Digital Marketing Manager

Alexander Reyes

626-***-**** **********@*****.*** Work Portfolio:AReyesportfolio.com

Professional Summary

Passionate and player-focused Digital Marketing Manager with 10+ years of experience bringing beloved gaming franchises to life through smart, strategic, and story-driven digital campaigns. From launching high-impact social content for VALORANT to leading multi-platform activations for Sonic the Hedgehog, I thrive at the intersection of creative ideation, brand building, and community engagement. Skilled in crafting campaigns that spark conversation, grow audiences, and celebrate the player journey across every touchpoint, including TikTok, YouTube, Instagram, and X/Twitter. I’m a collaborative force who partners seamlessly across teams to deliver bold, high-performing marketing moments that fans remember.

WORK EXPERIENCE

AYZENBERG GROUP, PASADENA, CA

Project Manager, Global Social Marketing – 8/2024 - 12/2024

● Collaborated cross-functionally with social, brand, and production teams to deliver 80+ social assets monthly for VALORANT’s global social channels, ensuring alignment with campaign goals, timelines, and stakeholder feedback across global markets.

● Provided actionable creative feedback on static and video assets, ensuring consistency with brand tone, visual guidelines, and platform best practices.

● Used native platform analytics and Sprout dashboards to track asset performance across TikTok, Instagram, and X, identifying creative patterns that increased engagement rates by up to 18%.

● Streamlined workflows with project management tools like Airtable, Trello, Monday, decreasing hourly burn rate by 22% over 3 months and improving project delivery timelines.

● Partnered with global stakeholders to align content calendars with seasonal beats and product announcements, driving increased engagement across regional markets.

BLKBX CREATIVE GROUP, HOLLYWOOD, CA

Senior Creative Producer – 12/2021 – 4/2024

● Directed end-to-end production of digital marketing campaigns for Sonic the Hedgehog, ensuring creative execution aligned with SEGA brand guidelines and retail partner objectives.

● Collaborated with cross-functional teams to develop multi-platform launch strategies for Sonic Superstars and Sonic Origins Plus, resulting in a 12% increase in engagement.

● Reviewed and provided strategic feedback on creative for paid and organic social, optimizing for platform performance, narrative clarity, and audience relevance..

● Proactively identified process inefficiencies in creative development and approvals, leading to a streamlined workflow that cut production turnaround times by 25%. INTERMEDIA ADVERTISING, Woodland Hills, CA,

Digital Account Manager – 04/2018 - 4/2020

● Led full-funnel paid social strategy for Razer, executing high-performing campaigns across Facebook, Instagram, and YouTube to drive traffic and sales on Razer.com and retail partner sites (Amazon, Best Buy).

● Reduced customer acquisition costs by 27% over six months through A/B testing, creative iteration, and real-time performance optimizations using Meta Business Manager.

● Collaborated with design and copy teams to tailor creative to audience segments and platform behaviors, resulting in higher ROAS and improved conversion rates.

● Monitored campaign analytics and delivered weekly performance reports, using insights to adjust targeting, messaging, and spend allocation.

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TURTLE BEACH INC., San Diego, CA,

Partnership Manager 6/2014-12/2017

● Orchestrated a cross-promotional Twitch event with OpTic Gaming, merging a headset launch with a community celebration, resulting in OpTic’s 2nd most viewed Twitch stream of 2017.

● Led social strategy, creative development, and rollout for the Elite Pro OpTic Edition headset, ensuring consistent messaging across Facebook, X/Twitter, Instagram, YouTube, and Twitch.

● Authored and produced an esports-focused commercial that drove 3.1M impressions and 75K+ engagements across Turtle Beach's social ecosystem.

● Established bi-weekly strategy syncs with key creators and agency partners, aligning content direction with both creator goals and brand marketing objectives.

Key Skills

● Influencer and community engagement strategies: built and maintained partnerships with content creators, influencers and relevant brands to drive brand awareness and audience growth.

● Project Management: Proficient in Airtable, Monday, Trello, and other tools to streamline workflows and optimize efficiency.

● Budgeting & Resource Management: Skilled in managing production budgets, optimizing resource allocation, and negotiating vendor contracts.

● Cross-Functional Collaboration: Adept at liaising with legal, business affairs, and standards teams to facilitate approvals and ensure compliance.

● Client & Stakeholder Communication: Strong ability to translate brand and marketing objectives into compelling content strategies.

EDUCATION & CERTIFICATES

Bachelor of Science in Business Administration California Polytechnic University, Pomona, CA Asana Workflow Specialist Certification

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