Marketing Communications Financial Services

HOLLY A. WINZLER

*** ****** **** *********** ** *8077• 856-***-**** • **************@*****.***

b2b media/communications strategist

PROFESSIONAL PROFILE

Created and drove comprehensive B2B communications programs encompassing media relations, marketing communications, editorial, publication development, content strategy, events, branding and competitive intelligence

Researched, directed creative strategy and wrote persuasively and prolifically, making complex topics accessible across a range of vehicles, including bylined articles, collateral, press releases, white papers, briefing materials, websites, speeches and presentations

Built a foundation of expertise in a range of industries, including financial services, media, technology/telecom, defense, specialized manufacturing, trade associations and nonprofits

Established close working relationships with media professionals, paving the way for placements in top consumer and trade outlets such as CNN, FOX News, Bloomberg, Institutional Investor, Information Week, CRN, Defense News, Crain’s, New York Times, Wall Street Journal, Investor’s Business Daily, Purchasing, R&D, top regional business media among others; resulting in millions of dollars’ worth in career-wide earned media

Author of 150+ ghostwritten articles in B2B media ranging from Association Management to Euromoney and WirelessWeek

Cultivated relationships with thought leaders, C-suite executives, channel partners, investors, industry analysts, government and various other stakeholders

Developed B2B media franchises, including significant experience in publication launch and rebranding; advertising sales promotion; audience development; custom publishing and merchandising; conference and trade show development, launch and marketing; and content strategy

EMPLOYMENT HISTORY

Holly Winzler Public Relations (formerly Helios Marketing/Communications) (Potomac, MD) Principal 1993—Present

Key media and marcom strategist for Fortune 500, emerging growth companies, and nonprofits, including:

ADP, Advantage Business Media, Advanta Corporation, American Management Systems/CGI, ASTEA International, Calvert Group, Computer Sciences Corp., Dow Jones Financial Publishing, DuPont, FalconStor Software, Fannie Mae, Hanley-Wood, Harte-Hanks, Insurance Services Office, J2 Global Communications, McAfee/Secureweb, McGraw-Hill, Morgan Stanley Dean Witter, PennMutual, Pharmacia, Philadelphia College of Osteopathic Medicine, PRIMEDIA, Society for Human Resources Management, Thomson Financial Publishing, Suez Energy North America/Trigen, UPS Capital, Veridian/General Dynamics, Wolters Kluwer Medical Publishing and Yellow Freight

Outstanding rainmaker and closer: partnered with other PR agencies and marketing communications firms to secure millions of dollars in new business (and often serving as account lead/PR strategist upon successful close)

Crafted a reputation as a communications program turnaround specialist, delivering double-digit increases in visibility and stakeholder engagement; exceptionally capable of utilizing institutional knowledge assets for maximum value and visibility across the communications spectrum

KMI Media Group (Rockville, MD) Marketing and Communications Manager 2012—2013

Drove marketing strategy and creative development for 11 niche military trade publications, encompassing sales collateral development, e-mail marketing, editorial publicity, awards programs and merchandising

Developed the complete editorial and advertising blueprint for the launch of a new publication

Retooled the communications strategy (incorporating extensive micro e-marketing initiatives and editorial publicity) for an underperforming publication, turning it into the company’s top performer

Relaunched Congressional outreach program to support editorial initiatives

Tokai Financial Services (Berwyn, PA) Marketing Communications Manager 1992—1993

Directed all communications activities (including marketing collateral, sales training, co-op advertising and branding) for vendor finance clients such as DuPont, Komori, Varian Laboratories, Intergraph and Haworth at the commercial finance arm (middle market transactions typically 500K-10M)of the Tokai Bank of Japan (top 10 global bank). Responsible for new business development communications from proposal development to multimedia presentations and proposed communications rollouts to support leasing activity.

Created a blueprint communications strategy for vendor clients to integrate equipment leasing into their sales process, catalyzing a 25% increase in leasing finance activity

North American Publishing Company (Philadelphia, PA) Advertising Promotion Director 1989—1992

Directed creative, research and sales strategy for seven business-to-business publications

Launched proprietary research service, numerous special events and conferences, awards programs and highly successful merchandising programs that drove sales for underperforming publications

Served on the launch team for the Gold Ink Awards, the B2B publishing industry’s premier recognition platform

EDUCATION

University of Pennsylvania (Philadelphia, PA) Bachelor of Arts in Art History

COMMUNITY ENGAGEMENT

St. James’ Episcopal Church, Potomac, MD Member, Vestry (church council) 2016-present; Chair and Vestry Liaison, Communications Commission, (2019-2020); Member, Communications Commission, Flower Guild, and other parish ministries (2008-2020)

Campaign Volunteer, Larry Hogan (MD)for Governor (2014)

St. James’ Children’s School, Potomac, MD Member, Board of Trustees, 2016-present, publicity and silent auction volunteer, 2006-2020

Nonprofit Village, Rockville, MD Marketing and communications volunteer, 2015-2016

The Family “Y” of Burlington County, Mt. Laurel, NJ Member, Board of Directors, 1998-2003; Chair, Public Relations Committee, 1998-2003; Chair, Public Relations Committee, Capital Campaign, 1998-1999

OTHER CERTIFICATIONS

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