Art Director - Print & Digital

SHANA MUELLER

Designer, Graphic and Experiential

CAREER OBJECTIVE

Dynamic and detail-oriented marketing professional with experience leading digital campaigns, brand initiatives, and cross-functional creative projects. Skilled in developing and executing campaigns across various media platforms, including video, digital banners, and email. Adept at maintaining brand consistency, collaborating with diverse stakeholders, and refining ideas to ensure impactful and on-brand messaging. Passionate about crafting compelling presentations and immersive brand experiences that drive engagement and results.

EXPERIENCE

Senior Graphic Design Consultant

Commerce Township, MI June 2021 – Present

• Designed and executed branding solutions for iMBranded, transforming MINI (tiny car) of BMW car dealerships with storytelling signage. (Contract 4.2024 – 12.2024)

• Developed owner manuals, handbooks, and quick-start guides for Stellantis Automotive under Tweddle Group.

• Designed, developed, and rebranded B2B and B2C responsive social media banners for Wesco (logistic provider).

• Created digital assets and collaborated using Figma for MatchRX (Pharmacy Marketplace).

• Designed digital playbooks and presentation decks for Ford Motor Company at Latcha

& Associates.

• Curated and designed email blasts utilizing Constant Contact for Cherry Lake Press. Senior Graphic Designer

SME, Southfield, MI July 2015 – November 2020

Lead designer for premier industry trade shows while simultaneously meeting deadline deliverables for other events; responsible for executing 100+ job requests for subsets within SME and bottom-line contributions to three-quarters of a million dollars in profits. Driven to build 380 digital banners monthly for social media and increasing click rate.

• Lead Designer for industry-leading Rapid+TCT 3D Manufacturing Trade Show, crafting event materials, landing pages, 3D UV-printed brochures, and digital banners.

• Developed 380+ digital banners per month, increasing social media engagement and conversion rates.

• Designed corporate communications, including holiday banners, brochures, and executive presentations and Industry White Paper.

• Branded and designed Smart Manufacturing Magazine covers and feature stories in collaboration with editorial teams.

• Led the SME Gala Events branding, working with executives to craft themed presentations and signage.

CONTACT

Phone

248-***-****

Email

***********@*****.***

Portfolio

shoshanacom.myportfolio.com/

TECHNICAL SKILLS

Adobe Creative Suite

Photoshop, Illustrator, InDesign

XD, Bridge & Acrobat

PowerPoint Presentations

Microsoft (Word and Excel)

Constant Contact

Figma

SKILLS

Email Templates

UX/UI understanding

Basic HTML/CSSs skill set

Digital Web Banners

Print and Digital Ad Publications

Infographics & Signage

Brand Design, Animation

Art Direction& Hierarchy

Conceptualization to Execution

Collaborate with Ex-com

Presentation Design Visuals

360 Campaigns

Posters, 1-pagers, Newsletters

Brand Templates

Branding Standards

TRAINING & DEVELOPMENT

11.2020

Completed 20+ professional

courses on Lynda.com and

KelbyOne.com in:

• Brand Strategy &

Digital Marketing

• Adobe Creative Suite

(Illustrator, Photoshop,

InDesign, After Effects)

• Logo Design Trends &

Typography

• PowerPoint & Presentation

EDUCATION

Bachelor of Fine Arts (BFA)

Central Michigan University,

Mt. Pleasant, MI

Major: Graphic Design

Minor: Communication Design,

Photography and

Art History

Phone 248-***-**** Email ***********@*****.*** Portfolio shoshanacom.myportfolio.com/

Multi-Media Designer

AIMIA (now One10 Marketing), Troy, MI October 2014 – June 2015

• Designed a Buick iPad app for dealership sales teams, enhancing customer engagement and driving sales.

• Created large-scale pull-up banners and interactive playbooks for General Motors awareness programs.

• Developed marketing campaign materials for GM’s national trade shows and corporate events.

Graphic Designer

Blue Cross Blue Shield of Michigan, Detroit, MI March 2013 – October 2014

• Created brochures, booklets, logos, and corporate communication materials aligned with brand guidelines.

• Provided corporate photography services, capturing executive head shots and event documentation.

Freelance Graphic Design Consultant

Commerce Township, MI June 2011 – March 2013

• Designed logos, brochures, digital media assets, and collateral for various clients.

• Developed branding strategies and custom design solutions for small businesses and corporate projects.

Senior Digital & Print Designer

Cengage Learning, Farmington Hills, MI September 1999 – October 2011 Managed design and branding efforts for a leading provider of innovative teaching, learning and research solutions for the academic, professional and library markets; $300M in annual revenues.

• Brand Lead for Gale Literature Collection, increasing online engagement and sales through strategic design.

• Designed award-winning print campaigns, including Grzimek’s Animal Life launch

(Gold Winner, Hermes Creative Award, 2010).

• Spearheaded the Gale World Scholar campaign, generating $300K+ in six weeks

(Platinum Winner, Hermes Creative Award, 2009).

• Created interactive marketing pieces for ClassTrac, including a 3D pop-up brochure

(MarCom Creative Gold Award, 2006).

• Designed a 50th Anniversary awareness campaign, earning an In-House Design Award (Graphic Design USA, 2005).

PROJECT MANAGEMENT & LEADERSHIP

• Managed 200+ design projects annually, prioritizing high-impact revenue-generating initiatives.

• Led hiring and workflow coordination for freelance and remote designers.

• Streamlined sell sheet and catalog production, reducing time-to-market by two weeks.

• Partnered with marketing strategists, copywriters, and executives to deliver direct-response campaigns, increasing customer engagement and conversions.

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