Creative Director Graphic Designer
Resume:
Team Leadership
Creative Direction
Art Direction
Visual Design
Copywriting
Copy Editing
Content Design
AI Strategy
AI applied to Workflow
Photography Direction
Illustration Direction
Animation Direction
Creative Strategy
Creative Brief Writing
Production Management
Layout / Composition
Typography / Logos / Iconography
Brand Design / Design Systems
Team Building
Mentoring
Collaboration
Client Relationships
Executive Presentations
Time Management
Problem Solving
Hiring and Team Scaling
SKILLS
HOLDEN HUME
Creative Director / Director of Creative Services
for Brand, Marketing, Content, and Advertising
CONTACT
*********@*****.***
Oakland, CA 94610
www.linkedin.com/in/holdennow
www.holdennow.com
EXECUTIVE SUMMARY
I am a people-focused Creative leader who builds best-in-class teams that are concept- forward, strategy-driven, and data-informed. I provide creative vision to align multi- discipline Creative teams locally and globally, using storytelling to engage fans and convert customers into loyal brand advocates.
I build and lead internal Creative teams and direct agency partners for design, copy, illustration, motion graphics, animation, video, and 3D for a wide range of mediums, including digital, mobile, print, OOH, broadcast, events, and publications. I am an ego-free leader who genuinely collaborates to produce successful creative solutions that perform. I encourage you to read about me in the words of my former colleagues on my LinkedIn Recommendations page, since how I work with people and teams is as important as the great work we'll do together. WORK EXPERIENCE
Creative Director
12/2019 – 07/2023 MediaMonks / Google and YouTube accounts Remote
• Directed design and copy for Google Ads and YouTube Ads B2B marketing assets from conceptual ideation through production and release, including video, animation, illustration, and photography.
• Crafted complex B2B landing pages and onboarding email series to drive adoption and increase Google Ads revenues.
• Redesigned YouTube Ads website and updated design systems and email templates for use by all Google Ads agencies.
• Developed executive communications and special projects including a unified Google and YouTube sales pitch template, Google PRIDE identity, and others.
• Established guidelines for dark mode and accessibility standards. Director of Brand & Creative
07/2023 – Present The Roam Marketplace / Startup Remote
• Establishing brand and creative for the launch of The Roam™ Marketplace, a startup with a mission to transform the way people make local trips, saving money, time, and the climate, while strengthening communities.
• Partnering with founder to generate drafts of vision, mission, brand pillars, key messaging, and reasons to believe, as well as identity design, logotype, icon, copy and design direction for a website landing page.
• To get the app design prepared for engineering of an MVP, I’m also helping to visualize early wireframe concepts – and whatever else needs doing. Ultimately this will transfer to UI/UX experts.
FORMATS MORE WORK EXPERIENCE
Digital Desktop & Mobile
Packaging
Publications
OOH
Retail Display
Radio & TV Broadcast
A/B Testing and Iteration
Press Checks
Special Materials Printing
15 Years in Video Games
• Electronic Arts was a client at my small design agency. We pitched and won Street Sk8er 2 and then several more games I.D. and key art projects. Later, I joined EA in- house for 9 years to become Senior Creative Director for brand and marketing, and later 4 more years as Senior Director of Creative for brand and marketing at Nexon M. 3 Tech Startups
• As lead for brand and creative for The Roam™ Marketplace, I’m helping to bring shared mobility to neighborhoods and communities. I also led brand and creative for Santa Cruz startup Tuul Inc. to establish text-based customer experience, and at Hardcloud.com, an action sports portal for surf, skate, snow, and mountain bikes. Started an Agency
• Founded the action sports and youth culture ad agency Verb Design & Advertising, which operated profitably for 10 years with clients including: Airwalk, Electronic Arts, Fila, Rossignol, and a dozen other snowboarding startups and magazines. Art Directed Sports and Music Magazines
• Cover-to-cover design and layout for BMX Action, Surfer, Transworld Snowboarding, WARP, BodyBoarding, Ride BMX. and special editions of Surfing publications. Creative Director
StubHub San Francisco, CA
• Directed design and copy for eBay-owned ticket sales marketplace, driving integrated campaigns and multi-platform experiences on desktop, mobile, native app, and omni- channel marketing including print, OOH, radio, and broadcast.
• Aligned UX and marketing creative and creative teams to ensure a unified customer experience from marketing and advertising to in-product.
• Launched first ever NextStage Concert Series events to drive awareness, consideration, and adoption of ticket sales on website and native app. Captured video for use in post-even social and online marketing.
• Built event experience and omni-channel campaign for StubHub’s premiere event, their on-location Super Bowl party, which is the largest annual customer event. Captured video for use in post-event social and online marketing.
• Crafted tent-pole creative moments, including a holiday sales event homepage takeover and other calendar events around high ticket sales opportunities. EDUCATION
Bachelor of Arts
Graphic and Advertising Design
Rockmont College / Lakewood, CO
Associate of Arts
Colorado Institute of Art / Denver CO
Senior Director of Creative
03/2016 – 11/2019 Nexon M mobile games publisher Emeryville, CA
• Redefined creative team and process by building a best-in-class agency managing and internal creative team, including Art Directors, Designers, Video Editors, Motion Designers, and Project Managers, to meet a 400% growth in output over 3 years.
• Implemented first ever Project Management system, project planning tools, workflow, reviews and approvals software, and digital asset management to optimize creative team operations across the business.
• Drove creative for mobile games brand, marketing, and advertising, including trailers, design systems, websites, user acquisition, AB testing, app platform optimization, special events, and community assets internally and managing agency partners. Other Stuff I’ve Done
CLIENTS &
COMPANIES
YouTube
Stubhub
Electronic Arts
Nexon M
Konami
Airwalk
Rossignol
Atomic
Fila
USASA
Hobie
Fox Racing
Vuarnet Optics
GT Bicycles
Transworld Snowboarding
BodyBoarding Magazine
Surfing Magazine
Surfer Magazine
Ride BMX Magazine
Adobe Creative Suite
Microsoft Office
Google Suite
Figma / Sketch
iOS
SOFTWARE
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