Automation Trailblazer, Digital Pathfinder: Pioneering Tomorrow's Mktg

DITMAR A. BERBERICH, MBA

“Automation Trailblazer, Digital Pathfinder: Pioneering Tomorrow's Marketing."

**********@*****.*** • @DitmarBerberich

Profile

Results-driven marketing operations leader with a keen interest in emerging technologies and 'all things digital', including marketing automation, demand generation, CRM systems and AI. As marketing leader, I have spearheaded numerous critical projects in Europe, North America and Latin America working for both Fortune 100 companies as well as smaller, entrepreneurial, and limited resources environments that led to continuous improvement and scalable processes.

Areas of Expertise

Integrated Marketing Campaigns

Project Management

Content Marketing

Digital Transformation

Strategic Planning & Execution

SEO/SEM

Cross-functional Collaboration

Event Management

Demand Generation

Data Analysis and Reporting

CRM Integration

Key Metrics/KPIs

Career Highlights

Spearheaded the successful Marketing Automation implementation for EY leveraging Marketo and intelligent analytics report pulls utilizing SQL queries and Power BI dashboards resulting in over 4,800 Marketing Qualified Opportunities and $2b+ projected pipeline in FY23

Standardized and optimized marketing automation processes and QA procedures to ensure flawless delivery of campaigns. Documented processes and communicated improvements to enhance Marketing efficiency and effectiveness.

Collaborated with Sales Operations, IT teams and agencies to guide end-to-end lead flow processes and ensure seamless integration between marketing automation and CRM systems enabling data-driven decision making and tracking of marketing-influenced revenue.

Employment Overview

DAB Global Marketing Solutions, Miami, Florida 12/2017 – present

Principal www.DABMarketingSolutions.com

International consulting firm that specializes in digital Marketing transformation.

Projects included:

Led the planning and successful execution of marketing automation launch (Marketo) for EY Ecosystems while driving cross-channel marketing effectiveness throughout the funnel with numerous firm-wide firsts.

Developed marketing plan incl. web development, digital marketing and social media for wellness marketer

Successful Salesforce.com integration for automation software provider in the SaaS Industry

Brand Management including meaningful positioning statement and brand architecture as well as brand guidelines for tech start-up resulting in a clear point of differentiation.

Interim Marketing Director for largest specialty food marketer and distributor in the US

Vapor Artis LLC, Miami, Florida 12/2014 – 12/2017

Co-Founder & CEO

Manufacturer and E-Marketer of Premium E-Liquids. Products are sold globally online as well as retail and wholesale

Responsible for go-to-market strategy including web development, brand positioning, international distribution, strategic performance marketing, e-commerce, and digital & social media

Developed global strategic Marketing Plan including digital marketing and social media

Successfully developed customer acquisition plan with Europe’s biggest distributors resulting in listings on the most popular online platforms in Germany and UK

International Vapor Group, Miami, Florida (VaporFi.com)

Vice President of Marketing 05/2013 – 12/2014

Recruited as a member of the executive team to own the full life cycle of global marketing, including brand building, market segmentation, consumer research, advertising, digital marketing strategy and social media

Tripled annual sales by successfully leading marketing efforts for all Strategic Business Units including e-commerce (DTC), wholesale (B2B) as well as retail (B2C)

Developed an integrated Omni-channel marketing campaign for VaporFi.com including TV (Super Bowl Commercial), radio, OOH, PR, direct marketing, social media, and email marketing that led to 100,000 visitors in the first month and $15 Mio in incremental sales in the first year

Developed brand personas based on new positioning with clear point of differentiation and brand purpose that resulted in a 40% sales increase

Increased LTV by developing first loyalty program with clear and simple redemption rules which resulted in higher customer retention and 170% sales increase YOY

Led search engine optimization (SEO) initiative after rebranding website achieving top position on 1st page of search results for relevant keywords ultimately resulting in higher organic lead generation

Planned, managed and controlled marketing budget by staying within defined financial parameters with full P&L responsibility

DAB Global Marketing Solutions, Miami, Florida 11/2011 – 04/2013

Principal

International consulting firm that specializes in assisting SMEs and entrepreneurial businesses to establish profitable business models. Service scope included:

Go-to-market/new market strategy for a global tea ingredient distributor

Brand Management including positioning and architecture for international electronic cigarette marketer

New Product Development (Innovation/Renovation)

Wm. WRIGLEY Jr. Company, Miami, Florida subsidiary of MARS Inc. 2006 – 2011

Marketing Head for Latin America & Caribbean office closed and moved offshore

Regional Marketing Head reporting directly to the SVP & Managing Director Latin America & Caribbean responsible for traditional and digital marketing implementation

Developed and implemented annual omni-channel marketing plans according to corporate goals including ATL, BTL, digital & social media that resulted in strong brands and consistent sales increase while adhering to global brand guidelines

Successfully launched Orbit, #1 flagship brand for the company, with new functional brand positioning and clear reason to believe (RTB) by partnering with local dental associations which added $50 million in sales

Honorary marketer rewarded by CMO for Orbit Integrated Marketing Campaign which resulted in a 14% gain in SOM in only 6 months

Successfully developed and launched go-to-market strategy for Wrigley gum in the Travel Retail channel including portfolio selection, P&L analysis, regulatory compliance, and merchandising (POS)

Developed, negotiated and implemented 3-year Category Management contract with largest convenience store chain and increased shelf space by 300% and market share by 40% within 6 months

Built, trained and led high-performing network of Marketing and Sales associates, which resulted in consistent go-to-market approach, faster speed to market and highest associate engagement (Gallup)

Education

Loyola University Graduate School of Business, Chicago, IL.

Master of Business Administration Majors: Marketing, International Business 2004

University of Ludwigshafen, Ludwigshafen, GERMANY

Bachelor in Business Administration Majors: Marketing, Entrepreneurship 1994

Certifications/Technical Skills

Marketing Automation (Marketo, Pardot), Adobe Experience Manager (AEM), Adobe Analytics, AI, Social Media, Inbound- and Content Marketing Certifications (HubSpot), Salesforce Trailblazer, CRM, CMS, Workfront, Power BI, Tableau, MS Project, ServiceNow, On24, CVent, SEO/SEM, Google Analytics, Six Sigma Green Belt PPC, display, social ad platforms, PMO, SQL, Partner Marketing, IT, Sales

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