Visual Designer Graphic
Resume:
TURAL LUPO. New York, Brooklyn *****
*****.****@*****.***
PORTFOLIO behance.net/turallupo/projects
LinkedIn linkedin.com/in/turallupo
SUMMARY
Strategic Visual Designer blending artistic sensitivity with business focus to craft meaningful, mission aligned design. Over 14 years of experience building compelling visual systems and brand assets for global clients like L’Oréal, Estée Lauder, and P&G. I combine traditional design skills with AI-enhanced tools (Firefly, Substance 3D, Dimensions, Nero) to deliver thoughtful, high-impact work. I thrive where design, culture, and purpose intersect equally comfortable creating pixel perfect assets or collaborating across departments to bring complex ideas to life.
Specializes in:
• Professional Product Packaging
• Brand identity architecture
• High impact presentation storytelling
• 3D/Experiential design for retail and digital
• Al-integrated production workflows
EXPERIENCES
Senior Graphic Designer, 3D Artist
I-World NYC – New York, NY (Hybrid) Nov 2023 – Mar 2025
• Led brand marketing and created 3D visuals for B2B and CPG markets, ensuring brand consistency across campaigns.
• Designed AI-enhanced marketing assets and 3D visuals for Amazon, eBay, and e-commerce platforms, boosting engagement and sales.
• Developed 3D characters, POSM, PDQs, and branded environments, delivering optimized production-ready files.
• Managed complex design projects with art directors and stakeholders under tight deadlines.
• Used Adobe AI tools to streamline workflows, enhance storytelling, and create data-informed content.
Senior Graphic Designer, 3D Artist
Leibowitz Design – New York, NY (Remote) Jan 2022 – Dec 2023
• Directed creative for B2B marketing, 3D visuals, and brand campaigns to strengthen visual identity.
• Created high-impact digital and print assets for e-commerce and retail environments.
• Developed packaging and structural displays, delivering clean, print-ready production files.
• Managed cross-functional teams to execute design projects efficiently and on brand.
• Prioritized storytelling and user experience to create engaging, memorable brand interactions.
Packaging and Display Designer
Quest Basics – New York, NY Mar 2017 – May 2020
• Engineered successful retail displays and POSM for national brands, improving in-store visibility.
• Developed 3D structural prototypes that significantly reduced approval timelines.
• Managed full-cycle design from concept to production, ensuring compliance with retail regulations.
• Oversaw print production, product photography, retouching, and optimization for Amazon and eBay assets.
Senior Marketing Visual Designer
Times Consulting (B2B) – Istanbul, Türkiye (Hybrid) May 2014 – Nov 2017
• Led creative development for B2B marketing and 3D visuals for JTI, P&G, MAC, Kiehl’s, and Coca-Cola.
• Specialized in 3D design for POSM, PDQs, retail displays, and branded environments.
• Delivered immersive visuals for global events like Sensation Festival, L’Oréal Fashion Week, MTV White Party, Eurovision, and Formula 1.
• Managed branding and packaging projects across digital, print, and 3D, ensuring visual consistency.
• Collaborated with cross-functional teams to deliver cohesive visual systems, including photography and video content.
• Supervised print production and e-commerce asset optimization for Amazon and eBay.
EDUCATION
MASTER'S Academy of Fine Arts Vienna Austria, Vienna (Sep. 2010 - Jul. 2012) Arts in Graphic Design
BACHELOR'S Western Caspian University Azerbaijan, Baku (Sep. 2006 - Aug. 2010) Graphic Design
CERTIFICATIONS
Czech Republic, Prague Graphic Design Prague School of Design Turkiye, Istanbul 3D Visuals Anima School
Award Winner European Graphic Design Biennale Czech Republic, Brno
KEY SKILLS
• Campaign Design – Led creative across B2B and B2C print, digital, and social campaigns for global and mission-driven brands.
• Visual Storytelling – Translated complex ideas into clear, compelling visuals tailored to diverse audiences.
• Sales & Fundraising Collateral – Designed pitch decks, reports, brochures, and donor-facing materials with a focus on clarity and impact.
• Design Software Expertise – Advanced in Adobe Creative Suite (Illustrator, InDesign, Photoshop), Canva, Adobe Express, and 3D design tools.
• AI & 3D Innovation – Integrated tools like Firefly, Substance, and Dimensions to boost production speed and creative flexibility.
• Cross-Functional Collaboration – Worked closely with marketing, development, events, and product teams to align messaging and design.
• Project & Time Management – Handled shifting priorities, tight deadlines, and multiple stakeholders with accuracy and calm.
• Print & Digital Production – Delivered final assets prepped for large-format print, mailers, digital campaigns, and web platforms.
Multilingual: Fully speak and write in Russian, Turkish, English, German, Azerbaijan
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