Marketing Manager Project

Meline Jonas Resume

Seeking a role as Marketing Manager Project Manager

Focused on Acquisition, Engagement, Retention

310-***-**** Glendale, CA

Email: *************@*****.***

LinkedIn URL: https://www.linkedin.com/in/meline-jonas-08b14349/ Portfolio link: https://melinejonas25.wixsite.com/content-marketing-2 PROFESSIONAL PROFILE

Creative and data-driven marketing manager with 8+ years of experience in entertainment and brand marketing across streaming, music, and consumer content. Adept at leading campaigns that align with cultural moments, drive fan action, and deliver measurable growth with a focus on elevating brand visibility, growing customer engagement, acquisition, and enhancing customer journeys. Proven ability to deliver measurable results through strategic cross-functional collaboration, storytelling, continuous testing, and optimization. SKILLS

• Creative Strategy & Briefing

• CRM

• Data Analysis & KPI Optimization

• Partner/Brand Growth Strategies

• Project & Operations Management

• Audience Segmentation & Insights

• Messaging Personalization & A/B Testing

• Cross-Functional Collaboration

• Creative Asset Management

• Omnichannel Campaign Management

• Troubleshooting/Quality Management

• Team Development

• Excel, Canva, Sonata, Bullseye, Sonar, Asana

• AI Tool Prompts (ChatGPT, Gemini, Grok, MidJourney) WORK HISTORY

AMAZON PRIME VIDEO

Prime Video Channels Marketing Manager Culver City, CA Oct 2023 – Feb 2025 Developed and executed out-of-app campaigns across major partners including Paramount+, STARZ, Max, Apple TV+, AMC+, Hallmark+, Crunchyroll, BritBox, Acorn TV, and more. Oversaw content strategy for bespoke titles, marquee events, live sports, live tv, channel launches/rebrands, channel bundles, and price promotions to boost customer acquisition, retention, and engagement.

• NFL marketing led to 47% subscriber increase for Super Bowl LVIII on Paramount+, outperforming 2021 by 130%; drove +14.5% for the AFC Championship, +44% for the Divisional Round, and +53% real-time streamers YoY for the NFL season.

• Contributed to 43% subscription growth over two years through data-driven campaign development.

• Drove an 18% incremental impact to Live TV engagement (million+ of minutes streamed) during the Presidential Debate.

• Grew Live TV’s News segment audience by 60% during live debates and election coverage.

• Led customer acquisition initiatives resulting in +8% (2024) and +16% (2023) new audience growth.

• Contributed to a 9.9% YoY increase in net subscriptions, surpassing the S-Team goal.

• Helped grow paid hours viewed by 13% YoY through personalized content strategy using internal merchandising tool Sonata.

• Supported Apple TV+ launch with 17% subscription lift over EOY financial projection with personalized emails.

• Contributed to 142% YoY growth in fixed bundle subscriptions in 2024, with 19% growth in Q4 alone.

• Enhanced customer lifecycle performance: Plan Starts winbacks (+12.5%), Streams 1-month retention (+4.8%), Voluntary Cancels 1-month (-8.3%), Auto-Renew Off (-8%).

• Drove participating channels’ acquisition during high value velocity events—Prime Day (52.7% new to a channel / 10.5% net- new), Black Friday/Cyber Monday (52.6% / 11.6%), and Digital Week (53.5% / 12%).

• Collaborated cross-functionally to deliver promotional content (bonus features, countdown timers, sizzle reels) that amplified engagement and acquisition across SVOD, TVOD, FAST, Retail, Music, Podcasts and external partners including Moveable Ink.

• Managed global teams in India and Costa Rica to scale push campaigns and create assets aligned with best practices.

• Championed creation of micro-segments with internal data science team resulting in improved engagement/acquisition metrics. TEKsystems

Project Manager (Contractor) Amazon Prime Video Culver City, CA Jun 2022 – Oct 2023 Partnered with Product, Programming, PR, BI, Creative, Legal to ensure creative consistency across all customer touchpoints.

• Assessed ad buys and audience metrics to guide programming strategies and monitor KPIs.

• Built and maintained campaign calendars to manage cross-functional workflows across sports, programming, and live content.

• Boosted customer acquisition by increasing marketing campaign output 400%, identifying untapped opportunities and streamlining execution for greater impact.

• Delivered executive-facing presentations for GTM plans, performance reviews, and high-stakes events like Prime Day. JONAS & DRISCOLL, LLP

Operations Manager Torrance, CA Jan 2012 – Dec 2020 Managed daily operations of prestigious law firm representing notable civil rights and criminal cases.

• Conducted reviews of CCTV footage to identify and summarize vital evidence leading to victory for the wrongfully accused.

• Coordinated discovery, motion, hearing deadlines, and attended trials to monitor jury engagement/behavior. UNIVERSAL MUSIC GROUP

Director Business Analysis Universal City, CA Jan 2004 – Sept 2004 Evaluated media impact on sales performance for music labels, sales representatives, and leadership.

• Developed promotional strategies at retail for catalog releases, tapping into fan nostalgia (20th Century Masters).

• Key genre analysis for Target’s music catalog titles which led to Category Captain opportunity.

• Create business performance presentations for home office, mass accounts, specialty accounts, online retailers

• Led development of centralized data music data warehouse increasing reporting time by 80%.

• Evaluated media impact on sales performance including radio, music videos, and television performances to guide music label representatives in marketing and sales pitch decisions. UNIVERSAL MUSIC GROUP, UMVD

Manager Business Analysis Universal City, CA Jan 2003 – Dec 2003 Created detailed reports and presentations for home office leadership, mass accounts, and online retailers to track initiatives.

• Optimized sales outcomes across music labels with key analysis using internal and Nielsen data.

• Supervised a team of 5 interns and provided analysis training with internal and external reporting tools. UNIVERSAL MUSIC and VIDEO DISTRIBUTION, HOME VIDEO Assistant Category Manager Universal City, CA Jan 2002 – Dec 2002 Managed Best Buy, Musicland and Borders and recommended data-driven product buys, store placement, and replenishment.

• Analyzed purchasing patterns with market basket data to guide tailored in-store merchandising strategies driving market share.

• Conducted post-campaign reporting to refine future activations and inform merchandising strategies. UNIVERSAL MUSIC and VIDEO DISTRIBUTION, HOME VIDEO Project Management Coordinator Universal City, CA Jan 1998 – Dec 2001 Direct Account Management (a start-up) managed/analyzed retail accounts at granular level to increase market share.

• Created business review presentations for category managed accounts including Walmart, Sam’s Club, Best Buy, Costco.

• Increased reporting efficiencies by 50% by collaborating with IT to troubleshoot and overcome data warehouse challenges. EDUCATION

Bachelor of Science in Business Administration

PEPPERDINE UNIVERSITY

PROFESSIONAL AWARDS

• Customer Obsession Award – Amazon Prime Video (Q2 2024)

• TEK-olade Award for Value Contribution to Prime Video Channels Marketing Team – TEKsystems (Q1 2023)

• 1st Place in Executive Negotiations Seminar – Universal Music & Video Distribution (2004)

• Star Performer for Category Management – Universal Music & Video Distribution (2002)

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