Heavy sales and management experience, recent warehouse experience.

John Squyres

Sales Management

*********@*****.*** • 858-***-****

Temecula, California

Results-driven and dedicated professional with track record of turnaround consulting, restructuring, and revenue enhancement within broadcast industry. Ability to lead, strategize, and optimize sales operations for maximum success. Skilled in leadership, negotiation, and campaign management with talent for fostering profitable relationships and exceeding sales goals. Proficient in driving profitability, managing investments, and achieving rapid operational success within competitive markets. Adept at spearheading negotiations, surpassing budget targets, and implementing strategic initiatives.

Areas of Expertise

Sales Management

Training Program Development

Strategic Planning & Execution

Team Training & Leadership

Problem Resolution

Financial Analysis

Negotiation Skills

Revenue Growth

Risk Assessment & Mitigation

Budgeting & Forecasting

Campaign Management

Business Development

Accomplishments

Recognized as turnaround and restructuring broadcast consultant as well as collaborated with venture firms and banks invested in radio stations.

Pioneered "President's Core" sales training program, garnering invitation to speak at annual NAB convention.

Contributed to select group of three CBS stations, delivering 20% annual revenue increases for five consecutive years.

Steered first medium-market CBS station to achieve groundbreaking $1,000,000 in streaming revenue.

Professional Experience

All Pro Broadcasting 2021 – 2023

Director of Sales

Established new sales structures for small two station class A group in Riverside. Developed minority connections including Pfizer and Colgate Palmolive. Innovated mobile promotions, transitioning from shopping malls to parking lots. Expanded digital sales team by hiring four new members.

Forged connections with Minority-owned stations and engaged with organizations like NABOB (National Association of Black-Owned Broadcasters).

Increased regional revenue from Los Angeles by 30%.

6 Station Cluster, IHeartMedia Riverside, CA 2018 – 2020

Market President

Oversaw and directed formulation of station philosophies, ensuring adherence and alignment. Conducted training sessions to introduce and embed advanced sales techniques within team. Instituted specialized car specialist management role, leveraging expertise from automotive industry.

Spearheaded negotiations for tower leases with Riverside City and County, resulting in monthly savings exceeding $20K.

Executed innovative sales strategies, while surpassing budget targets across six stations for 23 consecutive months.

Championed city-funded "shop local" campaign for car dealers, contributing to increased tax revenue for city.

Set minimum profit benchmark of $65K for local promotions, while ensuring profitability.

Surpassed 2019 sales goals by 35% across all six stations. Hit revenue goal of $12,000,000 and cash flow of $6,000,000.

Huth Broadcasting, California 2013 – 2015

Passive Investor

Managed risks associated with investments, considering market fluctuations, technological advancements, regulatory changes, and other industry-specific risks. Reviewed financial statements, reports, and market trends to make informed decisions about existing and potential investments.

Generated monthly billing of $25K within nine-month period, while subsequently divesting interests in stations with team of five individuals multitasking across various responsibilities in 2015.

Achieved profitability within three months of operation by establishing three-station cluster in Chico, California from inception, overseeing development of staff and infrastructure.

CBS Radio KEZN, California 2008 – 2011

General Sales Manager

Developed and implemented sales strategies to maximize advertising revenue across various platforms. Built relationships with key clients by understanding needs and providing solutions aligning with advertising goals. Drove sales efforts by negotiating deals and identifying new business opportunities to increase revenue streams.

Achieved top-ranking position, securing number one spot in Miller Kaplan for (Non-Traditional Revenue) department.

Generated unprecedented $2.2M in revenue during inaugural year, setting record-breaking achievement.

Additional Experience

Director of Sales, CBS Radio KFRG

In 1995 took over sales for legendary Country stations owned by Jo Amaturo in Riverside, California.

* Accepted challenge to “double revenue in 5 years from $8,000,000”..

* Expanded sales team to 12, established “Presidents Core”

* Developed $200,000 club for anyone daring enough to “change their life”.

* Hit revenue goal of $16,300,000 in 2000 earning a $5,000 bonus and winning the challenge with owner.

Education

San Jacinto College, Houston

Licenses & Certifications

Marketing Certificate Program

UCLA, Los Angeles

Radio Engineers License

Ogden Engineering School, Los Angeles

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