Digital Marketing Real Estate

Alaukika Parab

+1-718-***-**** NewYork City, NY

*********@*****.*** www.linkedin.com/in/alaukika-parab Page 1 of 2

Professional Summary

Strategic and results-driven Performance Marketing leader with 20+ years of experience in leveraging digital marketing platforms, data analytics, and conversion optimization to deliver high-performing campaigns. Expertise in paid media management, cross-channel strategy, and continuous A/B testing. Proven track record of driving measurable business results including cost-per-acquisition (CPA) reduction, increased ROI, and scalable growth for clients across diverse industries such as real estate, tourism, hospitality, B2B industrial solutions. Adept at budget optimization, performance tracking, and data-driven decision making. Key Skills

Performance Marketing Strategy Paid Social & Search Campaigns A/B Testing & Optimization Data-Driven Insights Budget Management Conversion Rate Optimization Cross-Channel Advertising ROI & ROAS Improvement Client Communication Marketing Automation

Industry Expertise

Real Estate Manufacturing Hospitality Interiors and Lifestyle products Industrial products Tele Healthcare IoT Experience

Streetsense Inc. (formerly QuallsBenson Advertising, NYC) 03/2022 – 07/2024 Manager Performance Marketing

o Led and optimized paid media campaigns across Meta, LinkedIn, TikTok, and Pinterest, achieving a 25% increase in qualified leads and 30% improvement in conversion rates through continuous performance analysis and A/B testing of creative assets. o Strategized and executed search engine marketing (SEM) campaigns that reduced cost-per-click (CPC) by 20% while increasing website traffic by 40% and overall lead acquisition by 35%. o Conducted extensive A/B testing on ad creatives, landing pages, offers, and messaging, resulting in a 45% improvement in campaign ROI.

o Managed ad budgets across multiple platforms, consistently achieving ROAS of 4:1 or higher. o Provided data-driven recommendations to clients through weekly and monthly reports using Google Data Studio, which included actionable insights that led to campaign refinements and 10-15% efficiency improvements. o Acted as the primary point of contact for clients, ensuring clear communication and the alignment of campaign performance with client objectives, resulting in a 98% client satisfaction rate. Avantaze, NYC 03/2020 - 03/2022

Growth Consultant

o Developed performance focused digital marketing strategies that leveraged SEO, SEM, and paid media to drive measurable growth in customer acquisition, resulting in 20% increase in sales leads for B2B and B2C clients. o Spearheaded conversion rate optimization (CRO) strategies, improving landing page performance and lead conversion rates by 15% across various verticals, including healthcare and IoT. o Managed cross channel campaigns with a focus on cost efficiency, driving 30% more traffic while reducing CPC by 10% through constant campaign adjustments and keyword refinement. o Delivered data driven insights to clients, ensuring the optimization of media spend, which improved lead generation by 25% while staying within budget constraints.

Knauf AMF 12/2014 - 11/2018

Marketing Manager

o Led the national marketing strategy for a leading corporate interiors brand, improving client acquisition efficiency and driving 15% increase in market share.

o Mentored and guided team in business development and regional-sales, to create strategic objective, for growth and revenue. o Practiced relationship management, by product orchestration and manager alignment, with product strategy, to achieve target. Alaukika Parab

+1-718-***-**** NewYork City, NY

*********@*****.*** www.linkedin.com/in/alaukika-parab Page 2 of 2

Steelcase 10/2012 - 09/2014

Business Development Manager

o Developed and implemented high-impact product marketing strategies, resulting higher customer engagement and $5M additional revenue.

o Exceeded performance target, for top-line and bottom-line. o Acquired new local businesses and class B designer accounts by optimizing cost-per-lead (CPL) and increasing product visibility in new markets.

Kohler 04/2010 - 10/2012

Business Development Manager

o Headed, and achieved business market objective, for class B and class C interior designers and real estate developers. o Pitched and negotiated, designer-product, in niche retail-market. o Researched pricing analytics and competition, to identify industry-trend. o Implemented continuous growth, for primary and secondary markets. Emerson Network Power 06/2006 - 04/2010

Assistant Product Manager

o Led Market-research with qualitative and quantitative analysis, in technology-industry, for upcoming industry trend for developing new products.

o Developed strategy and forecast, for new product, by detail market analysis to spot customer need and demand. o Achieved business goals above benchmark target. Attained 22% increase in bottom-line and 300% revenue growth increments, in strategic business unit over 4 years

Education

Digital Marketing and Communication

Columbia University, NYC

Postgraduate Diploma, Digital Marketing and Communication, Web Analytics Mudra Institute of Communication and Advertising (MICA), India Master in Business Administration

Institute for Technology and Management, Mumbai, India Bachelor of Engineering, Mechanical Engineering

University of Baroda, Maharaja Sayajirao University, Gujarat, India Certification and Training

o Google Ads Certification

o Facebook Ad manager

o Pinterest Ads manager

o Strategic-sell skills, Kohler

o Think-Define-Create, Kohler

Technical Skills and Tools

Marketing Platforms: Google Ads – SEM, Display, Performance Max, Smart Ads, Facebook Ads, Pinterest Ads, LinkedIn Ads, YouTube Ads, TikTok Ads

Analytics & Reporting Tools: Google Analytics (GA4), Data Studio, HubSpot, Looker Studio SEO/SEM: Keyword Optimization, Campaign Management, Conversion Rate Optimization (CRO), On-page and Off-page Optimization Project Management & Tools: Excel, SQL, JIRA, Slack, Hootsuite, Airtable, Basecamp Other Skills: Branding, Content Strategy, Email Marketing, Marketing Automation Work Authorization USA Citizen

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