive display setups.

Played a key role in high-profile event activations, including the NFL Draft at AT&T Stadium and installations at Dallas Cowboys’ STAR training facilities. Managed store display areas from planning to execution, aligning with Nike's brand standards across apparel and footwear categories.

Designs social media content to communicate impactful messages, translating key sermon points into visually engaging graphics with quick turnaround.

Utilizes design skills to create community-driven visuals, enhancing brand presence on digital platforms. Art Direction & Campaign Concept Development

Image Making & Visual Storytelling

Brand Identity & Campaign Development

Social Media & Content Creation

Strong Team Collaboration & Project Management

Adobe Creative Suite

Adobe Illustrator

Adobe InDesign

Procreate

Microsoft Suite Apps

SOFTWARE

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