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CONTACT
Delray Beach, FL *****
*****.*******@*****.***
SKILLS
Extensive sales and sales management experience, with proven leadership abilities
Technology / Engineering background, able to self-learn highly complex products with minimal coaching
Excellent interpersonal skills, ability to make connections with all levels of corporate personnel
Expertise in several sales methods, including Neuro Emotional Persuasion Questioning (NEPQ), Target Account Sales., and Consultative Sales Strategies
Negotiating Master Sales Agreements and individual deals
Highly motivated, very competitive personality
Goal oriented, driven to constant improvement in skills and sales performance
Strong follow up skills
Able to explain complex products and concepts in simple, easy to understand language
Proficient in Microsoft Office (Word, PowerPoint and Excel) and in multiple CRM systems, most notably Salesforce
Public speaking, most notably technical sales presentations to C-level clients
Have worked remote from home office for 30 years
Highly experienced sales executive and key account manager.
Extensive experience and success selling Broadband products to CSP’s, including Software (including SaaS), Telecommunication Hardware, Network Transmission equipment, FTTX, Cloud Computing, Customer Premise Equipment, Network Design and Deployment Services
WORK HISTORY
July 2021 - Current
Licensed Health Insurance Agent US Health Advisors, Boca Raton, FL
Increased sales 100%+ from year to year for 3 consecutive years
Received multiple sales awards, including Top 5% Producer for new agents in first year
January 2018 - June 2021
Insurance and Financial Services Representative Mass Mutual / Coastal Wealth, Ft. Lauderdale, USA
Demonstrated strong ability to prospect new clients
Increased sales production by 50%+ year to year
Provided excellent customer service, resolving issues quickly and maintaining long-term client relationships.
January 2016 - January 2018
Vice President of Sales opXL, LLC, Castle Pines, USA
Closed deals for Broadband Training platform for the Cable TV industry, generating $3M revenue in first year
Won multiple deals for consulting engagements generating $2M+ revenue contracts in first year
February 2013 - January 2016
Sr. Account Manager Sandvine, Inc., Waterloo, Canada
Won the Bright House account against a the primary major incumbent competitor, generating $400K revenue
Leveraged relationships with highest level decision makers to win new field trials with Bright House and Mediacom within first 12 months
July 2011 - January 2013
President, North America Technetix, Inc., Englewood, USA
Increased sales by 27%, lowered inventory levels by 47%, and streamlined operations for higher profitability
Opened new accounts at Time Warner Cable and Cable One
Achieved new product trials at Time Warner Cable and Comcast
January 2010 - May 2011
Director of Sales, North America PeerApp, Inc., Newton, USA
Developed alternate U.S. Sales strategies for a product traditionally sold in foreign markets due to much higher bandwidth costs
January 2007 - January 2010
Sales Account Manager, Americas Nokia Siemens Networks, Chicago, USA
Won major sales of Consolidated Subscriber Database systems at Time Warner Cable ($5M) and Videotron Cable ($1.5M)
January 2001 - January 2007
Senior Vice President of Sales Arris Group, Atlanta, USA
Closed largest Cable Modem Termination System (CMTS) deal in industry history to Comcast - has yielded over $2B in sales to date
Increased annual sales of Broadband Equipment to Time Warner Cable from $17M to $60M+ in 3 years
Over 5 million units sold to date, over $300M in sales, while maintaining a price premium over larger competitors
January 1999 - January 2001
Director of Sales Broadband Access Systems, Westborough, USA
First salesman in company to close sales to a tier one MSO (Cablevision)
Third salesperson hired by this start-up company, which sold to ADC for $2.25B after two years of operation
January 1994 - January 1999
Senior Account Manager Scientific-Atlanta, Atlanta, USA
#1 salesperson for broadband products in the New England Region Cable TV industry for 5 straight years, averaging over $34M per year, with a peak year of $55M
Winner of multiple national sales awards, including Subscriber Products Salesperson of the year (set top boxes), and Taps and Passive Products of the year, 3 years in a row
Broke the industry record for the largest deal for Taps and Passives, valued at over $65M to Continental Cable
EDUCATION
BSChE Chemical Engineering
Tufts University, Medford, MA
Cum Laude graduate
Dean' List
Elected to Tau Beta Pi Engineering Honor Society
Chemical Engineering
University of Pennsylvania, Philadelphia, PA
Studied for Masters degree in Chemical Engineering in an evening studies program
Completed 70% of degree requirements prior to career change to technical sales
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CRAIG BEHRMAN