Strategic Marketing Business Development

Lauren Maita

***********@*****.*** • 415-***-****

• Sacramento, CA 95608

Strategic Marketing Leader Future MBA Candidate

Results-driven professional with extensive experience driving business growth and operational efficiency, seeking to leverage leadership skills and professional accomplishments in an MBA program at CSU Sacramento.

Skilled in developing and executing strategic marketing initiatives, managing budgets efficiently, and enhancing brand visibility across digital and traditional channels. Experienced in people management, organizational planning, office management, and HR operations, with a background in real estate and fostering strategic partnerships. Known for creating customer-focused strategies that improve retention, streamline processes, and strengthen market positioning. Adept at analyzing market trends, leading cross-functional teams, and implementing innovative solutions to deliver impactful results in dynamic environments.

Areas of Expertise

·Project Management

·Business Development

·Data Analysis & Modelling

·Client Relationship Management

·Marketing & Advertising Strategies

·Financial Analysis & Forecasting

Process Optimization

Team Leadership and mentorship

Career Experience

Maita Automotive Group – Sacramento, CA 2015 – Present

Marketing Director

Increase dealership foot traffic and CPC efficiency by optimizing paid advertising campaigns on Google Ads and Facebook Ads. Strengthen community engagement and brand exposure by developing co-op marketing partnerships with OEMs and local businesses. Achieve 8:1 ROI on $1.4M marketing budget by allocating resources to key channels and consistently staying under budget.

·Increased vehicle sales by 11% year-over-year through the development and execution of targeted marketing strategies.

·Boosted lead generation by 15% by leading cross-functional teams to design and implement digital campaigns across social media, email, SEM, and the dealership website.

·Enhanced brand visibility and engagement by 20% on digital platforms by creating content strategy, including video, blog posts, and client testimonials.

·Improved repeat customer rates by 8% through the launch of a customer retention program, significantly expanding dealership's CRM database.

·Generated high-quality leads with a targeted email marketing campaign that achieved a 21% open rate and a 14% click-through rate.

·Grew market share by 15% by analyzing competitor activities and market trends to refine pricing, promotional strategies, and inventory decisions.

·Drove 10% increase in website traffic by implementing effective SEO strategies for dealership websites, improving organic search rankings.

Additional Experience

Fashion Model 200-2011

Look - San Francisco Why Not - Milan, London

Advertising Account Executive 2004-2006

7X7 - San Francisco Lifestyle Magazine managed fashion and salon accounts. Assisted in design layouts for clients using pages?

Education

B.S. Communications, Marketing, Advertising, & PR

Emerson College - University San Francisco

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