Business Development Human Resources

Todd D Hansen

Email: *********@*******.*** Residence: Michigan Cell: 989-***-****

Senior Sales & Management Professional

Sales Management New Business Development Sales Operational Development

Highly motivated business management executive. Extensive background in sales/marketing, multiple plant management, human resources, employee development and training. Proven track record of success in new business development, driving sales and expense management

Demonstrated record of success developing New Business Generation, Revenue Enhancement, operating expense management.

Talented sales executive bringing energy, enthusiasm, and a positive attitude to the workplace

Experienced in all aspects of inside and outside sales fundamentals

Customer-orientated skills that build long time and loyal relationships

Proficient communicator, strong interpersonal skills and delivers exceptional customer service

Exceeds annual sales goals, obtains new accounts and builds loyal customer relationships

Experienced trainer and mentor who empowers each team member to succeed at their highest level and achieve goals

C O R E C O M P E T E N C I E S

New Business Development

Broker Management Experience

Food Service Experience

Management and Supervision

Strategic Account Development

FOB, Delivered and DSD Sales Expertise

Merchandising

Fact Based Selling using

Category Development Data

Building Trust & Rapport

Customer Growth

Team Building

Negotiation skills

Marketing Strategies

Development and Execution of Consumer Marketing Programs

Trade Marketing

Forecasting & Pricing

Market Planning

Budgeting & Reporting

Relationship Building

Sales Training and Development

Labor Contract Expertise and Development

P R O F E S S I O N A L E X P E R I E N C E

Executive Business Development- Partner Pro Form Group November 2017- June 2025-retired

Developed and managed introduction of new brands into regional and national Accounts.

Established new business for Refrigerated Dressings and Condiments in key accounts Kroger and Meijer.

oManage key retail accounts – Kroger, Meijer Food Stores

oResponsible for Trade Spend, Expense Management, Food Shows and development of Customer Marketing Sales presentations and information for retail segment.

oFully versed in the utilization of market share information and fact- based selling to develop strategic promotional planning and execution.

Vice President of Sales– Tessemae’s All Natural March 2016- November 2017

Developed and managed national retail accounts for the Mid-Western region and Texas

Established new business for Refrigerated Dressings and Condiments in 20 key accounts for both retail and wholesale distribution

oManage key retail accounts - Target, Meijer Food Stores, Jewel, HEB stores, United Supermarkets, Hy-Vee, Supervalu Corporate- Cub Foods, Shop N Save, Shoppers, Farm Fresh, Spartan Nash, Hannaford, Food Lion, Fresh Thyme Markets, Lund & Byerly, Gordy’s, Standard Markets, Roundy’s/Mariano’s, Coborn’s Markets, Russ Davis Wholesale.

Instrumental in the Increase of company retail store penetration from 3,500 stores to over 20,000 retail stores in 2017

Contributed to Tessemae’s growth in the category which has become the fastest growing Organic Dressing in the US and the number 6 ranked dressing in the Refrigerated category- SPINS Market Data

Developed and lead a team of Regional Sales Managers and a Field Sales force

Responsible for Trade spend, expense management, Food Shows and development of Customer Marketing Sales presentations and information for entire sales team

Fully versed in the utilization of market share information and fact-based selling to develop strategic promotional planning and execution

National Sales Director- Bolthouse Farms July 2012-February 2016

Achieved growth in 3 key categories for fiscal year 2014 of 14.7% in carrots, 11.6% in beverage and 1% in dressings

Increased beverage space in Jewel foods stores from 35% of shelf space to 50% in 2014

Gained share leadership in June 2014 in Chicago market and Jewel food stores.

New distribution for carrot business at Jewel food stores representing over 12 million dollars in revenue

Increased beverage space at Roundy's stores to 55 percent of shelf space, have 43% share in Roundy's stores

Established Spartan Nash beverage share to 66% as of 7/13/2014 - built base business beverage business 22% from June 2013 to June 2014

Conducted 12-week price freeze program at Spartan Nash on single serve beverages- and 12-week good through program at Jewel- Resulting in a 32% sales increase at Spartan Nash and a 56% growth at Jewel

Successfully executed 100% distribution in core Wholesale accounts- Russ Davis Wholesale, H Brooks Wholesale, Potato King Wholesale

General Manager- Frontier Communications May 2010-June 2012

Achieved highest new customer business in the country two consecutive years

Conducted new business development training for the organization for building out of the box business practices - example, conducted door to door sales programs, sold new business at pizza locations, party stores, petroleum accounts- outdoor tent sales to drive new highspeed internet customers

Identified potential customers using lead generating methods and performing an average of 60 cold calls per day

Portfolio Development Manager- Sara Lee Bakery January 2007-December 2009

Developed strategic planning and category management tools for the bread category for Meijer Food Stores

Increased the Sara Lee bread category 7.3 points in 2009 and 2010

Developed cross promotional activities with Sara Lee Meat, Frozen and Deli departments

Developed tool to track and monitor personal sales opportunities, deals in progress and finished contracts

Responsible for implementing all business-building and relationship-building expectations with uniquely assigned accounts and customers.

Vice President- Sara Lee Bakery May 2005-December 2006

Managed day to day operations in collaboration with Plant Manager, Plant Supervisors, District Sales Managers and Driver Sales Team to implement sales and operational key business indicators.

Developed comprehensive expense management initiative through building consolidation, implementation of route management tools, SKU rationalization to enhance line efficiencies and out of code product. Developed new billing format to enhance accounts

receivables and cash flow. I inherited a plant that was losing $1M net income per year.

Developed monthly P and L review with Finance Manager, Plant Manager, Production Supervisors, District Sales Managers to develop a discipline against our performance against key business indicators.

Area Vice President- Coca Cola Enterprises January 2001-December 2004

Directed six sales/ distribution centers and seven satellite facilities with over 800 team members responsible for covering all of Michigan excluding Metropolitan Detroit- business represented $250 million in gross sales.

Accomplished 3-year EBITDA growth of 8.2% * Achieved three-year sales volume plan in an industry that had shown flat to below plan execution. Sales Center Manager- Achieved sales volume increase of 8.3% over the eight years as a Sales Center Manager

Initiated and implemented new account manager selling format and structure in the Grand Rapids Sales Center, this became the standard for the Michigan division and increased sales volume by 9% in the Grand Rapids Market

1988 to 2001-Key other roles include: Director of Human Resources, Sales Center Manger, District Sales Manager and Account Manager

E D U C A T I O N

BBA: Business Management Northwood University - Midland, Michigan, United States

Speak up and be effective executive training

Max Sax selling seminars Leadership in action

360 Degree Development

Management Essentials

Values to Vision-

Coaching and Communication

Connecting with Customers development training

2 Time National Sales Director of the year at Bolthouse Farms- 2014 and 2015

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