Digital Marketing Analytics

SRUSHTI. M. DASHPUTE

********@*****.*********.*** 585-***-**** https://www.linkedin.com/in/srushti-m-dashpute/ EDUCATION

Simon Business School, University of Rochester Rochester, NY Master of Science in Marketing Analytics (A STEM-Certified Program) Dec 2025

Scholarship: Merit Scholarship Recipient

Coursework: Digital Marketing, Consumer Behavior, Consumer & Brand Research, Pricing Analytics, Data Warehousing

Clubs: Simon Marketing Association, Simon Vision Consulting, Simon Outdoor Association PROFESSIONAL EXPERIENCE

Simon Vision Consulting Rochester, NY

Consultant Feb 2025 – April 2025

Conducted competitive analysis and literature review across 6+ public library systems to identify effective reporting frameworks, contributing to the design of a new monthly reporting model projected to improve operational efficiency by 40%.

Created a unified Excel-based pilot report for January 2025 featuring tailored visual summaries and key performance indicators, enhancing cross-branch consistency and enabling leadership to make informed decisions across 10+ locations.

Consolidated internal feedback from key stakeholders to restructure reporting content and ensure alignment with organizational communication goals, estimated to increase staff engagement, platform usability, and reporting tool adoption by 30%.

Collaborated on a formal presentation delivered to RPL’s executive board, detailing strategic enhancements to data reporting processes and recommending changes to improve organizational workflow and adoption. VDK Sports Foundation Nashik, India

Marketing & Events Coordinator Dec 2022 - Apr 2024

Executed integrated outreach campaigns across Instagram, WhatsApp, and direct partnerships with schools and athletic centers, leading to a 40% year-over-year increase in athlete signups and broader community awareness.

Developed custom Excel-based participant tracking tools featuring automated data checks and input validation protocols, reducing manual entry errors by 15% and ensuring accurate data capture across multiple recurring competitions.

Streamlined event preparation by implementing Meet Manager software into race planning workflows, improving setup speed and communication flow, and cutting down logistical preparation time by 30% for large-scale athletic events.

Created and distributed real-time event content, including winner announcements, countdowns, and live highlights on social media, driving a 25% increase in audience engagement and boosting event visibility during competition days.

Analyzed post-event data on registration trends, digital engagement, and campaign performance, delivering insights to support decision-making and optimize outreach strategy for future seasons across multiple regional competition formats.

Collaborated with organizing teams to plan and execute five major athletic events annually, ensuring brand consistency, coordinated logistics, and effective communication across stakeholders, volunteers, and digital outreach platforms. BrilliantRead Media Nashik, India

Marketing Associate July 2022 - Aug 2022

Researched and qualified 50+ potential leads weekly through targeted outreach on Instagram and LinkedIn, leveraging predefined messaging to initiate sales conversations and negotiating pricing, leading to a 15% rise in client acquisition.

Managed the full lead pipeline using Google Sheets with dynamic tagging and real-time conversion tracking, improving transparency and streamlining handoffs between marketing and sales teams across the entire client onboarding process.

Designed and tested variations in outreach messaging and timing using A/B testing, optimizing engagement strategies and contributing to a 10% boost in response rates and faster conversion timelines for paid interview feature packages. EXPERIENTIAL LEARNING

Customer Analytics & Rental Behavior Optimization Using SQL (Jan 2025 - Mar 2025) - Built a SQL-based data warehouse to analyze rental patterns, demographics, and behavior, supporting retention strategy and pricing improvements.

Marketing Technology Project - Video Marketing & Advertising (Jan 2025 - Mar 2025) - Proposed a marketing technology stack with Hootsuite, HubSpot, and TikTok/Instagram Reels to drive a 20% projected boost in brand visibility and performance.

Pricing Analytics and Market Entry Strategy (Jan 2025 - Mar 2025) - Conducted demand and pricing analysis for European auto and beverage markets using econometrics, informing strategic price positioning, entry plans, and revenue optimization.

Nexus Logistics Solutions (Aug 2024 - Dec 2024) - Applied K-Means and regression to employee survey data, identifying key engagement drivers and recommending targeted development strategies for workforce performance improvement. ADDITIONAL INFORMATION

Certifications: Fundamentals of Digital Marketing - Google, Google Analytics (GA 4), SEO Principles - Semrush Academy.

Technical Skills: Microsoft Excel, Python, Tableau, SQL, R, Google Ads, Google Docs, Canva.

Languages: English (professional), Marathi (beginner), Hindi (conversational), Korean (level 1 & 2 certification).

Interests: Track & Field (national level), Trekking, Trail exploration, Reading, Drawing and Painting.

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