Social Media Content Creator

Summary

Social media manager and content creator with proven success building audiences from scratch—10K+ followers, viral posts, consistent engagement. Uses AI tools to streamline content creation and optimize posting strategies. Focused on creating content that connects and converts.

Key Achievements

Built StoryHaven's digital presence from zero to 10K+ monthly Spotify listeners, 10K+ YouTube views, and viral social content with 1K+ likes across platforms

Created data-driven AI content strategy for wellness startup, conducting market research and optimization projected to generate 180% increase in qualified traffic within first quarter

Experience

Outset Wellness Remote/Contract

Content Creator June 2025- Aug 2025

Designed content strategies tailored to neurodivergent audiences, ensuring alignment with brand voice, accessibility, and platform-specific best practices.

Created original content (copywriting, outlines, briefs) optimized for both users and search engines.

Produced short-form video content for TikTok and Instagram using CapCut and mobile editing tools, combining trend analysis, audience behavior, and brand messaging into scroll-stopping visuals.

Analyzed content performance using TikTok and Instagram insights alongside Google Analytics, adjusting creative direction based on retention rates, reach trends, and audience interaction patterns.

Planned and developed high-impact content (blogs, website copy, social media snippets) tailored to neurodivergent professionals, integrating SEO research with empathetic storytelling.

Crafted clear, engaging content that balances educational value with brand tone, supporting both organic traffic growth and community trust-building across platforms.

Outset Wellness Remote/Contract

Seo Specialist June 2025- Aug 2025

Led comprehensive SEO initiatives, including:

On-page optimization (meta tags, keyword placement, internal linking)

Off-page SEO (backlink strategy development, competitor analysis)

Technical SEO research (site health audits, indexing issues, performance insights)

Conducted detailed keyword and market research to inform content strategy, boost discoverability, and align with user search intent.

Leveraged AI tools (e.g., ChatGPT) to streamline content ideation, accelerate research, optimize SEO prompts, and generate creative marketing assets with efficiency and precision.

Created actionable performance reports using Google Analytics and SEO tools, translating data into strategic content and optimization recommendations.

Planned and developed high-impact content (blogs, website copy, social media snippets) tailored to neurodivergent professionals, integrating SEO research with empathetic storytelling.

Collaborated with UX designers to integrate SEO strategy into site architecture, improving usability and organic search visibility.

Elevated Food Inc. Contract

Brand & Marketing Strategist 2025

Led foundational brand strategy for a pre-launch biotech food company, including market research, brand identity development, and early-stage positioning.

Conducted competitive landscape analysis and trend forecasting to inform brand voice, tone, and long-term go-to-market strategies.

Created visual mood boards and brand guidelines to shape the company’s digital presence and support investor-ready branding.

StoryHaven Entertainment Remote/Hybrid

Social Media Manager Feb 2021 – July 2025

Developed and maintained content calendars, scheduled posts, and wrote copy for TikTok, Facebook, and Instagram. Supported brand strategy and visual content creation, contributing to viral posts with 1K+ likes and 10K+ YouTube views.

Directed visual concept development for music videos and content creation, contributing to the creative direction behind viral content with 10,000+ likes and high engagement rates.

Designed promotional graphics, album covers, and mood boards to strengthen brand identity and support consistent visual storytelling across digital platforms.

Collaborated directly with artists to coordinate artist schedules, manage communications, and ensure smooth execution of creative campaigns.

Performed audience and competitor research to refine content strategy, contributing to Spotify listener growth that peaked at 10K+ monthly listeners.

Coordinated pre-production logistics and artist scheduling for a high-profile music video project involving collaborators from A24 Films and Unreal Engine developers, ensuring seamless communication between creative teams and supporting the artist’s needs throughout development.

Advised on content strategy and growth tactics, elevating brand visibility and audience engagement across platforms.

Wrote engaging social media captions using SEO (e.g. Moz) that aligned with brand voice and marketing goals.

Education

Middle Tennessee State University Murfreesboro, TN

Studied Business Administration (Major) and Psychology (Minor) 2015

Brentwood High School Brentwood, TN

Studied AP Coursework in Psychology 2014

Skills

Marketing & Strategy:

Social Media Strategy · Content Creation · Brand Development · Content Strategy · Market Research · Public Relations · Audience Engagement · Campaign Planning · Social Media Scheduler (Buffer)

Creative & Visual:

Creative Direction · Visual Branding · Graphic Design (Canva) · Mood board · Video Direction · Album & Book Cover Design

Technical & Tools:

Canva · Meta Business Suite · Instagram · TikTok · Facebook · Google Docs/Sheets · Discord (Community Management) · Audio/Visual Production · Basic Video Editing · Content Calendar (Monday) · Trello · MOZ · Google Analytics

Professional Skills:

Project Management · Collaboration · Client Communication · Team Support · Data Analysis · Creative Writing · Fast Turnaround Execution

Certifications

Meta Digital Marketing Associate Certification - Meta

Meta Social Media Marketing Professional Certification – Meta

SEO Certification Course - Hubspot Academy

Inbound Marketing Certification - Hubspot Academy

Brand Management: Aligning Business, Brand and Behaviour – University of London

Create and Design Digital Products using Canva – Coursera Project Network

Get Started with Canva – Coursera Project Network

Getting Started with TikTok – Aptly

Dante Certification Level 1 – Audinate

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