Marketing&Advertising Digital Advertising Social Media Brand Marketing

TRACEY L. NESTER

Sicklerville, NJ ***** ***.***. 3165 ***********@*******.***

SOCIAL MEDIA MANAGER FRANCHISE & DIGITAL MARKETING EXPERT Professional Summary

Creative and data-driven Social Media Marketing professional with over 10 years of experience in content strategy, campaign execution, and performance analytics across multi-channel platforms. Proven success in B2B and franchise environments, leveraging tools like SOCi, Hootsuite, CRM platforms, and video to drive engagement, brand visibility, and customer growth. Skilled in storytelling, community engagement, and collaborating with cross-functional teams to execute high-impact campaigns that align with brand goals. Core Competencies

Social Media Strategy & Execution, Multi-Platform Content Development (FB, IG, LinkedIn, TikTok, YouTube), SOCi

& Scheduling Tools, Short-form Video Creation & Editing, CRM & Analytics (Salesforce, Google Analytics), Campaign Performance Reporting, Brand & Franchise Marketing, Community Management & Engagement, Cross- Functional Collaboration, Trend & Cultural Insight Integration Professional Experience

Manager, Digital and Field Advertising, Good Neighbor Pharmacy Cencora (AmerisourceBergen) – Conshohocken, PA

October 2013 – February 2025

• Managed national digital and social campaigns utilizing SOCi to maintain a consistent brand presence across platforms, including Facebook, LinkedIn, Instagram, X (Twitter), and YouTube.

• Developed editorial content calendars and created original content, including short-form videos and social graphics, to support product and brand initiatives.

• Collaborated with creative, brand, and executive teams to align messaging with marketing objectives and campaign themes.

• Tracked campaign performance through Google Analytics and CRM platforms to assess engagement, optimize ROI, and inform future strategy.

• Partnered with franchise and field teams to edit and repackage user-generated content to amplify visibility and brand voice.

• Contributed to strategic planning sessions and supported real-time event coverage across social platforms. Manager, Pharmacy Programs and Services, Good Neighbor Pharmacy AmerisourceBergen Drug Company – Chesterbrook, PA

December 2003 – October 2013

• Led marketing initiatives targeting independent pharmacy clients.

• Created branded content (videos, newsletters, presentations) that enhanced franchisee understanding and participation in programs.

• Collaborated with sales and marketing teams to train and align go-to-market messaging.

• Supported ongoing customer communication.

• Managed trade show planning, including location selection, layout planning, and coordination with vendors. Retail Account Manager

AmerisourceBergen Drug Company / Bergen Brunswig – Thorofare, NJ February 1999 – November 2003

• Managed key pharmacy accounts, ensuring program compliance and delivering consistent brand representation.

• Analyzed sales data to identify marketing opportunities and develop tailored communication strategies.

• Delivered in-field training to sales teams and clients, reinforcing marketing goals and service benefits.

• Purchasing Manager

Home Health Equipment Co. & Clinical Services – Alexandria, VA August 1994 – December 1998

• Coordinated vendor marketing materials and ensured alignment with brand and service objectives.

• Worked cross-functionally to improve procurement communication and messaging across supplier relationships.

Education

Bachelor of Arts – Communication, Public Relations & Marketing George Mason University – Fairfax, VA

Certifications

• Social Media Marketing Certification

• Google Ads Certification

• Google Shopping Ads Certification

• Google My Business Basics

Tools & Platforms

SOCi, Hootsuite, Salesforce, Power Bi, HubSpot, Google Analytics, Canva, Adobe Creative Suite, MS Office, Google Workspace, Microsoft Teams, Zoom

Contact this candidate