Business Development Data Analysis
Resume:
Linda A. Reda
Marketing Management Executive
*****.*.****@*****.*** • 321-***-****
https://www.linkedin.com/in/lindareda/ • Orlando, FL Growth-focused leader with track record in B2B and B2C marketing, brand development, and program management. Proven expertise in crafting and leading strategic marketing initiatives that significantly increase demand and revenue. Excelled in reducing operational costs by more than $2M year-to-year, showcasing efficiency in budget management and resource allocation across marketing, sales, and program development initiatives. Skilled in orchestrating successful marketing campaigns, leveraging data analysis, and executing comprehensive marketing strategies. Proficiency in developing and implementing long-term marketing plans, harmoniously aligning with the company's brand vision and sales objectives. Expert in leading cross-functional teams to create impactful advertising campaigns and promotions, ensuring seamless coordination from concept to execution. Exhibit strong aptitude for analyzing marketing and sales data, adeptly adjusting strategies to optimize performance and meet ambitious goals. Well-versed in managing and nurturing corporate partnerships, enhancing brand visibility and market reach through strategic alliances and media engagement. Areas of Expertise
Strategic Marketing Planning
Business Development & Growth
Data Analysis & Performance Metrics
Team Building & Leadership
B2B & B2C Marketing
Partnership Management
Program & Project Management
Digital & Traditional Advertising
Revenue Growth
Event Planning & Execution
Relationship Management
Budgeting & Forecasting
Key Achievements
Program Development & Management:
● Conceptualized and built Smarter Data Center and Executive Briefing Center, accelerating sales opportunities and transforming the sales process.
● Orchestrated marketing events leading to $3.6M revenue increase within 9 months, managing multimillion-dollar exhibit constructions.
Marketing & Sales:
● Executed robust global demand generation strategy across digital and traditional marketing channels, leading to a 68% decrease in non-performing events in Europe and the Middle East, resulting in $2M savings.
● Achieved a 29% increase in sales revenue by developing and implementing an improved targeting process, transforming channel mix from 100% direct to 80% indirect sales. Brand Management:
● Developed unified brand positioning, leading to a 50% increase in brand impressions year-to-year.
● Originated and executed multiple go-to-market strategies, optimizing experiential activities and increasing client engagement by 25%.
Communications Management:
● Managed public relations and media training, hosting influential press events for product launches.
● Translated complex technical concepts for mass-market appeal, developing and deploying comprehensive digital and traditional content.
Performance Metrics & Analysis:
● Drove key performance metrics, leading to 23K validated leads, $4.7B pipeline, more than 5600 wins, and $734M in revenue, surpassing targets by 175%.
● Implemented marketing analytics tools to enhance visibility and focus on high-yield marketing activities, driving a 39M visitor count and a 13.65% conversion rate.
Business Management:
● Managed 25-person team across marketing, technical, and operations divisions.
● Negotiated and administered supplier agreements, achieving a reduction in overhead expenses by more than 30%. Page 2 2
Professional Experience
Event Planner, Mattel – American Girl, Orlando, Florida 2023 – Present Creating a premier party experience that delivers exceptional enjoyment and leaves a lasting positive impression of American Girl on our guests. Focusing and transforming the ordinary into the extraordinary by emphasizing attention to detail, implementing a well-defined plan, and ensuring flawless execution.
Building a step-by-step roadmap including strategy, pre-production, execution, and post-event analysis.
Creating an engaging atmosphere, setting the tone, providing a mix of interactive activities, and keeping guests entertained and involved.
Enhancing the experience by offering guests an enjoyable atmosphere, selection of food and beverages, party favors, and other memorable touches.
Independent Consultant, Self-Employed, Central Florida 2018 – 2023 Specializing in offering strategic and tactical marketing advice to a diverse client base, leveraging extensive experience and a comprehensive set of skills. Develop and implement both digital and traditional marketing strategies tailored to client-specific needs. Identify unique marketing opportunities and devise effective plans to enhance client business growth and brand presence.
● Designed and executed a digital media campaign targeted explicitly at financial education for teenagers, significantly boosting financial literacy.
● Played key role in business development for women-owned enterprises, providing consultations that led to measurable growth and market expansion.
● Demonstrated exceptional consulting proficiency, aiding clients in achieving marketing goals through innovative and effective planning and strategy development.
Program Director, International Business Machines (IBM), Armonk, NY 1999 – 2018 Led analysis of market research data and implementation of integrated programs to enhance brand strategy and optimize spending. Managed complex, matrixed management structure involving cross-functional reporting and multiple stakeholders. Drove the development and execution of digital and traditional marketing strategies, including buyer profiling and content mapping. Spearheaded communications management initiatives, collaborating with web content providers to create assets that enhance the sales journey and optimize ROI.
● Managed 25-person team across marketing, technical, and operations sectors, ensuring cohesive and efficient operations.
● Pioneered the development of IBM's Smarter Data Center and Executive Briefing Center, significantly enhancing sales opportunities and client engagement.
● Launched IBM’s sponsorship at Epcot® at Walt Disney World® Resort, managing 5K sq. ft. exhibit space and facilitating numerous client engagement activities.
● Drove substantial sales pipeline growth, achieving $164 increase by implementing a high-touch approach aligned with client needs.
● Initiated and supervised Independent Software Vendor (ISV) Developers Program, enlisting over 125 ISVs and hosting first VoiceType Developers Conference, strengthening product and developer community relations. Education
Master of Business Administration
Stetson University, Deland, FL
Bachelor of Science in Business Management / Marketing Mercy College, Dobbs Ferry, NY
e 365, Marketo, Unica, and Salesforce
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